Revenue for full-line electrical distributors is estimated to reach at least $67 billion in 2015. What product and service offerings will contribute to the industry’s revenue? Who are the industry’s top customers? Find out all this and more.

1. 2015 Overview of the
Electrical Industry
NATIONAL ASSOCIATION OF
ELECTRICAL DISTRIBUTORS

2. OVERVIEW
NATIONAL ASSOCIATION OF
ELECTRICAL DISTRIBUTORS
The National Association of Electrical Distributors (NAED) has more than
400 distributor companies, serving nearly 5400 locations, and 215 allied
and associate partners.
Purpose
• This report provides key information regarding sales, customers, and services as it
pertains to members of NAED.
Data
• NAED member product offerings
• NAED member service offerings
• Key customer segments for NAED members
• Key industry segments for NAED members
Electrical Equipment Wholesaling Sales Trends
• Industry customers by percent
• Industry products by percent
• Sales for full line distribution vs. total electrical equipment wholesaling
• Full line distribution sales change by product line

3. Market Overview: At a Glance*
Top Electrical Products Sold
Top Complementary Products
Fire/ Smoke/ Life Safety
Industrial control &
automation devices
Building automation devices
Power Quality/
Stand-by power
84%
80%
78%
76%
Health care
costs
69%
36%
34%
Outside
competition
for sales
Employment
market
Top Three Economic Challenges
Top Three Customers
Electrical Contractors
- Residential
36%
18%
14%
Industrial/ Original
Equipment
Manufacturer
Electrical Contractors
- Commercial
*According to all distributor respondents
99%
Ballasts
98%
Wire & Cable
97%
Wire Terminals
97%
Light Fixtures
97%
Lamps
97%
Cable Ties
97%
Conduit & Cable
Fittings
97%
Fuses
97%
Connectors
97%
Boxes

4. Expectations for 2015
*According to all distributor respondents
Worse
About the Same
Better
Electrical
Industry 52%
43%
5%
Construction
Industry
52%
45%
3%
U.S. Economy 52%
42%
6%
Company’s
Revenue
76%
19%
5%

5. What impact will the following have on your company’s
Profitability in 2015?*
Negatively About the Same Positively
Negatively About the Same Positively
Health Care Costs Outside Competition for Sales Taxes
E-commerce by Consumers
* Percent of all respondents: distributors and manufacturers
Energy Costs Cost of Fuel
66%
55%
34%
30%
38%
7%
51%
15%
51%
20%
55%
3%
63%
41%
33%
29%
5% 3%
May not total 100% due to rounding.

6. Who are our customers?*Average percent of customer segments for NAED distributor members
*These results are based on the average percentage of distributors reporting customers of each type. They will not total 100%.
5%
4%
Electrical contractors
- Commercial
36%
36%
Industrial/ Original
Equipment Manufacturer
18%
18%
Electrical contractor
-
Other
6%
6%
Hotels/ Hospitals/
Schools/ Malls
5%
5%
Other
2%
2%
Electrical Contractors
- Residential
14%
14%
Commercial
facilities
6%
6%
Utility
Government DIY (Do-It-Yourself) Buyers
4%
5% 1%
2%
2014
2015

7. What kind of green products do you offer?
Energy management/
Green Technology
Products
Solar Energy
Electric Vehicle Supply
Equipment
Wind Energy
20152014
21%
48%
42%89%
39%
42%87%
13%
* Percent of distributors respondents offering these products
multiple responses allowed.

8. Products & Services Segmentation
This chart shows the size of the products or
services that industry operators sell. It is based on
the proportion of revenue each product or service
segment contributes to total industry revenue.
21%
14%
Wiring
Lighting Fixtures
11%
Power & distribution
transformers
6%
Switchgear &
switchboard
apparatus
6%
Motors &
generators
35%
Relay and industrial controls
7%
Other
Source: IBISWorld September 2014
Total Electrical Equipment
Wholesaling Revenue
$175.9 billion
Based on NAICS defined market. See
Appendix for detailed market defintion.

9. Utility
Source: IBISWorld September 2014
This chart shows the size of the markets
that buy the industry’s products or use
its services. It is based on the proportion
of revenue each buying segment
contributes to total industry revenue.
Commercial, Institutional
and Governmental
Construction
Industrial Users
11%
36%
42%
Total Electrical Equipment
Wholesaling Revenue
$175.9 billion
Based on NAICS defined market.
See Appendix for detailed
market definition.
11%
Major Market Segmentation

10. SHARE TO DOWNLOAD!
WANT TO SEE THE FULL REPORT?