The document discusses how communication professionals (CSPs) need to engage digital customers. It notes that digital customers have short attention spans and are hard to please. CSPs need to follow rules like engaging customers on social media instead of directly selling, recognizing customers use multiple channels, and providing no service is sometimes the best service. The document advocates that CSPs use customer data from all touchpoints to develop a unified customer view and provide personalized experiences across channels. It provides examples of how Vodafone and Oi Brazil improved customer engagement and business results by integrating Oracle CX Cloud platforms.
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Oracle Customer Engagement in a Digital World
1. Philip Thomas – Sales Consulting Manager, Middle East, Africa and South Asia
21 March 2018
Customer Engagement in a Digital World
What CSP’s need to do to survive and prosper