http://positivetranceformations.com.au/blog/comfort-eating-what-it-is-and-isnt/ Several factors are involved in the link between food and emotions: the historical two-way association between abundance and good times, the way low blood sugar affects our mood, and childhood experiences. Being aware of the reasons why you’re eating is often the first step to distinguishing comfort eating from genuine celebration and from the good feelings that come from satisfying actual hunger.