WOT provides community-powered tools that rate websites to boost trust on the web. It uses community ratings to assess websites and provide a traffic light system rating for trustworthiness. Studies have shown that sites rated as more trustworthy by WOT can increase online sales by 11-34% and reduce abandoned shopping carts. The WOT Trust Seal can improve the general trustworthiness of a website by 86% according to surveys.

1. Unique Community-powered Tools that Boost Trust on the Web Company Overview October 2010

2. WOT Promise WOT Services provides unique community-powered tools that boost trust on the web

3. How Does WOT Work in Searches ?

4. Screensavers Safe ? Think Again...

5. Add Your Own Ratings to WOT

6. WOT Scorecard Shows More Information

7. What Others Say About WOT ” Large Internet companies, some of whom have published effective blacklists, used by many developers and application all over the world, still have a long way to go in order to become truly effective. As we have seen, only minuscule numbers of malicious websites are identified by the blacklist services. WOT seems to be extremely effective at identifying unsafe websites” StopTheHacker.com, April 2010 Five Ways to Keep Online Criminals at Bay “ Google and search engines like Microsoft’s Bing are working to detect malicious sites and remove them from their indexes. Free tools like WOT can also help — warning about potentially dangerous links” New York Times, May 19, 2010 “ The web's a dangerous place, so WOT is worth its weight in gold. It rates both sites and search engine ratings with a traffic-light system, throwing up a visible warning dialogue box should you try to visit sites that have a poor reputation. Essential if you venture into the darker realms of the net.” TechRadar.com, November 2009 Say WOT? Web of Trust Rates Web Site Safety "Malware has become ubiquitous, scam sites proliferate, and there are constant privacy dangers. What to do? Try WOT (Web of Trust), an excellent--and free--browser add-on that offers protection PCWorld, April 2009

8. Safe Shopping “ Up to 70% of online shoppers abandon their shopping carts before completing the checkout process…” ~ SeeWhy, specializing in abandonment tracking software

9. “… because of a lack of trust in the site or in the vendor.” ~ TNS survey for TRUSTe and Verisign Safe Shopping

11. WOT Trust Seal Assures Consumers SWIFT/Innotribe Challenge - SIBOS 2010 General trustworthiness of a web site improves by 86% Online sales increase by 11-34% Build Trust & Credibility Increase Sales Stand out from the Crowd

12. WOT Contact Information CEO: Vesa Perälä E-mail: [email_address] Tel.: +358 40 586 0863 CMO: Deborah Salmi E-mail: [email_address] Tel.: +358 40 735 6640 Vice President, Sales: Marko Nurro E-mail: [email_address] Tel.: +358 40 774 7235