We believe that Mypitch.com will change how brands work with creative people and idea generating. Together we will form one of the biggest creative networks and a client base larger than most agency networks. Welcome to Mypitch.com – a world of ideas

1. Welcome to A World Of Ideas

2. Contents
 What is Mypitch.com?
 Why Mypitch.com?
 How does Mypitch.com Work?
 Recent Mypitch.com Clients
 The Mypitch.com Creative Network
 How can Mypitch.com help its Clients?
 Mypitch.com Business Proposition
 Mypitch.com (UK) Subscription Options
 Client Testimonials
 Contact Mypitch.com
 Appendix – Creative Examples

3. Forward by Mypitch.com
We believe that Mypitch.com will change how brands work with
creative people and idea generating.
Together we will form one of the biggest creative networks and a
client base larger than most agency networks.
Welcome to Mypitch.com – a world of ideas
3

4. ”
Consumers creating
commercials is part of this
brave new world we live in. It’s
an exciting new format for
brands to communicate with
their audiences. People’s
relationship with a brand is
becoming a dialog, not a
monolog.”
Lee Clow, the Chairman and Global Director of
TBWAWorldwide (Apple’s agency)

5. What is Mypitch.com?
”
Mypitch is a global tool and meeting place where ideas and inspiration are
given free scope and made a reality. Our network of creative minds develops
ideas for both local and global brands and campaigns.

6. Why Mypitch.com?
Do you really know who has the best idea for your company? Is it
your agency, somebody in your office or a perhaps a freelancer
in Italy or a creative talent in Argentina?
Mypitch.com has an accessible creative global network with proven
talents delivering quality results and you only pay for what you get.
Proven results and ROI with low risk.

7. How does Mypitch.com Work?
Client produces a brief
Client Brief is broadcasted
to 3,800 creative minds in Mypitch.com creates a
138 countries. client specific showroom. Neutral arena.
Creative minds work with the
task for a pre-determined period Client selects one If the Client selects several
of time set by the Client. or a number of ideas ideas they are ranked
=
Mypitch.com pays the Client receives the completed
All contributions and ideas fee to the creator(s) pitch along with the copyright
are published, or not, depending
of the original artwork
upon the Client wishes.

8. Recent Mypitch.com Clients

9. Mypitch.com Creative Network
Currently 3,800 creative people in 138 countries increasing to 5,000 by end of 2010
MyPitch.com is currently launching in France, Ireland, UK, Poland and Spain
Asia, Africa and other European countries launching later this year.
The most important thing is that the network consists of quality creative people and that the
pitches are of high quality.

10. How can Mypitch.com help its Clients?
Film, Branding, Animation, New formats, Package design, Storyboarding, Copywriting,
Web design, Writing, Design, Logotype, Tag lines, New
concepts, Photography, Interior design, Virals, Programming, Marketing
IDEAS & INSPIRATION FROM MYPITCH.COM NETWORK
Recent questions asked of the Mypitch.com creative network
“We need a new “Give us new in-store “Produce a blog, social media “Produce a
website” activity ideas” strategy and campaign site”. print ad”
“A new packaging design so “How do we spread our brand and “Give us new ideas
nice you wont throw it away”. message without buying banners”. concerning our positioning”.
“Marketing campaign “Develop the concept ‘No “Produce the graphical design and brand
synopsis” more bad buys”. identity for a new hotel chain”.

11. Mypitch.com Business Proposition
Service fee options to access the Mypitch.com creative
network, set number of posted & broadcasted briefs and
formation of a Company showroom. A client can choose
to publish as many briefs as they like.
Fees for additional posted briefs outside of the set
service options
Fees paid to the creator for each idea purchased (they
retain 100%). Please refer to slide 13 (Creator Fees).

12. Mypitch.com Creator Fees
 The best way to have a good idea is to have lots of ideas (Linus Pauling 2 time Nobel Prize winner)
 Fees assigned to the “creator fees” associated with each brief should reflect the
importance of the brief and the value of the contribution made by the creators
pitch. Higher creator fees will attract a higher level of creativity, productivity and
most importantly a higher number of quality responses.
 Creator fees also reflect the Clients own brand image in
fairly rewarding & recognising the new ideas and inspiration
delivered by the creators within the Mypitch Network.
 In creativity matters, there’s no trade-off between
quantity and quality: it is only through quantity that you get quality.

13. ”
MYPITCH is an exciting new way for
marketers and creative talent to
meet. It's time that the internet has
evolved the competitive process that
connects ideas to great brands. I look
forward to collaborations and work
that come from MYPITCH."
Doug Jaeger
founder, creative director of thehappycorp global President of
The Art Directors Club.

14. Mypitch.com Client Testimonials
” Rica Hotels acts on a global market and we need to be good on communicating with people from
many cultures. Also, we sometimes wish for someone with a total neutral perspective to give us new
ideas of how we could and would communicate. These two needs is the most primary reason why we
choose to use Mypitch.com as an important tool in our communications toolbox. We are very happy
with the variety in and results of the different briefs we have posted so far and will absolutely
continue to use the creative and multicultural Mypitch community to give us inspiration and ideas in
”
our future projects.
Jörgen Dyssvold, Head of Marketing, Rica Hotels
Mypitch provides a unique opportunity to open up the
actual brief from clients to all the creative people who are
in the community. In this way we will be able to work
with people who are in other parts of Sweden and the
world.
Andreas Dahlqvist, Creative Director at DDB Sweden
”
(A client to Mypitch.com and The fifth best agency in the world
according to Creativity)
Avis Is a global brand with a long and interesting history. We used Mypitch.com to come in
contact with creative people all over the world and to grasp the many good ideas they had
about Avis and ”We try harder”. We will continue to use Mypitch.com together with our
agencies.
Christer Ljungqvist, Head of Marketing, Avis Sweden

15. ”
A very interesting idea that uses
internet’s possibilities and creates
advantages for advertisers as well as
their agencies. It also makes new
possibilities for ambitious creators to be
seen and to develop. A place that
stimulates an exchange between they
who have ideas and those who needs
them.
Mats Rönne
Former Chairman Swedish Advertisers Association & former global
brand manager at Electrolux

16. Contact Mypitch.com
The UK Sales Agent for Mypitch.com is Addinteraction Limited
For more information contact:
Wayne Munday
Managing Director
Addinteraction Limited
Office : 0845 475 30 75
Mobile : 0779 938 76 07
Fax : 0129 521 12 73
Web : www.addinteraction.com

17. Welcome to A World Of Ideas
Appendix
(Creative Examples)

18. Mypitch : TV Commercial

19. Mypitch : TV Commercial

20. Mypitch : Printed Ad

21. Mypitch: Concept & Graphic Design

22. Mypitch: Packaging & Design

23. Mypitch: Branding

24. Mypitch: In-Store Activities
In-store activities

25. Mypitch: In-Store Activities

26. Mypitch: Logo, Webpage, Advertising