Payoneer Premium Webinar: Want to Be a Legendary Freelancer?
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The first presentation in Payoneer's first-ever series of premium webinars tailored especially for freelancers. Webinar presenters: Rifat Ahmed - Affiliate Marketer & Entrepreneur Ginger Arboleda - Renowned Blogger & Business Coach Jonny Steel - Vice President of Marketing at Payoneer
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Payoneer Premium Webinar: Want to Be a Legendary Freelancer?
- 1. Premium Webinar Series October 2015
- 2. October 2015 Want to be a legendary Freelancer? 5 secret steps to success revealed….
- 3. Featured experts speaking today 3 Rifat Ahmed Business Owner & Affiliate Manager Ginger Arboleda Renowned Blogger & Business Coach Jonny Steel Vice President of Marketing at Payoneer Tweet your thoughts #PayoneerLive
- 4. Introducing Ginger Arboleda 4 Serial Entrepreneur. GM of Manila Workshops. Biz Coach and speaker. Blogger! Loves dogs, yoga, her hubby & baby!
- 5. The power of personal branding Expert Tip #1
- 6. The power of your website 6 “Personal Branding is about managing your name. In a world of misinformation, disinformation and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” - Timothy Ferriss, Author of The 4-Hour Workweek Tweet your thoughts #PayoneerLive
- 7. The power of your website 7 Website or Blog • Drive Traffic • Create Leads • Educate Potential Clients Social Media • Reach out to clients beyond direct location • Connect with clients on a similar wavelength • Great for building communities Tweet your thoughts #PayoneerLive
- 8. The power of your website 8 A quickly created site is not enough • Focus on design, content and clear call-to-actions • Highlight your value as a freelancer • Drive first-time buyers to the site through special offerings • Make sure your website or blog has a definitive purpose Tweet your thoughts #PayoneerLive
- 9. The power of social media 9 • Can expand your freelance career • Land you opportunities beyond your initial reach • Executed well, it will begin to be a lucrative marketing tool • Requires a dedicated strategy • Needs resources allocated to grow channels Tweet your thoughts #PayoneerLive
- 10. The power of social media 10 Use the channels wisely • Facebook – established, popular and here to stay • Twitter – news centered, mobile friendly and quick & simple to use • YouTube – video-focused, young audience with a strong agenda • LinkedIn – professional, perfect for personal connections • Weibo, WeChat, Line, Zalo – regional channels to target local clients Tweet your thoughts #PayoneerLive
- 11. Improve Your Offering & Core Value Expert Tip #2
- 12. Improve your offering & core value 12 Pull in business by clearly answering “Why should a client hire me?” Your core value makes you approachable, valuable and hirable Tweet your thoughts #PayoneerLive
- 13. Improve your offering & core value 13 • Be the go to person for your client’s needs • Work intelligently to ensure quality is delivered to all clients • Adapt the attitude of “no project too big or small” • Don’t be afraid to take a job outside of your comfort zone • Maintain a professional approach & respond to your client’s needs throughout the project • Together with your client, lay out the scope, responsibilities and deliverables Tweet your thoughts #PayoneerLive
- 14. Improve your offering & core value 14 • Set objectives for each meeting to help manage projects successfully • ‘Kick Off’ meetings allow you to discuss your aims and set expectations • Use each meeting to learn about your clients’ individual needs • Use ‘Catch-Up’ meetings to report on progress and address any potential problems • Use ‘Sign Off’ meetings to review the performance of the project and as a potential pitch Use each meeting as an opportunity to demonstrate your professionalism, and to help position yourself as an indispensable member of your client’s team Tweet your thoughts #PayoneerLive
- 15. Reaching out to Ginger 16 Get in touch with Ginger! Facebook : Mommy Ginger Instagram / Twitter : @mommyginj Google+ : +GingerArboleda Blog : www.mommyginger.com
- 16. Introducing Rifat Ahmed 17 Business Owner and Affiliate Manager Founder of MonsterClaw Inc. – MonsterClaw.com and Affiliate Marketers BD AffiliateMarketersBD.com
- 17. Know what your client wants to hear Expert Tip #3
- 18. Know what your clients want to hear 19 • Take time to understand your client’s key business needs • Look to provide added value throughout the project • Stay humble - focus on how you can help not on “how good you are” Tweet your thoughts #PayoneerLive
- 19. Know what your clients want to hear 20 • Manage your project efficiently and professionally • Discuss a clear, achievable deadline • Ensure you are available when you say you will be • Set clear lines between working and personal hours • BUT - always be attentive to anything urgent Tweet your thoughts #PayoneerLive
- 20. The art of winning repeat business Expert Tip #4
- 21. The art of winning repeat business 22 Plan project timeline and deadline with time to spare Tweet your thoughts #PayoneerLive Always aim to deliver before deadline - under promise and over deliver Use any spare time to ensure that you deliver the highest quality project
- 22. The art of winning repeat business 23 Be ready to handle difficult or demanding clients Communication is an art form - tailor it to your client’s personality & cultural background Tweet your thoughts #PayoneerLive Keep your client informed on a regular basis. Choose the side of over-communication rather than coming across as unresponsive.
- 23. Reaching out to Rifat 24 Get in touch with Rifat! Facebook : Rifat Marketer Website : www.rifat-ahmed.com
- 24. Introducing Jonny Steel 25 As VP Marketing, Jonny spreads the word about Payoneer empowering global commerce by connecting businesses, professionals, countries and currencies with its innovative cross-border payments platform.
- 25. Be a growth hacker: How to integrate the startup spirit Expert Tip #5
- 26. Be a growth hacker: How to integrate the startup spirit 27 Uncertainty Geared to Grow Limited Budget Tweet your thoughts #PayoneerLive
- 27. Be a growth hacker: How to integrate the startup spirit 28 • New type of approach to marketing • Obsession with growth • Thinking out of the box • Connects product and marketing • Focus on viral acquisition Tweet your thoughts #PayoneerLive
- 28. 29 WHAT’S YOUR PRODUCT? You! Your Work Be a growth hacker: How to integrate the startup spirit Tweet your thoughts #PayoneerLive
- 29. 30 Share your work Be a growth hacker: How to integrate the startup spirit Tweet your thoughts #PayoneerLive Become an industry expert Get recommended by anyone anywhere Give stuff away for free
- 30. 31 Website Social Presence Blog Be a growth hacker: How to integrate the startup spirit Tweet your thoughts #PayoneerLive
- 31. Reaching out to Jonny 32 Get in touch with Jonny! LinkedIn : linkedin.com/jsteel118 Blog : blog.payoneer.com/author/jonny/
- 32. A little about
- 33. Payoneer Overview 34Tweet your thoughts #PayoneerLive
- 34. Payoneer Offerings 35 Receive Funds View Funds Withdraw Funds Tweet your thoughts #PayoneerLive
- 35. Payoneer Partners 36Tweet your thoughts #PayoneerLive
Hinweis der Redaktion
- Personal Branding is a powerful tool to demonstrate your value as a Freelancer. There are two cost effective ways in which to create / enhance your personal brand:- Your site or blog It should drive traffic, create leads and educate your potential clients about your value and worth. Social Media Accounts Social Media is an effective tool that allows you to reach out to clients beyond your direct location and connect with clients on a similar wavelength as yourself.
- Too many freelancers think that a quickly created site will be enough to see clients start messaging them for business. Whether you want to set up a website or blog, it should have a definitive purpose The design, it’s content and even the call to actions across the site / blog should all clearly focus on your aim of highlighting your value as a freelancer and encouraging users to engage further with you as a freelancer and trial or pay for your services.
- Social networking can expand your freelance career and land you many opportunities that you’d never otherwise have found, but it will take an investment of time and content in order to see results. Twitter, LinkedIn are seen as your more professional channels that you can connect one to one with clients Facebook, G+ and YouTube can be more communal-based platforms to build and project your presence and brand There are also a variety of local channels that may be beneficial when targeting local clients such as Weibo, WeChat, Line, Zalo etc.
- Social Media is just like any other form of marketing in the sense that you get out what you put in. As a medium it needs consideration and effort in order to bring back the leads you need to enhance your freelancer clients. Yet, where social comes into its own is that it can be a very lucrative medium and compared to other forms of marketing can be seen a value for your buck
- Freelancing can be challenging. It’s difficult to start off and pick up your first clients and drive repeat business. In-short it can be a while until you feel that you have a level of client relationships that can give you that safety net. One of the ways that you can really pull in business is to clearly answer the question of “Why should clients hire you?” If you can’t answer this question in a way that is clear then you have to work harder on explaining your ‘core value’ Simply put, your core value makes you approachable, valuable and hirable (both initially and with repeat business).
- It’s important for you to convey the unique value you provide. There should be a reason your clients are coming to you in the first place. Regardless of budget of the project focus on being there to help. Be there to provide added value throughout a project. Use your freetime to use skills and don’t be afraid to take a job ourtside of your comfort zone While you must stick to your proposal and job description, there are countless ways to go above and beyond the spec of the job. The first step of a job should always be to initiate a work process to make sure clients are on the same page. This typically includes a kick off meetings, pre-defined catch-up meetings at key stages of the project and a follow-up or wrap-up meeting at the end of each project.
- Use each meeting to learn about your clients’ needs and wishes and use it to guide and influence the project with your own core value. Kick Off meetings allow you to discuss your aims for the project and set expectations about the project and each other’s own workstyles. Catch-up meetings can be used to present the team with both good news or communicate room for improvement on the project Use ‘Sign Off’ meetings to review the performance of the project and as a potential pitch - other work with the client, or a chance for a recommendation from the client – even a public recommendation on social But most importantly, each meeting will go a long way to demonstrate that you can manage a project, as well as showing that you care about your performance. This will enhance your client relationship and improve your chances of repeat business.
- Include kick-off meetings and follow-up meetings within your pricing, so that your clients can see you desire and added-value from the output. Think hard about your unique value. It may be that your presentations are incredible, or that you can offer a chance to present your project to the wider tea. Whatever it is make sure you sell your strongest assets. There are amazing platforms and freelancer marketplaces like Fiverr, Wish, Amazon or Upwork that you can use to your advantage. Check them out and see how similar freelancer are using these platforms to advertise their core value.
- Take time to understand your clients key business needs Relate these needs to your project requirements and how you can provide added value. Focus on “How you can help” not “how good you are”
- Ensure your work demonstrates addressing your clients requirements not on proving yourself Discuss a clear, achievable deadline Ensure you are available when you say you will be and always be attentive to anything urgent
- Deliver what you initially promised Be extra conservative when you are planning your deadline for the project Always aim to deliver before deadline - under promise and over deliver Use any spare time to ensure that you deliver the highest quality product
- Learn to handle your client when you feel they are being over-expectant But likewise, focus on going above and beyond in certain elements of the project to impress your client. Update your client on a regularly with a checklist of “items ‘completed’ and ‘still to do’ with a due date Communication – set clear office hours and a procedure for out of office communication for special circumstances.