SlideShare ist ein Scribd-Unternehmen logo

Joanne Jacobs: Influence is a skill

•Als PPT, PDF herunterladen•
•
Mynewsdesk
Mynewsdesk

What are influencers, how can they be used, and when should you refrain from using influencers? That was the subject for Joanne Jacobs' much appreciated presentation at Mynewsday in Sweden, October 12-14th 2011. You can check out a video of Joanne's presentation on this link: http://www.mynewsdesk.com/se/pressroom/mynewsday/video/view/joanne-jacob-interest-is-a-skill-solving-problems-with-influencers-6784

TechnologieBildung
1 von 39
Influence is a Skill: Solving Problems with Influencers Joanne Jacobs, October 2011 Image source: http://www.flickr.com/photos/brandnewbrain/67610989/
Index ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promise Influencer Definition How have influencers been used? How effective have these campaigns been? Why do influencer campaigns fail? What is the impact of such failure? What should an influencer be used for? What techniques for influencer driven problem solving are out there? What should you measure and what shouldn’t you measure? Questions
Presentation Promise: ,[object Object],[object Object],Image source: http://www.flickr.com/photos/rooreynolds/3913174195/
Key global changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/gsfc/4662884851/in/photostream/
Significant forces ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/24961289@N06/5835605434
Influencer Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/24431382@N03/5912946760
An influencer is NOT: ,[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/zooboing/4676696849/in/photostream/
How do you find an influencer? ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/52798669@N00/3248483447 NOTE: Tools only provide an initial guide… You need to follow up and do ongoing research into influencer integrity over time.
 
 
 
 
How have influencers been used? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/77961177@N00/71257761
Effectiveness of influencer campaigns ,[object Object],[object Object],Image source: http://www.flickr.com/photos/31191642@N05/4178226353
Lessons ,[object Object],[object Object],http://www.flickr.com/photos/66548401@N00/4053097146
Image source: http://www.flickr.com/photos/shishberg/2336460505/
Why do influencer campaigns fail? ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/34120957@N04/4199675334
Example: Authenticity fail AMEX campaign capped the donations it would make to the Princes Trust in the UK in spite of claiming that £0.50 would go towards the charity for every inspirational story shared.
How should influencers be deployed? ,[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/85763206@N00/2944376209
Example: AIDS enzyme structure ,[object Object],[object Object],Image Source: Fold.It - http:// fold.it/portal/site_files/theme/science/competition.png
Process of deployment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/99771506@N00/4631871322 NOTE: Better to make reports to influencers about operational improvements rather than sales.
Why do you need a problem solver ? ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/34745138@N00/4966621857
Why do you need an influencer as a problem solver ? ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/90373251@N00/12638218
Benefits of influencer-driven problem solving ,[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/andersrasmussen/2291387594/
Techniques for influencer-driven problem solving ,[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/39387762@N00/412594713
Example: Product adaptation/creativity ,[object Object],[object Object]
Example: Influencer roundtable ,[object Object],[object Object],Image source: http://www.franchisebusinessnow.com/free-financial-consultation-during-debt-difficulties/
Image source: http://www.flickr.com/photos/ta-graphy/5374382722/
Technique success: how & why ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/redglow/284914386/
What does success look like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/13939889@N07/2254706702
What should you measure? ,[object Object],[object Object],[object Object],[object Object],[object Object],DO NOT MEASURE FOLLOWERS, MENTIONS. MEASURE AWARENESS, 'SENTIMENT', CREDIBILITY AND CLOUT ONLY WITH EXTREME CAUTION. Image source: http://www.flickr.com/photos/carbonnyc/3638224583/
Should marketers be in control? ,[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/istolethetv/121669444/
Key learnings ,[object Object],[object Object],[object Object],[object Object],Image source: http://www.flickr.com/photos/36495803@N05/4370721677
Promise/Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Image source: http://www.flickr.com/photos/chrissy575/4810662834/
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Presentation Acknowledgements ,[object Object],[object Object],[object Object]
Image source: http://www.flickr.com/photos/48509939@N07/5927758528/
Influence is a Skill: Solving Problems with Influencers Joanne Jacobs, October 2011 Image source: http://www.flickr.com/photos/brandnewbrain/67610989/

Empfohlen

Collaboration on social media sales leading horse to water june 1 2011
Collaboration on social media sales leading horse to water june 1 2011Collaboration on social media sales leading horse to water june 1 2011
Collaboration on social media sales leading horse to water june 1 2011Philly Marketing Labs
 
Social Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfSocial Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfMike Corak
 
Protecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceProtecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceSalesforce Marketing Cloud
 
The social business - The Fails and Successes
The social business - The Fails and Successes The social business - The Fails and Successes
The social business - The Fails and Successes MOI Global
 
Social Analytics Suck
Social Analytics SuckSocial Analytics Suck
Social Analytics SuckJoe Edwards
 
Desiree Peterkin Bell
Desiree Peterkin BellDesiree Peterkin Bell
Desiree Peterkin BellSocialMediaPlus
 
Social Media Assessment Workbook
Social Media Assessment WorkbookSocial Media Assessment Workbook
Social Media Assessment WorkbookTom Humbarger
 
So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)National University
 

Empfohlen

Collaboration on social media sales leading horse to water june 1 2011
Collaboration on social media sales leading horse to water june 1 2011Collaboration on social media sales leading horse to water june 1 2011
Collaboration on social media sales leading horse to water june 1 2011Philly Marketing Labs
 
Social Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfSocial Media Plan Anatomy SMAZ 8 20 09 Pdf
Social Media Plan Anatomy SMAZ 8 20 09 PdfMike Corak
 
Protecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceProtecting Your Brand Message in Media Controlled by the Audience
Protecting Your Brand Message in Media Controlled by the AudienceSalesforce Marketing Cloud
 
The social business - The Fails and Successes
The social business - The Fails and Successes The social business - The Fails and Successes
The social business - The Fails and Successes MOI Global
 
Social Analytics Suck
Social Analytics SuckSocial Analytics Suck
Social Analytics SuckJoe Edwards
 
Desiree Peterkin Bell
Desiree Peterkin BellDesiree Peterkin Bell
Desiree Peterkin BellSocialMediaPlus
 
Social Media Assessment Workbook
Social Media Assessment WorkbookSocial Media Assessment Workbook
Social Media Assessment WorkbookTom Humbarger
 
So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)So Mo Dough (Social Mobile For Making Money)
So Mo Dough (Social Mobile For Making Money)National University
 
Measure This!
Measure This!Measure This!
Measure This!IABC Houston
 
Social Listening to Influence Customers
Social Listening to Influence CustomersSocial Listening to Influence Customers
Social Listening to Influence Customerspowersla
 
The Business of Social Media
The Business of Social MediaThe Business of Social Media
The Business of Social MediaJeremy Seow
 
Susan Strayer
Susan StrayerSusan Strayer
Susan StrayerSocialMediaPlus
 
Identify-Engage-Influencers low res
Identify-Engage-Influencers low resIdentify-Engage-Influencers low res
Identify-Engage-Influencers low resJeanette Russell
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentationJason Posner
 
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Kami Watson Huyse, APR
 
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Shannon Paul
 
Social Media Monitoring & Measurement
Social Media Monitoring & MeasurementSocial Media Monitoring & Measurement
Social Media Monitoring & MeasurementNick Westergaard
 
Social media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminarSocial media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
 
Small Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing TipsSmall Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing TipsForwardJump Marketing
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckMike Corak
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
 
Get Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewGet Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewSocial Wants
 
Flipbook
FlipbookFlipbook
FlipbookAnderson Ng
 
Chapter 4 social media in public relations
Chapter 4 social media in public relationsChapter 4 social media in public relations
Chapter 4 social media in public relationsLaura Cognat
 
Chapter 4 social media in public relations
Chapter 4 social media in public relationsChapter 4 social media in public relations
Chapter 4 social media in public relationsSasaTodorovic8
 
Online Community Best Practices Final
Online Community Best Practices FinalOnline Community Best Practices Final
Online Community Best Practices FinalRoger Pilney
 
Beginner's Guide: Social Listening
Beginner's Guide: Social ListeningBeginner's Guide: Social Listening
Beginner's Guide: Social ListeningJason Cruz
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
 
PARAGRAPH WRITING: DESCRIPTION
PARAGRAPH WRITING: DESCRIPTIONPARAGRAPH WRITING: DESCRIPTION
PARAGRAPH WRITING: DESCRIPTIONRita (Dr. Rita) Zuba Prokopetz
 
The Impact of Teamwork on Organizational Success - ASQ FINAL
The Impact of Teamwork on Organizational Success - ASQ FINALThe Impact of Teamwork on Organizational Success - ASQ FINAL
The Impact of Teamwork on Organizational Success - ASQ FINALKirk Hazen, P.E.
 

Weitere ähnliche Inhalte

Was ist angesagt?

Social Listening to Influence Customers
Social Listening to Influence CustomersSocial Listening to Influence Customers
Social Listening to Influence Customerspowersla
 
The Business of Social Media
The Business of Social MediaThe Business of Social Media
The Business of Social MediaJeremy Seow
 
Identify-Engage-Influencers low res
Identify-Engage-Influencers low resIdentify-Engage-Influencers low res
Identify-Engage-Influencers low resJeanette Russell
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentationJason Posner
 
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Kami Watson Huyse, APR
 
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Shannon Paul
 
Social Media Monitoring & Measurement
Social Media Monitoring & MeasurementSocial Media Monitoring & Measurement
Social Media Monitoring & MeasurementNick Westergaard
 
Social media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminarSocial media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
 
Small Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing TipsSmall Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing TipsForwardJump Marketing
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckMike Corak
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationChad Norman
 
Get Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewGet Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewSocial Wants
 
Chapter 4 social media in public relations
Chapter 4 social media in public relationsChapter 4 social media in public relations
Chapter 4 social media in public relationsLaura Cognat
 
Chapter 4 social media in public relations
Chapter 4 social media in public relationsChapter 4 social media in public relations
Chapter 4 social media in public relationsSasaTodorovic8
 
Online Community Best Practices Final
Online Community Best Practices FinalOnline Community Best Practices Final
Online Community Best Practices FinalRoger Pilney
 
Beginner's Guide: Social Listening
Beginner's Guide: Social ListeningBeginner's Guide: Social Listening
Beginner's Guide: Social ListeningJason Cruz
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
 

Was ist angesagt? (20)

Measure This!
Measure This!Measure This!
Measure This!
 
Social Listening to Influence Customers
Social Listening to Influence CustomersSocial Listening to Influence Customers
Social Listening to Influence Customers
 
The Business of Social Media
The Business of Social MediaThe Business of Social Media
The Business of Social Media
 
Susan Strayer
Susan StrayerSusan Strayer
Susan Strayer
 
Identify-Engage-Influencers low res
Identify-Engage-Influencers low resIdentify-Engage-Influencers low res
Identify-Engage-Influencers low res
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentation
 
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
Prove It! Tools and Techniques to Measure the Effectiveness of Social Media
 
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
Keynote Presentation from !gnite Social Media Conference, Great Lakes Bay Soc...
 
Social Media Monitoring & Measurement
Social Media Monitoring & MeasurementSocial Media Monitoring & Measurement
Social Media Monitoring & Measurement
 
Social media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminarSocial media for b2b - Madhouse Associates seminar
Social media for b2b - Madhouse Associates seminar
 
Small Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing TipsSmall Business & Nonprofit Online Marketing Tips
Small Business & Nonprofit Online Marketing Tips
 
Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop Deck
 
Nonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing CommunicationNonprofit Social Media Learning Series - Marketing Communication
Nonprofit Social Media Learning Series - Marketing Communication
 
Get Web Smart: Social Media Overview
Get Web Smart: Social Media OverviewGet Web Smart: Social Media Overview
Get Web Smart: Social Media Overview
 
Flipbook
FlipbookFlipbook
Flipbook
 
Chapter 4 social media in public relations
Chapter 4 social media in public relationsChapter 4 social media in public relations
Chapter 4 social media in public relations
 
Chapter 4 social media in public relations
Chapter 4 social media in public relationsChapter 4 social media in public relations
Chapter 4 social media in public relations
 
Online Community Best Practices Final
Online Community Best Practices FinalOnline Community Best Practices Final
Online Community Best Practices Final
 
Beginner's Guide: Social Listening
Beginner's Guide: Social ListeningBeginner's Guide: Social Listening
Beginner's Guide: Social Listening
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & Strategies
 

Andere mochten auch

The Impact of Teamwork on Organizational Success - ASQ FINAL
The Impact of Teamwork on Organizational Success - ASQ FINALThe Impact of Teamwork on Organizational Success - ASQ FINAL
The Impact of Teamwork on Organizational Success - ASQ FINALKirk Hazen, P.E.
 
Bhutanese culture influence learning skill
Bhutanese culture influence learning skillBhutanese culture influence learning skill
Bhutanese culture influence learning skillSonam Dendup
 
Tips To More Effective Coaching
Tips To More Effective CoachingTips To More Effective Coaching
Tips To More Effective CoachingJelmore
 
ROLE OF SALES PROMOTION ON FMCG
ROLE OF SALES PROMOTION ON FMCGROLE OF SALES PROMOTION ON FMCG
ROLE OF SALES PROMOTION ON FMCGsukesh gowda
 
Are Leaders Born? Or Are They Made? - Linked 2 Leadership
Are Leaders Born? Or Are They Made? - Linked 2 LeadershipAre Leaders Born? Or Are They Made? - Linked 2 Leadership
Are Leaders Born? Or Are They Made? - Linked 2 LeadershipLinked 2 Leadership
 
Peer-to-Peer Lending: Examining the Industry and the Borrower Experience
Peer-to-Peer Lending: Examining the Industry and the Borrower ExperiencePeer-to-Peer Lending: Examining the Industry and the Borrower Experience
Peer-to-Peer Lending: Examining the Industry and the Borrower ExperienceCorporate Insight
 

Andere mochten auch (8)

PARAGRAPH WRITING: DESCRIPTION
PARAGRAPH WRITING: DESCRIPTIONPARAGRAPH WRITING: DESCRIPTION
PARAGRAPH WRITING: DESCRIPTION
 
The Impact of Teamwork on Organizational Success - ASQ FINAL
The Impact of Teamwork on Organizational Success - ASQ FINALThe Impact of Teamwork on Organizational Success - ASQ FINAL
The Impact of Teamwork on Organizational Success - ASQ FINAL
 
Bhutanese culture influence learning skill
Bhutanese culture influence learning skillBhutanese culture influence learning skill
Bhutanese culture influence learning skill
 
Influencing as a leadership and political skill
Influencing as a leadership and political skill Influencing as a leadership and political skill
Influencing as a leadership and political skill
 
Tips To More Effective Coaching
Tips To More Effective CoachingTips To More Effective Coaching
Tips To More Effective Coaching
 
ROLE OF SALES PROMOTION ON FMCG
ROLE OF SALES PROMOTION ON FMCGROLE OF SALES PROMOTION ON FMCG
ROLE OF SALES PROMOTION ON FMCG
 
Are Leaders Born? Or Are They Made? - Linked 2 Leadership
Are Leaders Born? Or Are They Made? - Linked 2 LeadershipAre Leaders Born? Or Are They Made? - Linked 2 Leadership
Are Leaders Born? Or Are They Made? - Linked 2 Leadership
 
Peer-to-Peer Lending: Examining the Industry and the Borrower Experience
Peer-to-Peer Lending: Examining the Industry and the Borrower ExperiencePeer-to-Peer Lending: Examining the Industry and the Borrower Experience
Peer-to-Peer Lending: Examining the Industry and the Borrower Experience
 

Ähnlich wie Joanne Jacobs: Influence is a skill

Like Minds Immersive on Social Media for Small Business, October 2010
Like Minds Immersive on Social Media for Small Business, October 2010Like Minds Immersive on Social Media for Small Business, October 2010
Like Minds Immersive on Social Media for Small Business, October 2010Joanne Jacobs
 
Make social media a capability not a campaign:
Make social media a capability not a campaign:Make social media a capability not a campaign:
Make social media a capability not a campaign:Dispatch
 
Curating Demand: Marketing in a 24/7 world
Curating Demand: Marketing in a 24/7 worldCurating Demand: Marketing in a 24/7 world
Curating Demand: Marketing in a 24/7 worldJoanne Jacobs
 
Social Media and Organizational Change, mw2011 (1of 2)
Social Media and Organizational Change, mw2011 (1of 2)Social Media and Organizational Change, mw2011 (1of 2)
Social Media and Organizational Change, mw2011 (1of 2)Susan Edwards
 
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...Dr. William J. Ward
 
Learning, influence and trust through social media
Learning, influence and trust through social mediaLearning, influence and trust through social media
Learning, influence and trust through social mediaJoanne Jacobs
 
Which Audience? Strategy Development for Non Profit Organisations
Which Audience? Strategy Development for Non Profit OrganisationsWhich Audience? Strategy Development for Non Profit Organisations
Which Audience? Strategy Development for Non Profit OrganisationsJoanne Jacobs
 
Influencer Marketing- Klasmeier
Influencer Marketing- KlasmeierInfluencer Marketing- Klasmeier
Influencer Marketing- Klasmeier24klasmeierr
 
Real Time Twitter: Rewards and Risks
Real Time Twitter: Rewards and RisksReal Time Twitter: Rewards and Risks
Real Time Twitter: Rewards and RisksPeer Lawther
 
Influencer Marketing: Guide to Brand Safety
Influencer Marketing: Guide to Brand SafetyInfluencer Marketing: Guide to Brand Safety
Influencer Marketing: Guide to Brand SafetyJessica Hulett
 
Case Study InfluencersInfluencers - Definitiona per.docx
Case Study InfluencersInfluencers - Definitiona per.docxCase Study InfluencersInfluencers - Definitiona per.docx
Case Study InfluencersInfluencers - Definitiona per.docxzebadiahsummers
 
Social Media for PR 2010
Social Media for PR 2010Social Media for PR 2010
Social Media for PR 2010Larissa Fair
 
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion BrandsBloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brandsfairfieldista
 
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion BrandsBloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion BrandsWomen's Marketing, Inc.
 
How To Leverage The True Potential Of Influencer.pptx
How To Leverage The True Potential Of Influencer.pptxHow To Leverage The True Potential Of Influencer.pptx
How To Leverage The True Potential Of Influencer.pptxTTDigitals
 
(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and Marketing(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and MarketingDevendra Shrikhande
 
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measur...
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measur...Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measur...
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measur...Michael Pranikoff
 

Ähnlich wie Joanne Jacobs: Influence is a skill (20)

Like Minds Immersive on Social Media for Small Business, October 2010
Like Minds Immersive on Social Media for Small Business, October 2010Like Minds Immersive on Social Media for Small Business, October 2010
Like Minds Immersive on Social Media for Small Business, October 2010
 
Influencer marketing
Influencer marketingInfluencer marketing
Influencer marketing
 
Make social media a capability not a campaign:
Make social media a capability not a campaign:Make social media a capability not a campaign:
Make social media a capability not a campaign:
 
M&W-2011-1-of-2
M&W-2011-1-of-2M&W-2011-1-of-2
M&W-2011-1-of-2
 
Curating Demand: Marketing in a 24/7 world
Curating Demand: Marketing in a 24/7 worldCurating Demand: Marketing in a 24/7 world
Curating Demand: Marketing in a 24/7 world
 
Social Media and Organizational Change, mw2011 (1of 2)
Social Media and Organizational Change, mw2011 (1of 2)Social Media and Organizational Change, mw2011 (1of 2)
Social Media and Organizational Change, mw2011 (1of 2)
 
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
How Do You Develop An Influencers Strategy To Attract And Engage Your Key Inf...
 
Learning, influence and trust through social media
Learning, influence and trust through social mediaLearning, influence and trust through social media
Learning, influence and trust through social media
 
Which Audience? Strategy Development for Non Profit Organisations
Which Audience? Strategy Development for Non Profit OrganisationsWhich Audience? Strategy Development for Non Profit Organisations
Which Audience? Strategy Development for Non Profit Organisations
 
Influencer Marketing- Klasmeier
Influencer Marketing- KlasmeierInfluencer Marketing- Klasmeier
Influencer Marketing- Klasmeier
 
Real Time Twitter: Rewards and Risks
Real Time Twitter: Rewards and RisksReal Time Twitter: Rewards and Risks
Real Time Twitter: Rewards and Risks
 
Influencer Marketing: Guide to Brand Safety
Influencer Marketing: Guide to Brand SafetyInfluencer Marketing: Guide to Brand Safety
Influencer Marketing: Guide to Brand Safety
 
Case Study InfluencersInfluencers - Definitiona per.docx
Case Study InfluencersInfluencers - Definitiona per.docxCase Study InfluencersInfluencers - Definitiona per.docx
Case Study InfluencersInfluencers - Definitiona per.docx
 
Social Media for PR 2010
Social Media for PR 2010Social Media for PR 2010
Social Media for PR 2010
 
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion BrandsBloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands
 
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion BrandsBloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands
Bloggers, Vloggers & More: How Influencers Matter for Beauty and Fashion Brands
 
How To Leverage The True Potential Of Influencer.pptx
How To Leverage The True Potential Of Influencer.pptxHow To Leverage The True Potential Of Influencer.pptx
How To Leverage The True Potential Of Influencer.pptx
 
(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and Marketing(2010) Social Media's Influence on PR and Marketing
(2010) Social Media's Influence on PR and Marketing
 
Influencer Marketing – Are We Doing it Right? - Avinash Tiwary, Carat India
Influencer Marketing – Are We Doing it Right? - Avinash Tiwary, Carat IndiaInfluencer Marketing – Are We Doing it Right? - Avinash Tiwary, Carat India
Influencer Marketing – Are We Doing it Right? - Avinash Tiwary, Carat India
 
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measur...
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measur...Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measur...
Leveraging Social Media Platforms; Techniques and Tools to Monitor and Measur...
 

Mehr von Mynewsdesk

3 Key Ingredients to PR Success
3 Key Ingredients to PR Success3 Key Ingredients to PR Success
3 Key Ingredients to PR SuccessMynewsdesk
 
Mynewsdesk 2017 - Hvordan IS bruker kvinner i propaganda?
Mynewsdesk 2017 - Hvordan IS bruker kvinner i propaganda? Mynewsdesk 2017 - Hvordan IS bruker kvinner i propaganda?
Mynewsdesk 2017 - Hvordan IS bruker kvinner i propaganda? Mynewsdesk
 
Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern comm...
Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern comm...Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern comm...
Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern comm...Mynewsdesk
 
Mynewsday 2017 - Bruk data for å slå markedet
Mynewsday 2017 - Bruk data for å slå markedetMynewsday 2017 - Bruk data for å slå markedet
Mynewsday 2017 - Bruk data for å slå markedetMynewsdesk
 
Mynewsday 2017 - Hvordan skape engasjement rundt produkter med lav interesse?
Mynewsday 2017 - Hvordan skape engasjement rundt produkter med lav interesse?Mynewsday 2017 - Hvordan skape engasjement rundt produkter med lav interesse?
Mynewsday 2017 - Hvordan skape engasjement rundt produkter med lav interesse?Mynewsdesk
 
Speed up your content creation
Speed up your content creation Speed up your content creation
Speed up your content creation Mynewsdesk
 
The Digital PR Revolution
The Digital PR Revolution The Digital PR Revolution
The Digital PR Revolution Mynewsdesk
 
NO Mynewsdesk: Hövdingcase
NO Mynewsdesk: HövdingcaseNO Mynewsdesk: Hövdingcase
NO Mynewsdesk: HövdingcaseMynewsdesk
 
Mastering Measurement in PR Communications
Mastering Measurement in PR CommunicationsMastering Measurement in PR Communications
Mastering Measurement in PR CommunicationsMynewsdesk
 
What Do Journalists Think of PR?
What Do Journalists Think of PR?What Do Journalists Think of PR?
What Do Journalists Think of PR?Mynewsdesk
 
HOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, Sweden
HOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, SwedenHOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, Sweden
HOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, SwedenMynewsdesk
 
Fire gode tips for godt innhold
Fire gode tips for godt innholdFire gode tips for godt innhold
Fire gode tips for godt innholdMynewsdesk
 
Omdømmebygging: Den gode historien din fortjener å bli fortalt
Omdømmebygging: Den gode historien din fortjener å bli fortaltOmdømmebygging: Den gode historien din fortjener å bli fortalt
Omdømmebygging: Den gode historien din fortjener å bli fortaltMynewsdesk
 
Ledere som kommunikatører - i gode og onde dager
Ledere som kommunikatører - i gode og onde dagerLedere som kommunikatører - i gode og onde dager
Ledere som kommunikatører - i gode og onde dagerMynewsdesk
 
Camilla Hager - Innhold på kundens premisser
Camilla Hager - Innhold på kundens premisserCamilla Hager - Innhold på kundens premisser
Camilla Hager - Innhold på kundens premisserMynewsdesk
 
Presentasjon av Mynewsdesk
Presentasjon av Mynewsdesk Presentasjon av Mynewsdesk
Presentasjon av Mynewsdesk Mynewsdesk
 
Camilla Hager - Mynewsday 2015
Camilla Hager - Mynewsday 2015 Camilla Hager - Mynewsday 2015
Camilla Hager - Mynewsday 2015 Mynewsdesk
 
Solfrid Flateby - Mynewsday 2015
Solfrid Flateby - Mynewsday 2015 Solfrid Flateby - Mynewsday 2015
Solfrid Flateby - Mynewsday 2015 Mynewsdesk
 
Jonathan Bean - Mynewsday 2015
Jonathan Bean - Mynewsday 2015Jonathan Bean - Mynewsday 2015
Jonathan Bean - Mynewsday 2015Mynewsdesk
 
Hans-Petter Nygård-Hansen - Mynewsday 2015
Hans-Petter Nygård-Hansen - Mynewsday 2015Hans-Petter Nygård-Hansen - Mynewsday 2015
Hans-Petter Nygård-Hansen - Mynewsday 2015Mynewsdesk
 

Mehr von Mynewsdesk (20)

3 Key Ingredients to PR Success
3 Key Ingredients to PR Success3 Key Ingredients to PR Success
3 Key Ingredients to PR Success
 
Mynewsdesk 2017 - Hvordan IS bruker kvinner i propaganda?
Mynewsdesk 2017 - Hvordan IS bruker kvinner i propaganda? Mynewsdesk 2017 - Hvordan IS bruker kvinner i propaganda?
Mynewsdesk 2017 - Hvordan IS bruker kvinner i propaganda?
 
Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern comm...
Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern comm...Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern comm...
Mynewsday 2017 - Listen & Learn, the only 2 skills needed for the modern comm...
 
Mynewsday 2017 - Bruk data for å slå markedet
Mynewsday 2017 - Bruk data for å slå markedetMynewsday 2017 - Bruk data for å slå markedet
Mynewsday 2017 - Bruk data for å slå markedet
 
Mynewsday 2017 - Hvordan skape engasjement rundt produkter med lav interesse?
Mynewsday 2017 - Hvordan skape engasjement rundt produkter med lav interesse?Mynewsday 2017 - Hvordan skape engasjement rundt produkter med lav interesse?
Mynewsday 2017 - Hvordan skape engasjement rundt produkter med lav interesse?
 
Speed up your content creation
Speed up your content creation Speed up your content creation
Speed up your content creation
 
The Digital PR Revolution
The Digital PR Revolution The Digital PR Revolution
The Digital PR Revolution
 
NO Mynewsdesk: Hövdingcase
NO Mynewsdesk: HövdingcaseNO Mynewsdesk: Hövdingcase
NO Mynewsdesk: Hövdingcase
 
Mastering Measurement in PR Communications
Mastering Measurement in PR CommunicationsMastering Measurement in PR Communications
Mastering Measurement in PR Communications
 
What Do Journalists Think of PR?
What Do Journalists Think of PR?What Do Journalists Think of PR?
What Do Journalists Think of PR?
 
HOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, Sweden
HOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, SwedenHOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, Sweden
HOW2PR! 13/4/2016 Breakfast Seminar - Stockholm, Sweden
 
Fire gode tips for godt innhold
Fire gode tips for godt innholdFire gode tips for godt innhold
Fire gode tips for godt innhold
 
Omdømmebygging: Den gode historien din fortjener å bli fortalt
Omdømmebygging: Den gode historien din fortjener å bli fortaltOmdømmebygging: Den gode historien din fortjener å bli fortalt
Omdømmebygging: Den gode historien din fortjener å bli fortalt
 
Ledere som kommunikatører - i gode og onde dager
Ledere som kommunikatører - i gode og onde dagerLedere som kommunikatører - i gode og onde dager
Ledere som kommunikatører - i gode og onde dager
 
Camilla Hager - Innhold på kundens premisser
Camilla Hager - Innhold på kundens premisserCamilla Hager - Innhold på kundens premisser
Camilla Hager - Innhold på kundens premisser
 
Presentasjon av Mynewsdesk
Presentasjon av Mynewsdesk Presentasjon av Mynewsdesk
Presentasjon av Mynewsdesk
 
Camilla Hager - Mynewsday 2015
Camilla Hager - Mynewsday 2015 Camilla Hager - Mynewsday 2015
Camilla Hager - Mynewsday 2015
 
Solfrid Flateby - Mynewsday 2015
Solfrid Flateby - Mynewsday 2015 Solfrid Flateby - Mynewsday 2015
Solfrid Flateby - Mynewsday 2015
 
Jonathan Bean - Mynewsday 2015
Jonathan Bean - Mynewsday 2015Jonathan Bean - Mynewsday 2015
Jonathan Bean - Mynewsday 2015
 
Hans-Petter Nygård-Hansen - Mynewsday 2015
Hans-Petter Nygård-Hansen - Mynewsday 2015Hans-Petter Nygård-Hansen - Mynewsday 2015
Hans-Petter Nygård-Hansen - Mynewsday 2015
 

Kürzlich hochgeladen

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsRoshan Dwivedi
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilV3cube
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slidevu2urc
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024The Digital Insurer
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 

Kürzlich hochgeladen (20)

Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Developing An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of BrazilDeveloping An App To Navigate The Roads of Brazil
Developing An App To Navigate The Roads of Brazil
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024Partners Life - Insurer Innovation Award 2024
Partners Life - Insurer Innovation Award 2024
 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 

Joanne Jacobs: Influence is a skill

  • 1. Influence is a Skill: Solving Problems with Influencers Joanne Jacobs, October 2011 Image source: http://www.flickr.com/photos/brandnewbrain/67610989/
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.
  • 14.
  • 15.
  • 16. Image source: http://www.flickr.com/photos/shishberg/2336460505/
  • 17.
  • 18. Example: Authenticity fail AMEX campaign capped the donations it would make to the Princes Trust in the UK in spite of claiming that £0.50 would go towards the charity for every inspirational story shared.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Image source: http://www.flickr.com/photos/ta-graphy/5374382722/
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Image source: http://www.flickr.com/photos/chrissy575/4810662834/
  • 36.
  • 37.
  • 38. Image source: http://www.flickr.com/photos/48509939@N07/5927758528/
  • 39. Influence is a Skill: Solving Problems with Influencers Joanne Jacobs, October 2011 Image source: http://www.flickr.com/photos/brandnewbrain/67610989/