2. Concepts: Advertisers & Campaigns 2/13 Page Click here to Add new Advertiser… Advertisers represent the person you are displaying the advertising for. They are also likely to be the people who supplied you with the banners to display. A Campaign represents a set of banners ads and delivery properties. The campaign delivery properties controls include start and end dates, relative campaign priorities, frequency capping and delivery goals. A banner is any creative content that is displayed as an ad. Banners can be in many file formats, including gif, jpg, png, swf (Flash), JavaScript, text, and HTML. Pulling it all together: We will start by creating a new advertiser. Next, we will give that advertiser a campaign. Finally, we will load our image banner ad into the new campaign. Within OpenX, advertisers own ad campaigns and supply the banners for each campaign. Real world example: Google Adsense How would these terms apply to a web publisher running Google Adsense ad network ads? Advertiser : “Google” Ad campaign : “Google Adsense campaign” Banner ad : The HTML tag generated by Google Adsense.

3. 3/13 Page Done? Continue to Add new Campaign… Did you know? By setting up unique advertiser you can generate performance reports individually for each of Advertisers. You can even give each advertisers access to login and access their own reports. Add new Advertiser In the Add new advertiser page, enter the Name , Contact and Email for the advertiser. Skip the other fields for this tutorial and click the Next button at the bottom of the page. In the Inventory > Advertisers & Campaigns page, click the Add new advertiser link.

4. 5/13 Page Done? Continue to Add new Banner… Add new Campaign Did you know? Campaign properties can be used to control when your ads are delivered. This makes it easy to set start and end dates for the campaign and to spread out the delivery of impressions over the lifetime of the campaign. Real world example: Direct ad sale How would a publisher use a campaign to run a campaign for a company, CompanyX, who wanted to display advertising for their new movie only for the next month. Advertiser : "CompanyX“ Ad campaign : "July movie campaign" - set to expire on July 31st Banner ad : A flash animation file In the Add new campaign page, enter the Name for the campaign. Skip the other fields and click the Save Changes button at the end of the page.

6. 7/13 Page Done? Continue to Create a Publisher… Publishers represent websites which you will be displaying advertising on. If you are managing the advertising for one website you will set up a single publisher to represent it. A zone is the place on a website where ads will be displayed. It is typical to define a single zone which represents a common ad placement on all your web pages and other unique zones for special ad placements. Within OpenX, publishers represent websites and zones define the places on a website where ads can be displayed. To display your ad campaign you will link it to one or more zones . Pulling it all together : We will start by creating a publisher representing your website. Next, we will define a zone associated with this publisher. Finally, we will link your ad campaign to this zone . To run the banner from your advertising campaign, you must link the banner to the zone. Real world example: Typical blogger website How would these terms apply to a typical blogger who plans to include ads in the sidebar of all pages and also to have a special feature ad on the homepage: Publisher : “My Blog” Zone 1: “Homepage feature” Zone 2: “Run of site sitebar” Concepts: Publishers & Zones

7. 8/13 Page Done? Continue to Create a Zone… Create a Publisher On the Add new publisher page. Complete the basic information fields for the publisher. Skip the rest of the fields and click Next . In the Inventory > Publishers & Zones page, click the Add new publisher link.

8. 9/13 Page Done? Continue to Linking campaign to a zone… Create a Zone Tips and tricks In order to link a banner to a zone the sizes must match. For example, only leaderboard banners can be linked to leaderboard zones. In the Add new zone page: Change the Name Select the Banner zone type Set the size to IAB Full Banner . Skip the other fields and click the Next button. Skip the settings on the Advanced tab and click the Linked banners tab to link your banner to your zone.

9. 10/13 Page Done? Continue to Integrate into Web Pages… Link Campaign to a Zone Tips and tricks In order to link a banner to a zone the sizes must match. For example, only leaderboard banners can be linked to leaderboard zones. In the Linked banners tab, select Link banners by parent campaign and click the arrow. Select your advertiser. The page refreshes with another menu where you can select your campaign. Click the arrow to continue. Your campaign and banner appear in the list of Campaigns linked to the zone .

10. 11/13 Page Done? Continue to Get a Tag for your Website… The OpenX admin interface will generate an invocation tag suitable for your website. Typically, the HTML generated is pasted into the template you use for your web pages. In this way the same zone is included on many pages on your website. To include ads on your website you will need to add some special HTML, called an invocation tag , into your website template. Pulling it all together: We will start by generating an invocation tag for our zone and then create a simple webpage to test that ad delivery works. Concepts: Integrate into Web Pages

11. 12/13 Page Did it work? Continue to Next Steps… Get a Tag for your Website In the Invocation code tab, select Javascript Tag from the menu and click the arrow. The tag in the Bannercode box is updated to a JavaScript tag. Copy the tag from the Bannercode box and paste it into your sample HTML page. In your browser, enter the URL of the HTML page. The banner should appear on the page.If this succeeds, paste the tag into your own HTML page and see if it works.