Stephanie Lawrence & Tonja Terterian - A Tale of Two Websites: Taking Your Website from Good (Enough) to Great | Presented by XT+M

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So you’ve got a website. Is it doing what you want it to? Do you know what you want it to do? Attend this workshop to witness a real website makeover from the “before” to the “after” and all of the lessons learned along the way. Learn what was involved in rebuilding the Heart & Stroke’s Health Check Program site – a national bilingual website with multiple audiences and many expectations. Find out the importance of research, design, content, functionality and audience-specific information in creating a great website.

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A Tale of Two Websites: Taking Your Website from Good (Enough) to Great Health Check, Heart and Stroke Foundation

What is Health Check? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where we started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who is visiting? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Who do we want to talk to? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The website rebuild ,[object Object],[object Object],[object Object]

Gathering intelligence: Website audit ,[object Object],[object Object],[object Object],[object Object]

Gathering intelligence: Website audit Look and feel Usability and functionality Communication and integration Websites reviewed Criteria

Website audit: Design Images below fold Scroll to access product info Layout unbalanced Cluttered & Crowded Text heavy Screen fold Weak call-to-actions Link to same content Crucial real estate Recipe buried

Website audit: Usability and functionality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website audit: Communication and integration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rebuilding the website REBUILDING THE SITE Define | Design | Develop | Deploy

Rebuilding the website: Define ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Rebuilding the website: Design Information Architecture

Rebuilding the website: Design Interface design

Rebuilding the website: Design ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rebuilding the website: Develop ,[object Object],[object Object],[object Object],[object Object],[object Object]

Rebuilding the website: Deploy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Project management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons learned: Define ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons learned: Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons learned: Develop ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lessons learned: Project management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Stephanie Lawrence & Tonja Terterian - A Tale of Two Websites: Taking Your Website from Good (Enough) to Great | Presented by XT+M

1. A Tale of Two Websites: Taking Your Website from Good (Enough) to Great Health Check, Heart and Stroke Foundation

8. Gathering intelligence: Website audit Look and feel Usability and functionality Communication and integration Websites reviewed Criteria

9. Website audit: Design Images below fold Scroll to access product info Layout unbalanced Cluttered & Crowded Text heavy Screen fold Weak call-to-actions Link to same content Crucial real estate Recipe buried

10.

11.

12.

13. Rebuilding the website REBUILDING THE SITE Define | Design | Develop | Deploy

14. From this

15. To this

16.

17. Rebuilding the website: Strategy

18. Rebuilding the website: Design Information Architecture

19. Rebuilding the website: Design Interface design

20.

21.