Recording: http://www.youtube.com/watch?v=SBPeNQb3V8w
Learn more about your CanadaHelps donors and why they give! CanadaHelps and McMaster teamed up in the summer of 2010 to survey CanadaHelps donors. We wanted to understand more about who’s giving online in Canada: where they live, when they were born and what their interests are. We also wanted to know what motivates Canadians to give – when, why and how are they moved to make a donation. The findings will surprise and delight you!
In this special 2-part webinar series, we’ll explore the results of the survey and delve deeper into what this means for your charity in terms of online fundraising. In Part 1, we’ll explore the finding of the survey in-depth. Part 2 will focus on your next action steps for engaging more online donors.
Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps
3. reminders
You can hear us, but we can’t hear you
Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
For the best webinar experience, close all other applications
Turn up your computer’s volume
Have questions? Type questions in the Questions Log
4. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
23. • Based on budget & Yes
expenses
• Yearly giving budget
• Based on size of
charity & their need
• Donate the amount
suggested by charity
• Same amount as
No others
24. Do donors consider the tax credit
when deciding how much to give?
80
70
60
50
40
30
20
10
0
Yes No
25. Maybe
Yes
23%
42%
No
35%
Would you increase your donation if
tax credits for donors were increased?
26. Would you give more if…
A friend or colleague asked?
A charity asked?
28. Winning ways to give
1. Online [by far] 6. Payroll deductions
2. Through a friend 7. Canvasser
3. Mail 8. Phone
4. Automatic bank 9. Financial Advisor
withdrawal [distant last]
5. In person
34. How will giving to Haiti relief efforts
affect other donations?
Not give Give more
1% 7% Give less
8%
Give same
84%
35. 10
20
30
40
50
60
70
0
Media
Knowledge of charity's relief work
Charity website
Knowledge of charity's work in
Haiti
Friend
Advertisement
Phone call/email from charity
Social media
during a disaster
CanadaHelps.org listing
Government
Business
Finding out about charities
36. • Secure donation processing
• Online donations
• Credit card donations
• All donations in one spot
• One tax receipt for all
donations
39. www.mycharityconnects.org
free online resources
Information about technology
Video demonstrations
More webinars
Past webinar recordings & slides
Learning opportunities
Events across the country
40. Upcoming Webinars
www.mycharityconnects.org/webinars
• February 9 – CanadaHelps Orientation for
Registered Charities
• February 23 – Top 10 Online Fundraising Mistakes
• March 9 – Facebook Basics for Your Organization
• March 23 – The Art of Storytelling: 2.0 Edition
• April 13 – Blogging Basics
• April 27 – Social Media Done Right: 5 Case Studies