Learn more about your CanadaHelps donors and why they give! CanadaHelps and McMaster teamed up in the summer of 2010 to survey CanadaHelps donors. We wanted to understand more about who’s giving online in Canada: where they live, when they were born and what their interests are. We also wanted to know what motivates Canadians to give – when, why and how are they moved to make a donation. The findings will surprise and delight you! In this special 2-part webinar series, we’ll explore the results of the survey and delve deeper into what this means for your charity in terms of online fundraising. In Part 1, we’ll explore the finding of the survey in-depth. Part 2 will focus on your next action steps for engaging more online donors. Presentation by: Kirstin Beardsley, Marketing & Communications Manager, CanadaHelps

1. CanadaHelps & McMaster
Survey Results
Part 1 of 2
January 18, 2011

2. Today’s Presenter
Kirstin Beardsley
Marketing & Communications Manager
CanadaHelps

3. reminders
 You can hear us, but we can’t hear you
 Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
 For the best webinar experience, close all other applications
 Turn up your computer’s volume
 Have questions? Type questions in the Questions Log

4. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.

5. Webinar Agenda
Survey Background
Who are your CanadaHelps donors?
Next Steps
About MyCharityConnects

6. SURVEY BACKGROUND

7. • ~20,000 responses
• Spring/Summer 2010

8. Why is understanding your donors
important?

9. Tell better stories

10. Reach more people

11. WHO ARE YOUR CANADAHELPS
DONORS?

12. Who’s more generous?

14. What generations give more
online?
• Greatest / Silent generation
• Baby Boomers
• Generation X
• Millennials

16. Education
35
30
25
20
15
10
5
0

18. Marital Status
Widowed
3%
Divorced
7%
Single
19%
Married or living
with partner
71%

20. Employment Status

21. Top Jobs
Management Finances
Healthcare Education Government Services

22. 25
Income Levels
20
15
10
5
0
< $20k $20k - $40k - $60k - $80k - $100k - $150k - > $200k
$40k $60k $80k $100k $150k $200k

23. Financially Responsible

26. How often do you attend religious
service?
Never Regularly
Rarely Infrequently
On special
occasions

28. Meet your
CanadaHelps
donor…

29. Use of Online/Social Media Tools

30. Now What?

31. STEP 1 – CREATE A PROFILE
• Values
• Interests
• Activities

32. STEP 2 – TELL BETTER STORIES

33. STEP 3 – GO WHERE THE DONORS ARE

35. Next Week
• Motivations for giving
• Giving behaviours

36. ABOUT MYCHARITYCONNECTS

37. www.mycharityconnects.org
free online resources
 Information about technology
 Video demonstrations
 More webinars
 Past webinar recordings & slides
 Learning opportunities
 Events across the country

38. Upcoming Webinars
www.mycharityconnects.org/webinars
• January 25 – CanadaHelps & McMaster Survey
Results (Part 2 of 2)
• February 9 – CanadaHelps Orientation for
Registered Charities
• February 23 – Top 10 Online Fundraising Mistakes
• March 9 – Facebook Basics for Your Organization
• March 23 – The Art of Storytelling: 2.0 Edition
• April 13 – Blogging Basics
• April 27 – Social Media Done Right: 5 Case Studies

39. Charity Survey
Abigail Payne
paynea@mcmaster.ca

40. QUESTIONS
 You can hear us, but
we can’t hear you
 Type questions in the
Questions Log

41. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps