The document discusses the fundamentals of fundraising in the digital world. It notes that while the tools have changed from Fundraising 1.0 to 2.0, the basic principles of identifying prospects, running fundraising programs through various channels like events, membership, and direct response, remain the same. The document outlines four steps nonprofits should take which include telling a compelling story, being a good marketer as well as fundraiser, keeping messaging strong and consistent, and using data from mistakes to improve. It also discusses how to evaluate the cost-benefit analysis of using social media for fundraising by considering the staff time, technology costs, and promotion expenses required versus the potential returns.

1. Everything Old is New Again:
The Fundamentals of Fundraising in
the Digital World

3. Fundraising 1.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events Online
Planned Gifts Annual Members
Telephone
E-mail?
Mail
In-Person

4. Fundraising 2.0
Prospects
Fundraising & Revenue Programs
Major & Direct Response/ Services &
Events
Planned Gifts Annual Members
Online
Telephone
Mail
In-Person

7. EVERYTHING OLD IS NEW AGAIN
STEP ONE

8. Be a
good
fundraiser

9. Build a
Campaign

12. Tell a compelling story.
What’s your story?

17. EVERYTHING OLD IS NEW AGAIN
STEP TWO

18. Be a good
fundraiser.
Be a better
marketer.

22. EVERYTHING OLD IS NEW AGAIN
STEP THREE

23. Let go

26. Keep your messaging
strong, consistent.

27. EVERYTHING OLD IS NEW AGAIN
STEP FOUR

34. Make
mistakes…

35. …get
data

38. Rationalizing Social Media:
The Cost-Benefit Analysis of
Fundraising Through Social Media

39. Social media (n) –
1. What journalists become after a few drinks
2. The universe of online tools, mostly free, that
allow individuals and organizations to share
their stories, updates, news, and keep up-to-date
on the goings-on of others.

56. “The donor
is bothering
me…”

64. - You and your staff’s time: researching,
communicating, listening, planning, doing,
exploring
- Consultants, experts, contractors
- Technology
- Promoting: graphic design, advertising, print
outreach (direct mail, newsletters)

79. ROI
ROE