How do you impact a young child’s mind, teaching them something new, or reminding them of something extremely important? Through a story. What we learn first, we learn best, and the same could be said for how we learn. Storytelling as an art form has become evermore important through the expansion of social media within our lives. Charities and organizations looking for meaningful, long-lasting ways to convey their message are choosing to tell their story. But how do you tell your story effectively online? This session explores the sciences behind making stories stick, and resonate with your audience. We’ll look at the areas online that will share your stories, and when combined allow you to spread your messages more effectively. Finally, we’ll examine the most important storytelling of all – those stories that are generated for you by people who have used your services, and now are sharing their story with the world. Takeaways: - How to create stories people will actually remember - How to share stories online - How to create areas for others to create and share their own stories

1. The World is Yours With a
Story

14. Thank You
Twitter @ Josh_Muirhead
Blog: JoshMuirhead.ca
Website: Socialmark.ca