The practice of law is based on relationships – with clients, potential clients and referral sources. Networking is the best way to sustain those relationships and grow your practice. But, what is the most effective networking method for you?

1. Networking Your Way to Success
#NetworkingSuccess

2. About MyCase
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Web-Based Legal Practice Management Software
Built as a complete platform, MyCase offers features that
seamlessly cover all the daily functions that a modern, small
law firm requires in one place at an affordable price.
Just $39/month per attorney
$29/month per paralegal or staff

3. MyCase Websites
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Jumpstart your marketing
• Modern, professional design built for your firm
• Social media and blog integration
• Complete integration with MyCase
• Basic SEO

4. About our presenter
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Roy Ginsburg
‣ 30+ years legal practice
‣ Law coach for 10 years
‣ Runs a successful part-time
practice
‣ Has given CLE’s to 50+ bar assoc.
‣ Published by several legal blogs

5. Roadmap
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• Why you hate it
• Who to network with
• How to network
• Solicitation rules
• Working the room
• Social networking

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9. Poll #1
Question: What is the biggest reason why you don’t
network more than your presently do?
‣ I don’t know how to do it
‣ I know how to do it, but feel uncomfortable doing it
‣ Not enough time
‣ It feels sleazy

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“When I was in law school, marketing meant going to the grocery store.”

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“Trust me Mort--no electronic-communications superhighway, no matter how
vast and sophisticated, will ever replace the art of the schmooze.”

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“If you are going to be a successful duck
hunter, you must go where the ducks are.”
“Bear” Bryant

17. Question: True or False
‣ The best networkers typically have a “life of the party”
personality and rarely are introverts
Poll #2

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“The currency of real
networking is not greed
but generosity”
K. Ferrazzi
(author of Never Eat Alone)

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Create a Contact List
Present clients
Other resources
• Firm (cross-sell)
• Former firm/job
• Bar activities
• Opposing counsel
• Related professions
• Industry/trade
• Community orgs.
• Law school/college
 Non-profit boards
 Pro bono/volunteer
 Religious affiliation
 Family
 Friends
 Children activities
 Hobbies/sports

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• Email v. telephone
• Be persistent
• Don’t expect all to respond
• Don’t take it personally
Contact them!

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Let’s Do Lunch . . .
• Be prepared
• Listen (ears-mouth ratio)
• Help
• Remember details
• Confident
• Enthusiastic

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Can You Ask
For the Business?
Rule 7.3 – cannot solicit employment from a prospective
client unless person is
• a lawyer
• family
• close personal relationship
• prior professional relationship
Comment: “Situation is fraught with possibility of undue influence,
intimidation and overreaching.”

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34. Poll #3
Question: What are the best groups to join if you want to
meet new people to network with?
‣ The ABA, State, and local bar associations
‣ Local community groups such as the Chamber of
Commerce and Rotary
‣ Because of social media, it is a waste of time to join
groups
‣ It depends on the type of law that you practice

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Increasing Your Contacts
Join groups
• Where are competitors?
• Active

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Working the Room
• Do’s
•Firm handshake
•Good eye contact
•Smile
Don’ts
•Excessive food or drink
•Discuss controversial
topics
•Off-color humor
•Do business

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“All things being equal,
people do business
with friends; all
things being not quite
so equal, people still
want to do business
with friends.”

48. Contact Us
Roy S. Ginsburg, J.D
612-812-4500
roy@royginsburg.com
www.royginsburg.com
MyCase
www.MyCase.com
support@mycase.com
800-571-8062
Get 10% Off Your First 6
Months of MyCase:
Promo Code:10ROY15

49. Thank you
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