The word is out. Law firms are producing content and getting on social media. Thing is, most firms lack a content and social media strategy. Without a strategy, you're just spinning your wheels. In this webinar, we will go through the process of crafting a strategy to become a thought leader, build your brand and become a valuable resource for people who use, need and refer your services.
5. About our presenter
Tim Baran
‣ Law firm library director, 12 golden years
‣ CLE consultant, 3 teeter-totter years
‣ Legal tech content director & blog editor, 5
energizing years
‣ CMO, current education. Yeah, I’m old
‣ Passionate about access to justice
‣ Podcast geek
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6. Poll Slide #1: Firm Size
• Solo
• 2-5
• 6-10
• 11-25
• 26+
How big is your
firm?
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9. Poll Slide #2: Content Type
• Blogs
• E-Book & White Papers
• Webinars
• Podcasts
• Other
What content
do you
produce?
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10. Content Overload
In-house counsel are drowning in content.
Yet Law firms plan on producing even more content.
And 75% lack a documented content strategy.
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Source: 2017 State of Digital & Content Marketing Survey
19. Content Plan
What topics will you cover?
What content formats will you produce?
How often will you produce content?
Which platforms will you use?
What are your calls to action?
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20. Content Plan: Topics
Client Centric
Provides Guidance or Value
Non-Promotional
Personable and free of jargon
Sharable
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34. I co-founded Start Here HQ with three
amazing individuals.
What may be even more amazing is
that the four of us met on Twitter.
-Alix Devendra
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https://devendra.design/blog/2017/6/19/start-here
44. Identify 5-10 keywords or
phrases.
Create an Editorial Calendar
in Google Sheets and map
out weekly content using the
keywords.
Identify 20 people you want
to connect with on LinkedIn
and Twitter and engage.
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