(Webinar Slides) A Blueprint for Rainmaking Success
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When you are a solo practitioner or in a small law firm, if you don't bring in business then you don't have a business. Competition for clients has become fierce, and marketing your services is just as important as your expertise. If you don’t have a solid plan, you will wind up trying every marketing tactic out there hoping that one works. Don’t hope that next year will be better, plan for it to be better. Create your Blueprint for Rainmaking Success.
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(Webinar Slides) A Blueprint for Rainmaking Success
- 1. A Blueprint for Rainmaking Success #MakeItRain
- 2. About MyCase 2 Web-Based Legal Practice Management Software Built as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price. Just $39/month per attorney $29/month per paralegal or staff
- 3. MyCase Websites 3 Jumpstart your marketing • Modern, professional design built for your firm • Social media and blog integration • Complete integration with MyCase • Basic SEO
- 4. About our presenter 4 Jaimie B. Field, Esq. ‣ Started working in law at age 12 ‣ Graduated from Temple University School of Law ‣ Started Marketing Field, LLC in 2002 ‣ Retooled and Rebranded to The-Rain- Maker in 2014 ‣ Believes all attorneys can become Rainmakers PHOTO
- 5. A Blueprint for Rainmaking Success #MakeItRain
- 6. 6 Hoping, Wishing and Praying is NOT a Rainmaking Strategy
- 7. 7 Just because you build it, doesn’t mean they’ll come
- 8. 8 Bright Shiny Object Syndrome • Latest and greatest marketing technique • Build a 7 figure firm in 10 days or less promise • Become Number #1 on Google
- 9. 9 “Throw it Against the Wall and See if It Sticks” Method of Marketing
- 10. 10 RAINMAKING = RELATIONSHIPS • Just because you connect with them doesn’t create a relationship • As with any relationship it takes time and effort • People do business with people they know, like and trust
- 12. Poll #1 Do You have A Rainmaking Plan? A: Yes, I write one every year 12 B: I’ve written one in the past, but did nothing with it C: I’ve thought about it, but don’t see the point D: What’s a Rainmaking Plan?
- 13. Why have a Rainmaking Plan? • You have a program which you can follow that suits your particular needs 13 • A written rainmaking plan forces you to clarify your goals. • Written goals help you commit to your success • It helps free your mind to take your thinking to the next level • You are more likely to become successful with a written plan • It keeps you on track.
- 14. The Elements of a Rainmaking Plan • What are the goals you want to achieve? 14 • Who are your ideal clients? What is your ideal niche? • How are you going to achieve those goals?
- 15. The Day of Generalization is Over
- 16. Ideal Clients 16 Age Gender Location Ethnicity Lifestyle Industry Hobby SEC Code Socio-Economic
- 17. Ideal Clients 17 • Who do I like to work with? • Can they pay my fees? • Is the market large enough? • Who is my competition? • Do I really understand my market?
- 18. Poll #2 Do you have a Target Market? • No, I work for anyone who walks in the door 18 • I’m not really sure • Yes, and I find a way to position myself as an authority in front of them consistently • Sort of, but I am really inconsistent
- 19. What Are Your Goals? • Career and Financial Goals 19 • Physical and Health Goals • Home and Family Goals • Friends and Social Goals • Intellectual and Spiritual Goals
- 20. How to Set Goals 20 M R S A T S.M.A.R.T.Y Goals Y Specific Yours (AND Why?) Time Bound Realistic Actionable Measurable
- 22. Executing the Rainmaking Plan 22 • Break each goal into bite-size pieces • Schedule each action step you can take • Take ACTION
- 23. Blueprint for Rainmaking Success Bootcamp 4 Consecutive Mondays in November beginning November 2nd 23 • Live Calls: 60 minute group coaching and training calls • Open Q&A on every call so any questions you have may be answered • Worksheets for each call to help you develop your 2016 Rainmaking Plan • BONUS: A final call on Monday, November 30th to wrap it all up • Private Facebook Page • 50% + Discount • Limited to 10 Attorneys http://jaimiefield.com/blueprint-for-rainmaking-success
- 24. Contact Us Jaimie B. Field, Esq. The-Rain-Maker A Division of Marketing Field, LLC info@marketingfield.com 201-264-6040 MyCase www.MyCase.com support@mycase.com 800-571-8062 Get 10% Off Your First 6 Months of MyCase: Promo Code:10RAI15
- 25. Thank you 25