BlueGrace Logistics has experienced strong growth, increasing sales 400% since 2009 through a focus on social media. The CEO discusses how social media is integrated into their business culture and strategy. Employees are encouraged to use internal social platforms to improve morale and reduce training costs. Externally, BlueGrace leverages social media like Facebook, Twitter, and LinkedIn to market to customers, build partnerships, and increase their brand recognition, leading to new leads and higher customer satisfaction. Metrics show BlueGrace's social media-driven web traffic has increased over 105%, demonstrating how adapting a social strategy can provide a significant ROI.

1. Social Media from
the
“Inside Out”
Bobby Harris, CEO
BlueGrace Logistics
www.mybluegrace.com/smc3

2. About BlueGrace
• 0-$80MM in 7 years, 100+ employees
• 400% sales growth since 2009
• Employee recruiting and retention key
• Client satisfaction is paramount

3. Why Social?
• More than 1 Billion people use social networks
• Facebook 850 Million People
• Awareness of Facebook close to 100%
• Average Facebook session 37 minutes
• 400 million people use Facebook daily
• More than 50% social network users are
connected to brands

4. Why Social?
• Market to your audience where they are
• Forward thinking technology
• Social is mobile/Mobile is social – Logistics both
• Adapt or die
• Increase effectiveness of all marketing efforts

5. Got Video?
YouTube
– More than 3 billion views per day
– 48 hours of video uploaded every
minute
– More video uploaded to YouTube in
one month than the three major US
networks created in 60 years
As close as you can get to Face to Face

8. Social Media “Inside”
• Social Media is part of
BlueGrace culture
• Employees encouraged to use
social internally
• Improves employee
morale/retention
• Reduces training expenses
• Employee recruiting via
LinkedIn for Jobfair

9. Social Media
“Out”
• Leverage and connect with partners
• Multiple Charitable causes/partners
• Humane Society of TB
• Humanize the BlueGrace brand
• People buy from people

10. Social Media
“Out”
• UFC Sponsorship
• Close Demographic match to client base
• Broad Reach (1 Million+ fans on Twitter alone)

11. Social Media “Out”
• Increased Brand recognition
• Improved external communication
• Deeper client and partner relationships
• New lead source for business development
• Increased customer satisfaction

12. Social Business = ROI
Social Currency = Action = Revenue
• Total Web Traffic up 7%
• Google Web Traffic Down 2.9%
• Web traffic driven by Social Media up 105%
• Traffic driven by Twitter up 60%
• Traffic driven by Facebook up 33%
• Traffic driven by LinkedIn up 289%
• Social Media search/engage is replacing
traditional Search
• Adapt or Die

13. Don’t DO Social, BE Social !
• Having a:
– Facebook page
– Twitter account
– LinkedIn profile
– Blog
….Is NOT enough!

14. Social is an extension of current marketing
driving a larger business platform

15. Connect with us
Free
Whitepaper
“The Top 10 Social Media Tips for
Logistics”
*SMC3 attendees only
www.mybluegrace.com/SMC3