1. Social Commerce: Driving Results Through
the Power of Social Networking
Creating a Monetization Platform
through Social Commerce
“ the Impact of
Distinguishing
July 26-28, 2011
San Francisco, CA Formulating a savvy
social commence
strategy to produce
More Registration Details, Click Here!
Social Commerce measurable results.
in an Organization.
”
Attending this Premier marcus evans Featuring Case Studies From Leading Experts Including:
Conference will Enable You to: Jill Hunley Rachel Weiss
• Integrate divisions between marketing and PR Director, Marketing Strategy & Planning, Assistant Vice President,
on campaigns and brand presence and Social Media Digital Strategy & Interactive Marketing
Ebay L’oreal
• Harness the power of social media and leverage online
relationships for commercial gain Michael Turon Jennifer Kasper
• Enable consumers to move from social network Director Online Strategy & Business Development GVP, Digital Media & Multi-Cultural Marketing
Sears Holdings Macy's
communication to sales
• Understand social commerce as an effective Tom Hale Michelle Thomas
multi-channel strategy Chief Product Officer Brand Marketing Manager
Homeaway.com Zappos.com
• Monetize content to generate revenue through mobile
technology adoption and behavior Lucas Mast Laura Hernandez
Director, Corporate Social Media & Views Executive Director, Diversity Marketing
Yahoo! AT&T
Rob Talbot Jamie Punishill
Former Vice President, Marketing Global, Head Wealth Online
Who should attend: Napster, Best Buy Thomson Reuters
marcus evans invites C-Level Executives, EVPs, SVPs, VPs, Saurabh Kumar Rajiv Narang
Directors, Heads and other Senior Executives of: Director, E Business Director, Social Media & Marketing Optimization
Blue Shield of California Dell
• Social Media • Digital Marketing
• E-Commerce • Product Directors Mary Putman Adam Kmiec
• E-Business • Brand Managers Director, Digital Strategy Director, Social Media
Hallmark Walgreens
• Marketing • Customer Management
• Sales • E-Channel Marketing Kari Allen Graham Kahr
• Branding • Brand / Marketing Strategy Vice President, West Coast, National Sales Social Engagement Scientist
Groupon Zappos Development, Inc
• Digital Communications
Lise Brende
Director, Marketing Analytics & Research Bing & Msn
Microsoft
Media Partners:

2. Pre Conference Workshop | Tuesday, July 26, 2011 Day One | Wednesday July 27, 2011
11:00 Registration 8:15 Registration and Morning Coffee
12:00 Workshop A 8:55 Chairperson's Opening Remarks
Implementing Tracking Engagement and Transaction Trends
to Determine Brand Strengths and Weaknesses DRIVING REVENUE BY CONVERTING SOCIAL NETWORK
When building relationship with social consumers, it is important to transform
ELEMENTS TO SOCIAL COMMERCE
their light engagement of “likes” to real transaction. This workshop will help
you to:
• Understanding the social consumer’s behavior for engagement 9:00
and transaction Understanding the True Concept of Social Commerce Within
• Integrating tracking transaction with KPI (Key Performance Indicators) an Organization to Increase Revenue for Brands
to determine value metrics and create progress • Identifying the real definition of social commerce within
• Improving navigational flow and the overall user experience to better the marketing department
conversion rates and increase revenue • Evaluating the conversion between social media, e-commerce
• Creating compelling experiences to harness consumers’ interest and business marketing
Lise Brende • Integrating social media customers into their e-commerce experience
Director, Marketing Analytics & Research • Distinguishing the differences between social media and social commerce
Microsoft Lucas Mast
Director, Corporate Social Media & Views
3:00 Workshop B Yahoo!
Measuring Social Media Value Metrics to Make Strategic Decisions
and Refine Social Commerce Programs 9:45
Social Media marketing is mainly about developing communication between Engaging Social Commerce Activities and Aligning with Regulatory,
social consumers and company. By establishing a competent social media Compliance and Ethics for Continued Growth in Social Marketing
value metrics, will improve the interaction between brand and people. • Managing risks of using social networking as a customer service tool
This workshop will help you to: • Aligning brands with compliance and confidentiality between public
• Define value and relation to brand and business of ROI relations and marketing
• Implement good measurement practices and more approachable • Understanding specific social media and ethical guidelines from
metrics in a consistent manner the Federal Trade Commission (FTC)
• Examine and understand the general metrics and social media translation
• Developing and sustaining a trustworthy process for record management
to business ROI
to support long-term operational needs
• Justify the shifts and spending for brands to implement the best
Rob Talbot
marketing strategy
Former Vice President, Marketing
• Measure the accountability for ROI towards growth, revenue and profit
Napster, Best Buy
Jill Hunley
Director, Marketing Strategy & Planning, and Social Media
10:30 Networking Break
Ebay
11:00
Creating Brand Awareness to Compete Against Other Brands
in Local Search
• Optimizing the website to compete against other companies in generating
interest to online brands
• Building and monitoring strategic campaigns to incite online communities
• Developing a clear consumer journey throughout social media assets,
from initial engagement to the end of sale
• Constructing fully customizable communities to suit social media needs,
More Registration Details, Click Here! resulting in enhanced brands engagement and increased revenue
Kari Allen
Vice President, West Coast, National Sales
WHY YOU SHOULD ATTEND Groupon
Social marketing is inseparable from social commerce, connecting consumers DEVELOPING STRATEGIES TO ENGAGE
in new and innovative ways with sellers, services and brands through CUSTOMERS WITH BRANDS
an ever-changing and ever-expanding array of dynamic channels.
Social commerce has begun to permeate every aspect of the digital space 11:45
and many marketers are joining the conversation on social channels, Identifying Geolocalization Using Mobile Technology to Improve
something consumers are coming to expect. As brands map out their Sales by Using all Social Channels
strategies, it naturally follows to include commerce as it brings with it the • Using mobile applications to promote sales
opportunity for growth and revenue. Social commerce has the biggest impact • Adopting the localization method to share with other consumers in-store
on conversion, and the loyalty service stage. Successful social commerce to determine a good buy or bad buy
strategies today point to promising implementations now and in the future. • Understanding what mobile technology has to offer in ROI and applying
By attending marcus evans' social commerce event, you will gain insights the right strategy at the right time
from industry leaders on how to implement and monitor transaction trends • Taking mobile marketing to the next level and applying it fully
to determine brand strengths and weaknesses. This event will focus to social commerce
on establishing clear metrics including conversion rates, incremental value, • Mixing mobile technology with Geolocalization to reach the audience
repeat business, and most accurately, measuring return on investment. and target market
Mary Putman
Attendees will return to the office with a stronger understanding of how Director, Digital Strategy
to promote brands online and establish a trading infrastructure to manage Hallmark
online social commerce.

3. Day One | Continued
12:30 Networking Luncheon 4:15 Panel Discussion
Achieving Greater ROI and Branding Prosperity to Serve
1:30 the Enterprise with Successful Social Marketing Techniques
Creating a Social Commerce Strategy to Convert ‘Like-gating’ • Understanding the role of leaders in product uptake and the impact
into Actual Sales of participatory media on marketing success
• Customizing and personalizing interest to subscribers: demographic • Creating compelling content to drive traffic
and locality • Encouraging return visits to the page using e-commerce platforms
• Building an online community and pushing out offers and marketing to increase brand loyalty and impact sales
strategy to create a better experience in social commerce • Creating brand awareness and 'participation in the conversation'
• Driving new customers through social media to brands while retaining to help reach revenue through social campaigns
existing customers Jill Hunley
• Building social commerce value to take personalized social commerce Director, Marketing Strategy & Planning, and Social Media
to the next level Ebay
• Bringing the "social" into social commerce efforts: integrating social
commerce and communication Lise Brende
Tom Hale Director, Marketing Analytics & Research
Chief Product Officer Microsoft
Homeaway.com
Rachel Weiss
Assistant Vice President, Digital Strategy & Interactive Marketing
MEASURING THE KEY BENEFITS OF SOCIAL COMMERCE L’oreal
2:15 Amy Lamparske
Opening New Opportunities and Monetizing Content to Generate Director, Digital Communications
Revenue through Mobile Technology Adoption and Behavior Wal-Mart
• Aligning technology with operational needs inside the organization
• Identifying the differences between social community and building Rob Talbot
brand visibility Former, Vice President Marketing
• Creating a compelling and convenient experiences, tailored to meet Napster, Best Buy
consumers’ needs and behaviors
• Extending platforms across mobile and various social commerce channels 5:00
Saurabh Kumar Improving Transactions Within a Timely Manner and Building
Director, E Business Consumer Trust to Increase Conversion and Sales
Blue Shield of California • Reinforcing brand value throughout the purchasing process
• Utilizing transaction messages for the purchasing decision
3:00 Networking Break in a timely manner
• Providing customers with trust building tools to reinforce their
3:30 purchase decision
Establishing Information Exchange and Promotion Infrastructure • Establishing trust by delivering accurate and comprehensive product
through the E-Commerce Environment to Manage Online to reach great customer expectations and create brand credibility
Social Commerce • Implementing relevant KPIs brands need to track as they harness this
• Getting brands to execute proper marketing strategy to their fans, technology into their touch strategies
and creating transactions within the social environment Michael Turon
• Comparing different ways to approach transactions within the social Director Online Strategy & Business Development
commerce environment with potential consumers Sears Holdings
• Recognizing the differences and connections between social commerce
and e-commerce infrastructure 5:45 Closing Remarks of the Chair
Rachel Weiss
Assistant Vice President, Digital Strategy & Interactive Marketing 6:00 End of Day Two
L'oreal
More Registration Details, Click Here!
LET US BRING THE TRAINING TO YOU!
marcus evans In-House Training – Tailored solutions to meet your company's specific needs
Exceptional Trainers: Annual global course portfolio over 3000 events a year guarantees
access to the world's best trainers.
Custom designed: Your team provides input into content and delivery through survey
and consultation with trainers to match your unique training needs.
Confidentiality: Your team may talk openly about their experiences and organizational needs
in a secure and confidential environment.
Cost-effective: Maximize your budget by cutting out travel and lodging expenses while also
maximizing employee productivity and saving time.
MARKETING INFO
Any Training, Anytime, Anywhere
For more information regarding sponsorship, speaking or attending this conference please
For full information on open enrollment and in-house training go to www.marcusevanspt-us.com contact, Michele Westergaard, michelew@marcusevansch.com or call 1 312 540 3000
or contact Anthony Knox at anthonyk@marcusevansch.com. ext 6625.

4. Day Two | Thursday, July 28, 2011
8:30 Registration and Morning Coffee 1:30
Monitoring "Time Management" in Social Commerce to Maximize
8:55 Chairman's Opening Remarks Customer Engagement
• Monitoring how much time is devoted to social media and social commerce
COMPARING THE BRAND’S VALUE AND CHALLENGES • Structuring the company operationally to engage in more immediate
OF SOCIAL COMMERCE social channels
• Learning how to respond to negative feedback in a timely manner
• Getting real-time feedback from consumers to meet their needs
9:00
Jill Hunley
Creating Value Within Brands in Social Commerce to Drive
Director, Marketing Strategy & Planning, and Social Media
Customers and Followers in Building a Community
Ebay
• Discussing how organizations are handling this in different ways
• Converting social commerce as the main consumer destination
2:15
• Prioritizing social shopping and purchase sharing
Privacy vs. Security: Striving for a New Protective Measure
• Creating a strategy and platform to go with social commerce
to Regulate Behavior and Overcome Regulatory Impact
Lise Brende
• Creating awareness and instant moderation to prevent public exposure
Director Marketing Analytics and Research
• Incorporating confidentiality using social media to avoid leaked information
Microsoft
• Analyzing online security risks and responding to them in a timely
and appropriate manner
9:45
• Differentiating between privacy and security to maintain safe and secure
Defining and Understanding the Differences and Connection
digital interactions
Between Social Commerce and E-commerce
Jamie Punishill
• Incorporating e-commerce with social commerce elements to avoid
Global Head Wealth Online
risking established revenue
Thomson Reuters
• Encouraging interaction with consumers on a different level
in social commerce
3:00 Afternoon Tea and Networking Break
• Ability to implement e-commerce transactions
• Leveraging social commerce cross-selling to enhance e-commerce activity
Jennifer Kasper INCREASING TRANSACTION VALUES AND MAXIMIZING
GVP, Digital Media & Multi-Cultural Marketing OPPORTUNITIES THROUGH SOCIAL COMMERCE
Macy's
3:30
10:30 Morning Coffee and Networking Break Improving Existing Service Processes while Integrating Social
Principles and Collaboration: Social CRM
11:00 Panel Session • Understanding the evolution and execution of social CRM
Inspiring Customer Loyalty Through Social Channels to value conversations
• Knowing your brand and making it connectable for your followers • Identifying the importance of social media monitoring tools for social
• Keeping customers top-of-mind with your campaigns CRM development
• Managing risk in an ever-changing social landscape • Implementing social CRM techniques to show the value of sales
• Inspiring conversation to get customers talking to your brand and most and marketing
importantly others in their social circles Adam Kmiec
• Measuring your efforts, the reach it creates and how your customers Director, Social Media
react to your actions Walgreens
Michelle Thomas
Brand Marketing Manager 4:15
Zappos.com Identifying and Implementing the Right Social Channels to Enable
Social Marketing and Service Models
Graham Kahr • Understanding the best tools and the best ways to use social channels
Social Engagement Scientist to gain greater insights into customer needs and behaviors
Zappos Development, Inc. • Managing trust models and integrating social and established
business processes
11:45 • Creating a holistic marketing approach through social media channels
Engaging Social Media Beyond Marketing and Public Relations • Demonstrating correlation between customer experience and loyalty
for Better Brand Awareness Rajiv Narang
• Integrating customer service and product development operations into Director, Social Media & Marketing Optimization
a broader social media strategy Dell
• Incorporating social media campaigns or presence within other divisions
between marketing and PR 5:00 Closing Remarks of the Chair
• Merging social commerce priorities between divisions for better
resource allocation 5:15 End of Conference
Laura Hernandez
Executive Director, Diversity Marketing
AT&T
12:30 Networking Luncheon

5. MEDIA PARTNERS
Established in San Francisco in 1938, the Northern California chapter of the Business Marketing Association
(Norcal BMA) is the leading business to business marketing organization in the San Francisco Bay Area and Silicon
Valley. Norcal BMA offers a robust set of programs to members and the marketing community at large, including
a series of regular roundtables on various marketing topics, as well as monthly educational and social events, net-
working, resources and B2B job listings.
Brandchannel is dedicated to providing the world's leading online exchange about branding. Provoking the dialogue
on brands, its free resources include original articles, industry expert white papers and global listings of jobs, agen-
cies, and conferences for branding professionals. Join a community of practitioners, thought leaders, and brand
enthusiasts from over 120 countries and visit www.brandchannel.com to expand your view.
brandchannel. always branding. always on.
ReadWriteWeb is one of the most popular technology blogs in the world, known for offering insightful analysis
about each day's Web technology news and trends. Ranked as one of the world's top 20 blogs by Technorati, it is
syndicated daily by The New York Times
Social Media Club hosts conversations that explore key issues facing our society as technologies transform the way we connect,
communicate, collaborate and relate to each other. We are focused on expanding media literacy, sharing lessons learned, promoting ethical
behavior and advancing industry standards.
Social Media Examiner is a free online magazine designed to help businesses discover how to best use social media tools like
Facebook, Twitter and LinkedIn to find leads, increase sales and generate more brand awareness. Technorati and AdAge ranked
us as one of the world’s Top 100 business blogs. Our more than 75,000 email subscribers look forward to our daily
original content.
Introduced in 2002, topseos is an independent authority on vendors who supply internet marketing products and services
ranging from the best search engine optimization companies to the best pay per click management tools. We connect
thousands of businesses looking for internet marketing services with those who provide it.
Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews
with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry.
Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.
SocialNetworkingWatch.com has no ads, no fluff, just raw news, interviews, official rankings and commentary relevant to the
social networking industry. SNW is lead by Mark Brooks, who is an authority on the business of internet dating and social net-
working and has advised the CEO's of Friendster, Friendfinder and PlentyofFish amongst others.
The Paypers (www.thepaypers.com) is the leading independent source of news and analysis for professionals in the global
payments industry. Our products are created by payment professionals and cover all significant developments in financial
transactions, with a special focus on online payments, online banking, mobile payments, e-invoicing, e-identity and SEPA.
The Paypers targets a very specific readership: the global payments professional. Payments professionals including analysts, CEOs, CFOs, treasurers, business
managers, consultants, product managers, business development managers, sales and marketing professionals in over 120 countries already stay up to speed
by reading news and analysis by The Paypers.
For more information contact us at info@thepaypers.com.
The PSP Buyer’s Guide 2010 - 2011 Update is an up-to-date source for online PSP-related information at global level and includes over 260
online PSPs. It was designed to serve as a complete information gateway on online PSPs and function as a one-stop-shop for a wealth
of information concerning PSPs.
Social Media Today publishes editorially independent blogging sites dedicated to various aspects of business and public
policy, including green energy, urban planning, healthcare policy, social marketing, data analytics and more. We recruit
the world's best bloggers and provide them with independent "playgrounds" where they can feature their posts, comment
and rate posts, and connect with each other.
PRODUCER INFO
I would like to thank everyone who has assisted with the research and organization of the event, particularly the speakers for their support and commitment.
Nurul Ishak, nuruli@marcusevansch.com.