The document discusses three organizations that organize runs to raise awareness and funds for cancer and diabetes: Pinkathon, Run for Cancer, and Cellmates on the Run. It provides details on when each was founded, their missions, and statistics on their social media presence. A social media analysis found that Pinkathon typically replies to posts within an hour, while the other two organizations may take a day or two. Pinkathon also posts more frequently than the competitors. The learning outcomes recommend ways the competitor organizations could improve their social media strategies.
3. • It was established in 2012
• The founders of Pinkathon are Milind Soman and Reema Sanghavi
• Is an initiative of the United Sisters Foundation and organised by Maximus Mice and Media Solutions Pvt
Ltd.
4.
5. RUN FOR CANCER
• Care India Medical Society (CIMS) is a Public Charitable Trust registered in
February 1993.
• Services to the needy and poor cancer patient
• projects which have evolved over the years namely, ‘Satseva’ (Home Care for
advanced stage patients)
6.
7. CELLMATES ON THE RUN
• Cellmates on the Run is a running team that brings individuals together to achieve a
common goal: cure diabetes
• To date cellmates on the run have raised over $1 million to fund life-changing diabetes
research.
14. SOCIAL MEDIA ANALYSIS
Pinkathon typically replies in an hour
Other two brands reply in a day or two
The frequency of posts two competitor brands depends on their events
Pinkathon posts about two to three times a day
All three competitors post mostly event pictures and registration links
15. Learning outcomes
THE COMPETITOR BRANDS CAN POST MORE REGULARLY
THE COMPETITOR BRANDS MUST CHOOSE A COLOUR THEME TO MAKE THEIR
PAGES LOOK MORE ATTRACTIVE
PINKATHON ORGANISES MARATHONS MORE FREQUENTY THAN ITS TWO
COMPETITORS
