1. PROF.M.V.RAMA PRASAD CURRICULUM VITAE
1 a. Name : Prof. M.V. RAMA PRASAD
b. Present Designation : PROFESSOR
c. Date of Birth & Age : 31-08-1966 - 49 Years
d. Address for Communication : Director, Bengaluru School of Management
Studies, GITAM University,
DoddaballapurTaluk, Karnataka-562 163.
e. Phone No (Karnataka) : 08971199903, 09632827237
(A.P.) : 09885482703
E- Mail : director_bsms@gitam.edu
Personal mvrprasad9@rediffmail.com, mvrprasad9@gmail.com
2. QUALIFICATIONS PROFILE
Sl.No. Degree Year University Class Percentage
1.
B.Tech
(Mechanical)
1986
Nagarjuna
University
Ist 64
2. MBA (Marketing) 1988
Andhra
University
Ist
61
3.
Ph.D
(Consumer
Preferences in
Dairy Industry)
2003 Berhampur
University
Accepted
publication
for
in original
AWARDS& FELLOWSHIPS:
1. UNIVERSITY GRANTS COMMISSION (UGC), NEW DELHI CONFERRED NATIONAL
RESEARCH AWARD IN MANAGEMENT IN MARCH 2004.
2. CII-INDUSTRIAL FELLOWSHIP BY CII-SOUTHERN REGION, CHENNAI in JANUARY 2004
3. Received IMPACT Outstanding B-Schools in Marketing Award as a head of Marketing and on
behalf of GITAM Institute of Management, GITAM University.
4. GITAM University Conferred Best Library User Award on the 12th
August 2009
5. GITAM University Conferred Best Teacher Award on the 29th
Foundation Day 14th
August 2009.

2. 6. GITAM University Conferred Best Researcher Award on the 2nd
Convocation Day 20th
August
2011.
EMPLOYMENT PROFILE
Date of Appointment in GIM : 21-02-1990
Experience : 26Years
Subsequent Promotions : 1. Lecturer w.e.f. 21-02-1990
2. Asst. Professor (Sr. Scale) w.e.f. 1-3-1998.
3. Asst. Professor (Sel.Grade) w.e.f. 1-12-2002
4. Associate Professor w.e.f. 21-8-2003
5. Professor w.e.f.5-10-2006
6.Director w.e.f. 23.9.2012
Area of Specialization : Marketing
Subjects teaching : Marketing Management,
Business Environment, Sales and Distribution
Management and Advertising.
4. RESEARCH PROFILE:
Books Published : 1. Consumer Preferences in Dairy Industry in 2010 by excel Publishers
RESEARCH GUIDANCE
a). Successfully guided and awarded one Ph.D, two M.Phil Degrees to the scholars of GITAM
University and Madurai Kamaraj University in the area of management.
b). Presently guiding Five Ph.D candidates in the area of Retail Marketing, online marketing and
Insurance Marketing.etc., in GITAM Institute of management, GITAM University.
c) Successfully guided more than 200 project reports of MBA students in the area of Marketing,
Human Resources Management, Finance, Banking and Insurance Marketing in GITAM Institute of
management, GITAM University.
d). Executive Editor – GITAM Journal of Management a Reputed Quarterly management journal
from GITAM Institute of management.
4. COMPLETED RESEARCH PROJECTS: 7 (Seven)
1. Completed a consumer and agent survey-based project on “Brand preferences in Milk Industry,
Visakhapatnam” for Heritage foods pvt. Ltd in the year 1997.
2. Conducted a survey on “Passenger amenities in Railways” and published in Indian Journal of
Marketing, New Delhi in November 2002 issue.
3. Completed a UGC sponsored “UGC project on consumer preferences in Dairy Industry” A study
on customer and dealer preferences of milk products with special reference to Visakhapatnam
district worth of Rs32, 000.
4. Completed Industrial consultancy based project on “VENDOR PERCEPTION SURVEY FOR
NTPC-SIMHADRI-VISAKHAPATNAM worth of Rs 1 lakh.

3. 5. Industrial Consultancy based project on “CUSTOMER, VENDOR, AND SOCIETY
PERCEPTION SURVEY FOR NTPC-Unchahar worth of 3 lakhs.
6. Industrial Consultancy based project on “CUSTOMER, VENDOR, EMPLOYEE AND SOCIETY
PERCEPTION SURVEY FOR NTPC-Singrauli worth of 3.1 lakhs.
7. Completed a “UGC Research Award project on Consumer Preferences in Dairy Industry”.
A Study on Customer and Dealer Preferences of Milk Products with special reference to Andhra
Pradesh worth of Rs11 lakhs.
5. ON GOING PROJECTS:
1. Working on GITAM University “Research project on Marketing of Agricultural Products A Case
study of Andhra Pradesh”.
6A. SEMINARS ATTENDED: 18 (Eighteen)
1. Presented a paper on “Problems and Prospects SSI” at UGC – SAP national seminar organized
by the Department of Commerce and Management Studies, Andhra University, Visakhapatnam, Sept
2005.
2. Presented a paper on “Education Sector: Challenges Ahead” at UGC, National Seminar on
“Indian Service Economy” organized by the School of Business Management, Sri Venkateswara
University, Tirupathi, March 2008.
3. Attended an International seminar on WTO and Its impact on Indian Industry organized by
AIMA and Andhra University, at Visakhapatnam Steel Plant 15th and 16th
August 2001.
4. Presented a paper on “Role of District Industries Centre in Development of SSI” at UGC – SAP
national seminar organized by the Department of Commerce and Management Studies, Andhra
University, Visakhapatnam, 17th February 2003
5. Attended a UGC Sponsored national seminar on Telecom Sector Reforms conducted by Institute
of Public Enterprises, Andhra University, Visakhapatnam.
6. Attended a National Seminar on Agri Export Processing Zones conducted by GITAM Institute of
Foreign Trade on july2004.
8. Presented a paper on “Consumerism in India” at UGC national seminar organized by the
Department of Commerce and Management Studies, Andhra University, Visakhapatnam, 17th
October 2004.
9. Attended an International Seminar on “Innovation the Lever for Value Creation” Conducted by
Indian Institute of Management, Bangalore, 25th
to 27th
December04
10. Presented paper on Consumer Preferences in Dairy Industry an International Conference
“Marketing paradigms for emerging economies” conducted by Indian Institute of Management,
Ahmadabad on 12th
and 13th
Jan 05.

4. 11. Presented paper on “Growth Oriented Entrepreneurship in Developing Countries” published in
International Conference Proceeding of SRM Management Digest-Global Entrepreneurship by
SRM School of Management, Vol 6, Special Issue of December 2007 .
12. Presented paper on How Brands Create Shareholder Value? in WIM – National Seminar
Publication on “BRANDING and BRAND METRICS” held on 23rd
Feb., 2008
13. Presented paper on “Managing Global Competitiveness Role of Indian Corporates" published in
International Conference on Global Competition and competitiveness of Indian Corporates
conducted on 29th
to 31st
May 2008 at Indian Institute of Management (IIM) -Lucknow.
14. Presented paper on “Cause Branding and Its Impact on Corporate Image" published in
proceedings of International Conference on Role of Brand in Value Creation conducted on 17th
to
19th
November 2008 at Institute of Management and Technology (IMT)-Ghagiabad.
15. Presented paper on “A STUDY ON “SWOT ANALYSIS” OF DISTRIBUTION NETWORKS OF
“FMCG” COMPANIES was published in “3rd
International Conference on Marketing
Paradigms for Emerging Economies conducted by Indian Institute of Management –
Ahmadabad from 7th
to 9th
January 2009.
16. Presented paper on “Marketing in Global Economic Turbulences-Role of B-Schools in Grooming
Management Graduates ”was published in “2rd
International Conference on Global Economic
Turbulences” conducted by GITAM Institute of Management GITAM University,
Visakhapatnam from 12th
to 14th
July 2009.
17. Presented paper on”Management of Demand in Agri-Food Supply Chains a Framework for
Improvement” Accepted for International Conference on Global Competition and competitiveness of
Indian Corporates conducted on 29th
to 31st
May 2008 at Indian Institute of Management (IIM)
-Lucknow.
18. Participated a Workshop on “Building Competitiveness in Higher Education: The TQM Way”
conducted on 1st
July 2011 at Visakhapatnam by Confederation of Indian Industry (CII) and CII
institute of Quality –Bengaluru.
6B. SEMINARS, WORKSHOPS AND FDPS CONDUCTED: 8 (Eight)
1 Conducted National workshop on Perception Surveys at National Thermal Power Corporation –
Simhadri on July, 2003.
2. Conducted a National Workshop on Perception Surveys for Industrial executives at NTPC-
KORBA, Chattisgarh on 25th
August 2007
3. Conducted a Management Development Programme on Logistics and Supply Chain
Management for Industrial executives at GIM, GITAM University on 9th
&10th
August 2007

5. 4. Conducted a Management Development Programme on Business Games for Industrial Executives
at GIM, GITAM University on 9th
&10th
August 2007.
5. Conducted a Management Development Programme on Sales Management for Industrial
Executives at GIM, GITAM University on 15th
&16th
April 2007.
6. Conducted a Management Development Programme on Business Games for Industrial Executives
at GIM, GITAM University on 21st
& 22nd
November 2008.
7. Conducted a Management Development Programme on Business Games for Industrial Executives
at GIM, GITAM University on 9th
&10th
August 2007.
8. Conducted Conference Convener for International Conference on “Global Economic Turbulences
conducted by GIM, GITAM University from July 12th
to 14th
2009 as joint convener.
7. ORIENTATION& REFRESHER PROGRAMMES ATTENDED: 6 (Six)
1. Attended 4 week UGC sponsored Orientation Programme organized by Academic Staff College,
Andhra University,1996
2. Attended 3 week AICTE sponsored Induction Training Programme organized by Department of
Commerce and Management Studies, Andhra University, 1996.
3. Attended 3 week UGC sponsored Refresher Course on “Foreign Trade Policies and Practices”
organized by Academic Staff College of Andhra University, during 20th
May, 9th
June 2002.
4. Attended 3-week UGC sponsored Refresher course in “Management” conducted by Academic Staff
College, Sri Venkateswara University, Tirupati from 2nd
September to 21st
September 2002.
5. Attended a Faculty Development Programme conducted by ICFAI, Hyderabad from 12th to 14 th
May, 2003.
6. Attended a Faculty Development Programme conducted by GIM,GITAM UNIVERSITY from
15th
to 16th
September, 2008
8. RESOURSE PERSON FOR MDP&EDP TRAINING PROGRAMMES: 10
1. Resource person for NTPC Simhadri executive training Programme conducted by college of
management studies, Visakhapatnam in January 2004
2. Resource person for NTPC Simhadri Junior engineers training Programme conducted by
college of management studies, Visakhapatnam in October 2003
3. Resource person for Naval Dock Yard Supervisory training Programme conducted by college of
management studies, Visakhapatnam in September 2003.
4. Resource person for IGNOU- Naval Educational Programme , Visakhapatnam from 2000 to 2003

6. 5. Acted as a resource person for Entrepreneurship Development programme conducted by College
of Engineering, GITAM. Visakhapatnam on 31-1-2005 to 2-2-2005.
7. Acted as MDP Co-Ordinator for NTPC Korba executive training Programme conducted at NTPC-
Korba, Chatisgargh on 18th
July 2006.
8. Resource person for Andhra Bank Officers training Programme conducted by Andhra Bank
Training Centre, Visakhapatnam in January 2008
9. Resource person for Postal Department Officers training Programme conducted by GIM, GITAM
University, Visakhapatnam in September 2008.
10. Resource person for Andhra Bank Officers training Programme conducted by Andhra Bank
Training Centre, Visakhapatnam in June 2009
8. PAPERS PUBLISHED: TOTAL NO OF PAPERS PUBLISHED-----71 (Seventy one)
1. A paper tilted “Materials Management in the Context of Cost Control and Reduction” published
in Management Accountant, Vol. 27, 06, June 2002, a reputed journal from ICWAI, Kolkata
2. A paper titled “Case Method in Management Education” published in reputed journal,
“University News”, published by Association of Indian Universities New Delhi, September 2002
issue.
3. An article titled “Indian Education Sector Challenges Ahead” published in reputed and AICTE
Sponsored journal, “The Indian Journal of Technical Education”, New Delhi, November 2002
issue.
4. A research-based paper titled “A Study on Passenger Amenities in Railways” published in reputed
journal, Indian Journal of Marketing, New Delhi, volume XXXII, number 11 November 2002
issue.
5. A paper titled “Role of Advertising in Industrial Marketing” published in “Strategy” the journal
for management development vol VI December 2002 published by Department of Business
management, Berhampur University, Berhampur.
6. An article titled “Marketing Strategies for Indian Banks” published in special banking issue in
reputed journal, “Indian Economic Panorama”, New Delhi, in January 2003 issue.
7. A paper titled “Boom in Cement Industry” published in “Facts For You” by a reputed and an
ISO9OO2 Company, in vol 23, no 4, January 2003 issue.
8. A paper titled “Sea Food needs Value Addition” published in “Facts For You” by a reputed and an
ISO9OO2 Company, in vol 23, no 5, February 2003 issue.
9. A paper titled “Quality Imperative for Dairy Industry” published in “Facts For You” by a reputed
and an ISO9OO2 Company, in vol 23,no 6, March 2003 issue.
10. A paper titled “Textiles: Bright Future Ahead” published in “Facts For You” by a reputed and an
ISO9OO2 Company, in vol 23,no 7, April 2003 issue.

7. 11. A paper titled “Steel industry: Restructuring is Imperative” published in “Facts For You” by a
reputed and an ISO9OO2 Company, in vol 23,no 8, May 2003 issue.
12. A paper titled “TEA: Slowdown in Exports” published in “Facts For You” by a reputed and an
ISO9OO2 Company, in vol 23, no 10, July 2003 issue.
13. An article on “W.T.O. and its Implications on Indian SSI” published in “Indian Economic
Panorama” Vol 13, no.2, July 2003 issue.
14. A paper on “CAR Industry” published in “Facts For You” Vol 23, no12, September 2003 issue.
15. An article on “E-Commerce the future of business” published in “Indian Economic
Panorama”vol 13, no.4, January 2004 issue.
16. An article on “Indian Banking &Financial Sector after WTO” published in Special issue 2004 of
“Indian Economic Panorama” January 2004.
17. A paper titled “Indian Sugar Industry” published in “Facts For You” by a reputed and an
ISO9OO2 Company, in vol 24, no 4, January 2004 issue.
18. An article on “Passenger Cars: Surplus production will lead to higher exports-Part -I” published
in “Motor India” a English Magazine of the automobile industry & trade vol 48no.6, January 2004
issue.
19. An article on “Passenger Cars: Surplus production will lead to higher exports-Part-I published in
“Motor India” a Hindi Magazine of the automobile industry vol 5no.7, January 2004 issue.
20. An article on “Passenger Cars :Surplus production will lead to higher exports-Part -II” published
in “Motor India” a English Magazine of the automobile industry & trade vol 48 no.7, February
2004 issue.
21. An article on “Passenger Cars: Surplus production will lead to higher exports-Part-II” published
in “Motor India” a Hindi Magazine of the automobile industry vol 5no.8, February 2004 issue.
22. A paper tilted “Trends in Marketing Cost Analysis” published in Management Accountant, Vol.
29, 02, February 2004, a reputed journal from ICWAI, Kolkata.
23. A paper titled “Role of Marketing Audit in a Competitive Business”published in Pratibimba,
Vol.4, Issue 1, January-June 2004 by Institute of Management & Information Science, Bhubaneswar.
24. Ph.D Abstract titled “Consumer Preferences in Dairy Industry”published in Gitam Journal of
Management, Vol.2, Issue 2 July-December 2004 by College of Management Studies, GITAM,
Visakhapatnam.
25. A paper titled “Micro Finance : Issues and Recommendations” published in “Strategy” the journal
for management development vol VIII December 2004 published by Department of Business
management, Berhampur University, Berhampur.
26. An article on “Indian Banking &Financial Sector after WTO” published in Special issue of
“Indian Economic Panorama” January 2005.

8. 27. A paper titled “Consumer Preferences in Dairy Industry” published in proceedings of International
Conference on Marketing Paradigms for Emerging Economies conducted by Indian Institute of
Management, Ahmadabad on 12th
and 13th
January 2005.
28. A paper titled “Milking the Milk” published & highlighted on Cover page of “Facts For You”
journal by a reputed and an ISO9OO2 Company, in vol 25, no 5, February 2005.
29. A paper titled “Why Specialty Paper is still being imported part-1” published in “Facts For You”
journal by a reputed and an ISO9OO2 Company, in vol 25, no 7, April 2005.
30. A paper titled “Why Specialty Paper is still being imported part-2” published in “Facts For You”
journal by a reputed and an ISO9OO2 Company, in vol 25, no 8, May 2005.
31. An article on “Indian Banking Industry and Non Performing Assets” published in Special issue of
“Indian Economic Panorama” January 2007.
32. A research Paper titled “Role Clarity among Executives” published in “Indian Journal
Commerce”, published by School of Business Management, Indira Gandhi National Open
University, (IGNOU), New Delhi, in Vol 58.no 2,April-June 2005 issue.
33. A paper titled “Role of Operations Research in selection of advertising Media Models.”
published in “Strategy” the journal for management development vol VIII December 2005
published by Department of Business management, Berhampur University, Berhampur.
34. An abstract of paper on “Marketing Strategies for Banking Services” published in “Indian
Journal Commerce”, published by School of Business Management, Indira Gandhi National Open
University,(IGNOU),New Delhi, in Vol 2 Issue.no2,Sept-Dec 2006 issue.
35. A research Paper titled “Consumer Preferences in Dairy Industry” published in “ Journal of
Marketing and Communication”, published by NIILM Business Management School, New Delhi,
in Vol 58.no 2,April-June 2006 issue.
36. Research paper on “Consumer Behavior in The New Global Order “was selected for an
International Conference on “Marketing in the New Global Order” to be conducted by Indian
Institute of Management –Indore from 18th
to 20th
December 2006.
37. An article on “Human Resource Development in Sector Units” published in Special issue of
“Indian Economic Panorama” January 2007.
38. An article on “Management Education in a Changing Business Environment” published in The
Observer of Management Education, Vol 2, Issue 4, April 2007 issue.
39. A paper titled “Changing Face of Companies and Role of Internal Marketing” published in
Journal of Contemporary Research in Management vol I No 1 & 2 January- June 2007 Issue
published by PSG School of Management, Coimbatore.
40. An article on “Role of Internal Marketing in a Competitive Environment” published in Global
Management Review by Sona School of Management, Vol 1, Issue3, August 2007 issue.

9. 41. A paper on “Turnaround Strategies for Human Resources Management” published in “Indian
Journal of Training and Development”, published by Indian Society for Training and
Development, New Delhi, in Vol XXXVII Issue.No3, July-Sept2007 issue.
42. An article on “Growth Oriented Entrepreneurship in Developing Countries” published in
International Conference Proceeding of SRM Management Digest-Global Entrepreneurship by
SRM School of Management, Vol 6, Special Issue of December 2007 .
43. An article published on How Brands Create Shareholder Value? In WIM Journal of
Management published by Warangal Institute of Management held on Vol1, NO1, June 2009
issue
44. A paper on “Managing Global Competitiveness Role Of Indian Corporates" published in
International Conference on Global Competition and competitiveness of Indian Corporates in the
proceedings, conducted on 29th
to 31st
May 2008 at Indian Institute of Management( IIM) -Lucknow.
45. A paper on "Marketing Strategies for Banking Industry" published in National Conference on
Banking in the proceedings, conducted by Saintgits Institute of Management–Kottayam, Kerala from
8th
to 9th September 2008.
46. A paper on “Cause Branding and Its Impact on Corporate Image" published in proceedings of
International Conference Publication on Role of Brand in Value Creation conducted on 17th
to 19th
November 2008 at Institute of Management and Technology(IMT) -Ghagiabad.
47. A research paper on “A STUDY ON “SWOT ANALYSIS” OF DISTRIBUTION NETWORKS
OF “FMCG” COMPANIES was published in “3rd
International Conference on Marketing
Paradigms for Emerging Economies conducted by Indian Institute of Management –
Ahmadabad from 7th
to 9th
January 2009.
48. A paper titled “Indian Retail Industry-An Analysis” published in “Strategy” the journal for
management development vol VI December 2002 published by Department of Business management,
Berhampur University, Berhampur.
49. A paper on “Marketing in Global Economic Turbulences-Role of B-Schools in Grooming
Management Graduates” was published in “2rd
International Conference on Global Economic
Turbulences” conducted by GITAM Institute of Management GITAM University, Visakhapatnam
From 12th
to 14th
July 2009.
50. A research paper on “Turnaround Strategies for Successful Marketing” was published in “5th
International Conference on Global Arena-Challenge of the 'Morrow” conducted by NIILM
Centre for Management Studies, New Delhi from 9th
to 11th
May 2009.
51. A paper on “Management of Demand in Agri-Food Supply Chains: A Framework for
Improvement’ in the International Conference held on “Managing Agri - Food Supply Chain”during
April 9-11, 2010 at IIM Lucknow at Indian Institue of Management (IIM)-L

10. 52. A paper on "Globalization and Economic Asymmetries-The Labour Factor published in Vignana
Jyothi Journal of Management Vol1, Issue 2 Jan-June 2010 published by Vignana Jyothi Journal of
Management
53. A paper on “Enhancing Sales Force Productivity” published in “ELK Journal of Marketing and
Retail Management” in Volume 2 no 1, December 2010 issue.
54. An article on “Corporate Governance in India” published in Special issue of “Indian Economic
Panorama” January 2011
55. A paper on “Marketing in Global Economic Turbulences-Role of B-Schools in Grooming
Management Graduates” is published in “Indian Journal of Marketing, Volume 41, no 8 of August
2011 issue.
56. A paper on “Cause Branding and its Impact on Corporate Image” is published in “Journal of
Marketing and Communication, Volume 7, no.1 of May-August 2011 issue.
57. An article on “Managing in Globalised Economy: Role of B-Schools in Grooming Management
Students” published in Special issue on Reforms and Innovations in Higher Education by
“University News” December 12-18, 2011.
58. Published a research based paper on “Celebrity endorsements vis-à-vis brand equity of high
fashion products: a cross-cultural perspective“ in International journal Innovative Marketing,
Volume 7, Issue 4, 2011 a Journal of American Marketing Association.
59. Published a paper on” Opportunities in the Indian Retail Industry-An Analysis” in the book on
Emerging Trends in Indian Retailing Industry.
60. Published a research based paper on “Insuring the Uninsured-The Post Office Way“ in PES
Business Review, Volume 6, Issue 2, June 2011 from a Journal of PES Institute of Management,
Bangalore.
61. Published a research based paper on “Constructing Zone of Tolerance of Postal Life Insurance
Service Level- A Case Study of North Andhra Pradesh“ in Gavesana Journal of Management,
Volume 3, Issue 2, July-December 2011 from a Journal of Vignana Jyothi Institute of
Management, Hyderabad.
62. An article on “Corporate Social Responsibility-Role of Business” published in Special issue of
“Indian Economic Panorama” January 2012.
63. A research paper on “Factor Analysis of Life Insurance Service Quality of Post office-an
Application of Servqual Tool” in the referred journal of GITAM Journal Management, April-June
2012 issue.
64. A research paper on “Customers Expectation in Logistics and Communication Industry-A
Research study in Andhra Pradesh, Karnataka and West Bengal” in the referred journal “PES
Business Review” A scholarly, Peer reviewed Journal of Management, Vol 7,Issue 2 of June 2012
issue.

11. 65. An article on “Human Resource Development (HRD) in Public Sector Units (PSU)” published in
“Indian Economic Panorama” A Quarterly Journal of Agriculture, industry, Trade and Commerce
in Vol 22, No 3 of October 2012 issue.
66. A paper on “Financial Inclusion through Post Offices: A Case Study of North Andhra Pradesh
Tribal Areas” in the National seminar proceedings of Financial Inclusion in India conducted of
GITAM Institute of Management, published by Excel Books.
67. An article on “Financial Inclusion” published in “Indian Economic Panorama” A Quarterly Journal
of Agriculture, industry, Trade and Commerce in Vol 22, No 3 of October 2012 issue.
68. A research paper on “Customers Satisfaction in Communication Industry-A Research study” in
the referred journal “PES Business Review” A scholarly, Peer reviewed Journal of Management,
Vol 8, Issue 6 of June 2013 issue.
69. Published a paper on” Opportunities in the Indian Retail Industry-An Analysis” in the in the
National seminar proceedings of on Emerging Trends in Indian Retailing Industry conducted of
GITAM Institute of Management, published by Excel Books.
70. A paper on “Integrating CSR and its Sustainability into Management Education: The GITAM-
SIFE Model” in the International seminar proceedings of Implementing Corporate Social
Responsibility: An Indian Perspective conducted of TATA Institute of Social Sciences and XIME,
published by Springer India 2014.
71. A paper on “Financial Inclusion and the Role of Micro Finance and Kisan Credit Scheme in the
Development of Rural India: A descriptive Study" in the Book “Contemporary Researches in
Commerce and Management” published Research India Publications 2014.
ASSOCIATION WITH PROFESSIONAL ORGANIZATIONS:
1. Life Member Indian Society for Training and Development (ISTD)
2. Member Visakhapatnam Management Association (VMA)
3. Member Visakhapatnam Public Library (VPL)
4. Member All India Management Association (AIMA)
5. Member City Voluntary Technical Corps (CVTC) of Greater Visakhapatnam Municipal Corporation
under Jawaharlal Nehru National Urban Renewal Mission (JNNURM)
6. Member Bangalore Management Association (BMA)
11. Member Federation of Karnataka Chamber of Commerce and Industry (FKCCI)
*****