1. Grooming Category Project in KARUSEL

4. Men shop focused HE SHE Espresso-Pause Time: 12 min. Time: 199 min. SHOPPING MALL Preferred shop

7. Based on clear Shopper Insights.... Ideal Shelf Principles

8. Shaving Products “core segment” for daily Men routine and clearly identify the area: All 3 steps of shave blocked together (drive cross purchasing) Ideal Men’s Care Layout Based on European Merchandising Study 2002; Virtual shopping simulation tool Confirmed and Updated with IRI Qualitative European Shopper Study 2005 Post Shave Pre Shave Blades Razors Disposables Eau de Toilette / Perfumes Deodorants Men’s Care Wash Bath Hair care

9. Optimization 50 100 120+ 130+ Check out only or locked Re-invention Horizontal Blocking Current Vertical Blocking Sales Index From defensive merchandising To shopper based design Modern Trade Main Shelf in line with Shopper Based Design Pre Post Shave Systems Disposables Pre Post Shave Total B&R

11. Leanings from P&G On-Shelf Availability experience

12. Shrinkage Examples Internal Theft Internal Theft Inter-Company Fraud Process Failure External Theft  Deliberate Under/Over Delivery  Invoice Errors  Quality and Weight of Items  Inventory Errors  Promotion Errors  Pricing Errors  Stock Going Out of Date  Damage to Stock  Product Delivery/Scanning Errors  Theft of Stock and Cash  ‘ Grazing’  Collusion  Shoplifting  Till Snatches  Returning Stolen Goods  Burglary  ‘ Grazing’ Inter-Company Fraud Process Failure External Theft  Deliberate Under/Over Delivery  Invoice Errors  Quality and Weight of Items  Inventory Errors  Promotion Errors  Pricing Errors  Stock Going Out of Date  Damage to Stock  Product Delivery/Scanning Errors  Theft of Stock and Cash  ‘ Grazing’  Collusion  Shoplifting  Till Snatches  Returning Stolen Goods  Burglary  ‘ Grazing’

13. Understanding Shrinkage Process failures Inter- company fraud Internal theft External theft Shrinkage % % % %

22. Shave category creation in Karusel Before

23. After