1. Wednesday 2d of June 2010
Global Data Synchronization
Eva ALCAIDE,
B2B Manager, AUCHAN International (Group),
Co-chair of the GS1 France Steering Committee for GDS Roll-
out
© ECR France 2009
четверг, 10 июня 2010 г.

2. Best Practice Sharing
to Roll-out GDS
 Just to remind you the main
concepts of GDS
 A steering Committee to roll-out
GDS
 No GDS without Data Quality
© ECR France 2009
четверг, 10 июня 2010 г.

3. Just to remind you the main
concepts of GDS
 GDS or automatic integration of product
information in our systems
 What are the standards for Data
Synchronization ?
 A content for Business Needs and Quality
 The network: a unique point of access for all
© ECR France 2009
четверг, 10 июня 2010 г.

4. GDS or automatic integration of
product information in our systems
The product integration today
The product integration with Data Synchronization (GDS)
© ECR France 2009
четверг, 10 июня 2010 г.

5. GDS or automatic integration of
product information in our systems
The product integration today
Manufacturer
The product integration with Data Synchronization (GDS)
© ECR France 2009
четверг, 10 июня 2010 г.

6. GDS or automatic integration of
product information in our systems
The product integration today
Manufacturer
Excel, Fax, Paper, E-mail
Step ahead: Portal
The product integration with Data Synchronization (GDS)
© ECR France 2009
четверг, 10 июня 2010 г.

7. GDS or automatic integration of
product information in our systems
The product integration today
Manufacturer Retailer
Excel, Fax, Paper, E-mail
Step ahead: Portal
The product integration with Data Synchronization (GDS)
© ECR France 2009
четверг, 10 июня 2010 г.

8. GDS or automatic integration of
product information in our systems
The product integration today
Manufacturer Retailer
Excel, Fax, Paper, E-mail
Step ahead: Portal
The product integration with Data Synchronization (GDS)
Manufacturer
© ECR France 2009
четверг, 10 июня 2010 г.

9. GDS or automatic integration of
product information in our systems
The product integration today
Manufacturer Retailer
Excel, Fax, Paper, E-mail
Step ahead: Portal
The product integration with Data Synchronization (GDS)
Manufacturer
Standard, mutual solution , machine
to machine, automatic
© ECR France 2009
четверг, 10 июня 2010 г.

10. GDS or automatic integration of
product information in our systems
The product integration today
Manufacturer Retailer
Excel, Fax, Paper, E-mail
Step ahead: Portal
The product integration with Data Synchronization (GDS)
Manufacturer Retailer
Standard, mutual solution , machine
to machine, automatic
© ECR France 2009
четверг, 10 июня 2010 г.

11. What are the Standards for Data
Synchronization?
Before…
© ECR France 2009
четверг, 10 июня 2010 г.

12. What are the Standards for Data
Synchronization?
After…
Before…
© ECR France 2009
четверг, 10 июня 2010 г.

13. What are the Standards for Data
Synchronization?
After…
Before…
Build the network
(the pipe)
© ECR France 2009
четверг, 10 июня 2010 г.

14. What are the Standards for Data
Synchronization?
After…
Define the content
Before…
Build the network
(the pipe)
© ECR France 2009
четверг, 10 июня 2010 г.

15. What are the Standards for Data
Synchronization?
After…
Define the content
Before…
Build the network
(the pipe)
Integrate the
right content
© ECR France 2009
четверг, 10 июня 2010 г.

16. A content for Business Needs and
Quality
Specific Specific
Attributes by Attributes by
category relationship
Standard
Attributes
© ECR France 2009
четверг, 10 июня 2010 г.

17. A content for Business Needs and
Quality
Code & Description
Dimensions
Logistic Units
Specific Specific
Attributes by Attributes by
category relationship
Standard
Attributes
Multiple
Local
Languages
Attributes
© ECR France 2009
четверг, 10 июня 2010 г.

18. A content for Business Needs and
Quality
Code & Description
Dimensions
Logistic Units
Specific Specific
Attributes by Attributes by
category relationship
Standard
Attributes
Multiple
Local
Languages
Attributes
Validation
Rules
© ECR France 2009
четверг, 10 июня 2010 г.

19. The network: a unique point of
access for all
An international network:
Local
Catalogs
(LCP)
Belgique
© ECR France 2009
четверг, 10 июня 2010 г.

20. The network: a unique point of
access for all
Publish 1
time,
send to
all
An international network:
Local
Catalogs
(LCP)
Belgique
© ECR France 2009
четверг, 10 июня 2010 г.

21. The network: a unique point of
access for all
Publish 1
time,
send to
all
An international network:
Local
Catalogs
(LCP) Subscribe 1
Belgique
time, receive
from all
© ECR France 2009
четверг, 10 июня 2010 г.

22. A Steering Committee To
roll-out GDS
 Who is involved in GDS?
 Retailers: to start Roll-out
 Manufacturers: to achieve critical mass
 GS1 Organization: to start and achieve critical mass
 LCPs: to facilitate the roll-out
 A steering Committee with GS1 France to help roll-
out GDS
© ECR France 2009
четверг, 10 июня 2010 г.

23. Who is involved?
Manufactur
er Retailer
GDSN
GS1
Organizati
Fiche-produit
Local on
Catalog
Catalogues
du marché
Provider
(LCP)
Belgique
© ECR France 2009
четверг, 10 июня 2010 г.

24. Retailers:
to start the roll-out
 The main role of the retailers is give the impulsion to
the roll-out
 A common communication between retailers towards
SME:
– To explain to the manufacturers that we all are aligned in
terms of: attributes, unique point of entry,…
– To warrant:
• An investment as low as possible for the supplier
• The ROI for the supplier (critical mass for their customers)
 Make sure that the suppliers can choose their Provider:
keep the market open and maintain competition in the
market
© ECR France 2009
четверг, 10 июня 2010 г.

25. Manufacturers :
to achieve critical mass
 Big manufacturers are the drivers:
– They are directly connected to the GDSN
– They have resources to set up Tests, Pilots…
– Collaboration with retailers in order to understand
standards
 SME are the followers :
– Main players to achieve critical mass
– Users of solutions: simple, at low cost… (competition)
– Need ready-to-use solutions
– Need things easy to understand -> GDS, my first steps
– Need common communication from retailers to decide
investments
© ECR France 2009
четверг, 10 июня 2010 г.

26. GS1 organizations:
to start and achieve critical mass
 GS1 International:
– to define international standards
 GS1 MO (Countries):
– Existing standards: GTIN, GLN, GTIN UL
– Adapt locally International standards:
• Understand international standards & Integrate local needs
– Facilitate access to the market for providers (for example:
LCP) via Local Data Pool, certification…: PIM, ERP, MDM,
Connectors
– Help roll-out:
• Make understandable -> “GDS, my first steps”
• Communication, help / facilitate common communication
from retailers
© ECR France 2009
четверг, 10 июня 2010 г.

27. LCPs :
to facilitate the roll-out
 Not in all the countries
 Value added: close to the small suppliers in the
countries
 Often dedicated to product categories: Book (Dilicom
in France), Toys (FJP in France), Wine (VerticalWine)
 User Interface:
– Manual: Ability to key in the product information – for many
customers
– Automatic: connection to the GDSN (or not) – easy to use
– SME training
© ECR France 2009
четверг, 10 июня 2010 г.

28. A steering Committee with GS1
France to help Roll-out GDS
 8 members + GS1 France:
– 4 retailers – 4 manufacturers, active in GDS
– Including 2 co-chairs : AUCHAN & CADBURY
 Objectives:
– Marketing:
• communication, training, measure roll-out
• toward SME
– Identify the business needs
– Stabilize standards
© ECR France 2009
четверг, 10 июня 2010 г.

29. No GDS without Data Quality
 A physical inspection to evaluate Data Quality
 Results:
– Our catalogs are not completely aligned
– We have work to do
 AUCHAN Data Quality key learning
 What can we do to improve the quality of our
catalogs?
© ECR France 2009
четверг, 10 июня 2010 г.

30. A physical inspection to evaluate the
Data Quality
3 Manufacturers Retailer
(French market)
Product sheet
Quality Quality
Inspectio
n
indicators
consumer unit / case / pallet
compliance
perimeter
sample
© ECR France 2009
четверг, 10 июня 2010 г.

31. Results:
Our catalogs are not completely aligned!
Comparison between AUCHAN
Manufacturers and Gross
Dimensions GTIN Hierarchy
AUCHAN weight
Unit 28% 33% 100% NS
Supplier
Case 22% 83% 0% 100%
1
Pallet 56% 0% 0% 100%
Unit 43% 0% 100% NS
Supplier
Case 41% 12% 0% 71%
2
Pallet 49% 0% 0% 65%
Unit 77% 50% 100% NS
Supplier
3 Case 70% 60% 0% 80%
Pallet 87% 0% 0% 80%
© ECR France 2009
четверг, 10 июня 2010 г.

32. Results:
We have work to do!
Comparison between AUCHAN
Physical Inspection Gross
Dimensions GTIN Hierarchy
and AUCHAN weight
Unit 61% 0% 100% NS
Inspection
for Case 67% 50% 0% 100%
Supplier 1 Pallet 67% 50% 0% 100%
Unit 73% 0% 100% NS
Inspection
for Case 51% 47% 0% 71%
Supplier 2 Pallet 63% 53% 0% 65%
Inspection Unit 100% 0% 100% NS
for Case 83% 63% 0% 80%
Supplier 3
Pallet 100% 75% 0% 80%
© ECR France 2009
четверг, 10 июня 2010 г.

33. AUCHAN Data Quality key learning:
No DataSync without Data Quality
© ECR France 2009
четверг, 10 июня 2010 г.

34. AUCHAN Data Quality key learning:
No DataSync without Data Quality
 Lack Product information: GTIN UL, Gross Weight
© ECR France 2009
четверг, 10 июня 2010 г.

35. AUCHAN Data Quality key learning:
No DataSync without Data Quality
 Lack Product information: GTIN UL, Gross Weight
 Product Information not up-to-date between the
manufacturer and the retailer
© ECR France 2009
четверг, 10 июня 2010 г.

36. AUCHAN Data Quality key learning:
No DataSync without Data Quality
 Lack Product information: GTIN UL, Gross Weight
 Product Information not up-to-date between the
manufacturer and the retailer
 Data Quality when you create a product and up-date it
© ECR France 2009
четверг, 10 июня 2010 г.

37. AUCHAN Data Quality key learning:
No DataSync without Data Quality
 Lack Product information: GTIN UL, Gross Weight
 Product Information not up-to-date between the
manufacturer and the retailer
 Data Quality when you create a product and up-date it
 Seeing the results, is it really a good idea to implement
GDS ?
– Definitely YES !
– Because of:
• Manufacturer & Retailer Alignment -> less discrepancies
• Virtuous circle!
• Product information Up-To-Date
• All information available
© ECR France 2009
четверг, 10 июня 2010 г.

38. What can we do to improve quality of
our catalog
 GS1 France Data Quality Challenge: What can we do to
improve the DQ between Retailers and Manufacturers?
– Retailers: Carrefour, AUCHAN
– Manufacturers: L’Oréal, Sara Lee, Nestlé, Kambly
Tool Description Deliverable Y/N
 Data Quality GS1 Standard training
Training  Main rules on “1 page document”
Training + Leaflet Yes
 Case Studies  Case study
ROI  Detailed understanding of DQ AUCHAN – Yes
L’OREAL
DQ
 Process to set-up DQ in  DQ continuous
manufacturer Organization ? improvement In
Improvement  Define sample, DQ Certification, self- process progress
Process assessment tool…  DQ toolkit
DQ “code of DQ roles and responsibilities for In
Code of conduct
conduct” Retailers and Manufacturers progress
© ECR France 2009
четверг, 10 июня 2010 г.

39. Thank you for your attention
© ECR France 2009
четверг, 10 июня 2010 г.