Comparison of Airline services between Singapore Airline and Emirates. *For any help in presentation, please contact by mailing on jindalmuskan341@gmail.com.*

1. Airline
Airline
Industry
Industry
-By Group 7
Lisha[FA20057]
Jigyasa(FA20007)
Urvashi(FA20060)
Simran[FA20059]
Akanskha Singh [FA20052]
Muskan Jindal [FA20010]
Muskan Bhatia[FC20151]

2. About the industry
An airline is a company that provides air transport services for traveling passengers
and freight. Airlines use aircraft to supply these services and may form partnerships or
alliances with other airlines for codeshare agreements.
Airline Industry offers air transport services for paying customers or business
partners. These air transport services are provided for both human travellers and cargo
and are most commonly offered via jets, although some airlines also use helicopters.
The airline industry refers to companies that offer air transport services to paying
customers, whereas the aviation industry includes all aviation-related businesses.
The airline industry can be classed as just one sector of the wider aviation industry. In
addition to this sector, aviation companies would also include businesses.
The airline industry can be classed as just one sector of the wider aviation industry.

3. Types of Airlines
Airlines are often grouped into different categories and precise definitions can vary in
different parts of the world.
1. International Airlines
International airlines are a group of the largest, most high-profile, and most successful
airlines. They make billions in revenue each year and operate large passenger jets.
2. National Airlines
National airlines represent the next step down from the largest international airlines.
They will typically offer both medium-sized and large-sized jets.
3. Regional Airlines
Regional airlines are the smallest of the three main types and focus on offering services
within specific regions.

4. About

5. About
Singapore Airlines is the flag carrier airline of Singapore with its hub at Singapore Changi
Airport. The airline is notable for using the Singapore Girl as its central figure in corporate
branding.
It has been ranked as the world's best airline by Skytrax four times and topped Travel &
Leisure's best airline rankings for more than 20 years.
Singapore Airlines Group has more than 20 subsidiaries, including many airline-related
subsidiaries.
Founded 1n May 1947 by Goh Choon Phong
Headquarters-Airline House25, Airline Road,Singapore 819829
It ranks amongst the top 15 carriers worldwide in terms of revenue passenger kilometers and
is ranked tenth in the world for international passengers carried.
The airline also won the second and fourth positions as the World's Best Airlines and World's
Cleanest Airlines respectively for 2019.
SIA has worked closely with our partners in Singapore and around the world to deliver items
such as vaccines, personal protection equipment, and food supplies, and we will continue to
support such efforts.

6. About
Singapore Airlines (SIA) today launched Flight Pass, a new product that will allow customers
to make advance purchases of discounted bundles of flight tickets that can be used against
future bookings.
The Singapore Airlines group generated a revenue of about 3.82 billion Singapore dollars in
the fiscal year 2020/21, down from almost 16 million in the previous year.
Recently the number of employees are working in is 14,375.
Vision- Singapore Airlines has a responsibility not only to be an excellent company, but also
to be an excellent citizen of the world by enhancing the lives of the people we touch. With that
aim in mind, we have made many commitments to the arts and education, to our
communities, and the health and welfare of our country's citizens, and those in countries we
fly to. With this goal in mind, we've also made a strong commitment to preserving the
environment - and our world for future generations. »
Mission- Singapore Airlines is a global company dedicated to providing air transportation
services of the highest quality and to maximizing returns for the benefit of its shareholders
and employees.

7. Marketing Mix

8. Price
Product
Marketing Mix
Suites
Singapore Airlines First Class
Singapore Airlines Business
Class
Premium Economy Class
Singapore Airlines Economy
Class
They offer comfortable flights
and related services to its
customers.
Some of the service classes
offered by Singapore Airlines are:
Singapore Airlines have variable
pricing as per the customer
classes.
The provide opportunities to book
ticket online through their website
and provide price discounts on
special occasions.
The fares also depend on the route
and sector of airspace which the
flight will cover.

9. Marketing Mix
Promotion
Place
Singapore Airlines cover over 60+
destinations throughout the world.
Singapore Airlines is based in
Singapore, it has access to entire
Asia and Australia.
The long haul flights cater even to
Europe and Americas.
360 brands includes TVCs,
print ads, online ads etc.
Fare Deals
KrisFlyer promotions
Hotels
Car Rentals

10. Marketing Mix
They have various lounge services
like SilverKris Lounge, KrisFlyer
Gold Lounge, Airline Partner
lounges etc
They also have various in-flight
entertainment systems like
movies, televisions, music, games
etc.
Singapore Airlines provide various
types of dining and wine facilities
to the travellers.
They have inflight retail shop
called KrisShop with more than
450 products at attractive prices.
Physical Evidence
People Process
Singapore Airlines is a leading
airline service brand and
hence has a strong focus on
the people.
There are various career
opportunities and different
level of staffs who collectively
help in smooth functioning of
the company and provide the
best customer service.
Singapore Airlines fleet consists of Airbus A330-
300, Airbus A380-800, Boeing 777-200 etc. which
are some of the best aircrafts available in the
industry.
The luxury classes have Italian leather and
wide comfortable seats which adds to the
customer experience.
The Singapore Airlines girls in their traditional
attire add beauty and bring out the authentic
Singapore culture in flight.
The logo of an yellow flying bird in blue
background gives an uplifting feeling to the
consumers

11. Marketing Strategy
After Pandemic

12. 01
.
02
Marketing Strategy
Focus on what is important
Continue building positive branding

13. Marketing Strategy
Re-targeting creatively
04
03
Accept criticism
positively

14. About

15. Emirates connects the world to, and through, a global hub in
Dubai. We operate modern, efficient and comfortable aircraft,
and our culturally diverse workforce delivers award-winning
services to our customers across six continents every day.
About

16. In 1984, Sheikh Mohammed bin Rashid al Maktoum, then UAE Minister of Defence and
a member of Dubai’s progressive royal family, asked Sir Maurice Flanagan, then
managing director of dnata, to look into starting an airline.
By December that year, a comprehensive business plan was ready, and the name
“Emirates” was chosen for the new airline.
In March 1985, Maurice Flanagan was tasked with the ambitious mission to launch an
airline in 5 months with $10 million seed funding. He was told that the airline had to
“look good, be good, and make money”. There would be no subsidies or aeropolitical
protection under Dubai’s open skies policy.
On 25 October 1985, Emirates operated its flights from Dubai to Karachi and Mumbai,
using a Boeing 737 and an Airbus 300 B4 wet‑leased from Pakistan International
Airlines.
On 3 July 1987, A6-EKA flew from Toulouse to Dubai as Emirates took delivery of its
first owned aircraft, an Airbus A310-304.
First destinations
In its first 5 years of operations, Emirates grew its network to 14 destinations
1985- Dubai, Mumbai, Delhi, Karachi, 1986- Amman, Colombo, Cairo, Dhaka, 1987-
Male, Frankfurt, Istanbul, 1988- Damascus, 1989- Jeddah, Kuwait
1980's
About

17. 1990's-2000's Setting a new standard
A new terminal at DXB
First 777 order makes global headlines
Pioneering inflight connectivity
Fax services in the sky
Emirates buys 43% stake in Air Lanka
Terminal 2 opens at DXB
Dubai’s growth as an aviation hub
Routes added during the 1990s
Sheikh Rashid Terminal opens
First airline to sign up for Airbus A380
The GBP100 million deal with Arsenal
Largest Boeing 777 order in history
Emirates Flight Catering
Emirates Terminal 3 opens at DXB
Routes added from 2000-2010
1990's
2000's
About

18. 2020's
Emirates remains the largest international airline
as the industry recovers from the COVID‑19
pandemic, carrying 15.8 million passengers in
2020.
The Emirates Pavilion opens its doors to visitors
at Expo 2020 Dubai, showcasing the future of
commercial aviation.
About

19. Revenue up 81% to AED 24.7 billion (US$ 6.7 billion), and loss of AED 5.7 billion (US$ 1.6
billion) after last year’s loss of AED 14.1 billion (US$ 3.8 billion). Substantially improved
results reflect recovery across all business segments and the easing of COVID-19
pandemic travel restrictions worldwide.
Revenue up 86% to AED 21.7 billion (US$ 5.9 billion), and loss of AED 5.8 billion (US$ 1.6
billion) compared to AED 12.6 billion (US$ 3.4 billion) loss for the same period last year.
Revenue recovery is supported by increasing passenger demand and a continuous
strong cargo business.
Revenue up 55% to AED 3.7 billion (US$ 1 billion), profit of AED 85 million (US$ 23
million) after last year’s loss of AED 1.5 billion (US$ 396 million), as operations across all
dnata business units globally recover from the substantial impact of COVID-19.
REVENUE
Revenue

20. Marketing Mix

21. Price
Marketing Mix
Product
Emirates Airlines provides service to its
clients using a blended fleet of Boeing
and Airbus aircraft.
Emirates Airlines provides services in first
class, business class, and economy class
to its customers on a personal and
professional level.
Emirates is the first airline to provide
showers and private suites on flights.
Emirates Airlines provides a lot of
entertainment on board and a large
variety of food options to keep its
passengers happy.
It also provides superior interior services,
such as. housecleaning and healthcare to
its customers.
Since Emirates airlines has its hub in
Dubai, it serves low cost tickets to its
consumers compared to other airlines.
It has created shorter and low cost routes
without any layover. Despite the cheaper
pricing on certain routes, the company
generates revenue through volumes.
Emirates Airlines has implemented a cost-
effective pricing structure for shorter
itineraries as a result of direct flights. In
order to achieve flexible seat pricing and
maximise revenues, the corporation uses
a dynamic pricing policy that charges the
greatest cost per seat.
In general, the organisation recognises
the demands of consumers who have
varying wants and are in varying financial
situations.

22. Marketing Mix
Place
Emirates Airlines operates from Dubai, which is
ideally located at the crossroads of all international
routes linking eastern and western cities
throughout the world.
Emirates Airlines, which is known for its long
itineraries, has just developed new short routes
that will benefit its passengers. It connects 150
cities in 80 countries on six continents across the
world.
Tickets are sold through travel agencies and tour
operators as part of the company's distribution
strategy.
Emirates also has a website where customers may
cancel tickets, buy tickets, reschedule flights, and
get information on various periodic offers and
discounts.
Promotion
Emirates Airlines promotes itself through ads in magazines,
newspapers, television, radio, and online, among other places. The
corporation also sponsored the ICC Cricket World Cup in 2011 and
2015, extending its access to millions of people.
During the off-season, Emirates Airlines frequently offers special
discounts, lowering ticket prices and enticing travellers from all over
the globe to Dubai.
The firm also launches unique campaigns such as "The Kids Go
Free," in which two paying members received free meals, tickets,
and lodging for their children, generating a lot of revenue for the
company.
The Emirates Airline Foundation is dedicated to assisting other
countries in times of need. Regular customers can also benefit from
frequent flyer programmes and loyalty perks such as discounts,
lounge access, and complimentary tickets.t

23. Marketing Mix
People
Emirates Airlines has a
strategy of putting the
consumer first.
Emirates employs more
than 50,000 individuals
across the world.
Management, pilots, crew,
and other personnel are
included.
The airline transports
over 50 million people
throughout the world.
Process
Emirates places a strong emphasis on
its services, which serve as the
backbone of its operations.
First-class lounges, unique services,
customer relations, and
supplementary services are all part of
the airline's end-to-end operation.
Management oversees every
worldwide business and service, with
customer service taking first.
Physical Evidence
Emirates is one of the most well-
known airline companies, with a
strong emphasis on customer service.
Emirates has a separate terminal in
Dubai with cutting-edge amenities for
its guests' convenience and elegance.
Emirate Airlines has a new fleet and
provides the most up-to-date
entertainment for its passengers.
Emirates' elegant offices, airport
lounges, and in-flight entertainment
are all outward manifestations of
luxury and quality. This covers
Emirates Airlines' whole marketing
mix.

24. Marketing Strategy
After Pandemic

25. Competitive Strategy
Wholly owned by Government of Dubai
Group company supporting each other
Brand Equity
Competetive strategy of low cost
and differentiation
04
03
01
02
Implementation of Porter's 5 forces

26. Singapore Airlines
Emirates
V/S
V/S

27. WHERE DOES IT FLY TO
01
Comparison
Africa
Asia and Pacific
Europe
The Americans
The Middle East
SINGAPORE AIRLINES
130+ destinations in
these regions:
Africa
Asia and Pacific
Europe
The Americans
The Middle East
EMIRATES
150+ destinations in
these regions:

28. HOW MANY STAR RATING
02
Comparison
SINGAPORE AIRLINES
It has five star rating
EMIRATES
It has four star rating

29. WHOME DOES AIRLINE
BELONG TO
03
Comparison
SINGAPORE AIRLINES
It is the national airline
of Singapore
EMIRATES
It is the national airline
of UAE

30. WHAT CLASSES ARE
AVAILABLE
04
Comparison
Suits
First Class
Business Class
Premium Economy
Class
Economy Class
SINGAPORE AIRLINES
First Class
Business Class
Economy Class
EMIRATES

31. WHAT IS THE BAGGAGE
ALLOWANCE
05
Comparison
SINGAPORE AIRLINES
Economy Class is
permitted one bag that
weighs up to 7kg. One
checked bag is allowed
that weighs up to 30kg.
EMIRATES
Economy class allows
one 7kg carry-on and two
23kg checked bag

32. WHAT'S THE IN-FLIGHT
ENTERTAINMENT LIKE
06
Comparison
SINGAPORE AIRLINES
1,000+ movies, TV,
music, games and apps
EMIRATES
2,500+ options of movies,
TV shows, music and
games

33. WHAT TYPE OF PLANE
WILL BE THERE
07
Comparison
A330-300
A380-800
A350-900
Boeing 777-200
Boeing 777-200ER
Boeing 777-300
Boeing 777-300ER
SINGAPORE AIRLINES
A380
Boeing 777
EMIRATES

34. HOPE IT WAS INFORMATIVE TO ALL!!
Thank you
for being such an Amazing Audience

35. Singapore
About- https://en.wikipedia.org/wiki/Singapore_Airlines
Marketing mix-https://howandwhat.net/marketing-mix-singapore-airlines/
Marketing strategy- https://www.aidencreative.com/blog/singapore-airlines-
marketing/
https://www.prweek.com/article/1696246/singapore-airlines-pandemic-
marketing-plans-high-flying-aimless
Brand- https://martinroll.com/resources/articles/strategy/singapore-airlines-
an-excellent-asian-brand/
https://www.thedrum.com/news/2021/04/15/behind-singapore-airlines-new-
sonic-identity
Revenue-https://www.statista.com/statistics/1044472/singapore-airlines-
revenue/

36. Emirates
About- https://www.emirates.com/in/english/about-us/
Marketing mix- https://www.mbaskool.com/marketing-
mix/services/16862-emirates-airline.html
Marketing Strategy- https://bettermarketing.pub/emirates-airlines-
ad-campaign-do-you-remember-e0b3d4e11963
https://wiselancer.net/emirates-marketing-strategy/
Brand Presences-
https://developer.huawei.com/consumer/information/en/stories/d
etail?id=fffdb0b583ba4ef58f064d2a1b7ce819&contType=stories
Revenue- https://www.emirates.com/media-centre/emirates-
group-announces-half-year-performance-for-2021-22/