2. kai-ros / καιρός / (KYE-ross) / noun /
1. the fleeting rightness of time and place that creates the atmosphere for
apt action, words or movement;
2. the opportune and decisive moment.
4. And there are 2
powerful lessons
that are changing
the game
on how to be an entrepreneur in this current evolution.
5. Lesson #1
Even though its easier than ever before for anybody to be an entrepreneur, the
truth is its actually harder than ever before to be an entrepreneur.
The Paradox of Abundance
6. In large part because:
WE AREo v e r s a t u r a t e d w i t h
ABUNDANCE
O f e v e r y v a r i a t i o n o f e v e r y
You can think of
product & service
Why?
7. & In the era of
ABUNDANCE
having the hottest,
Smartest, coolest
most promising idea
is simply not enough
Anymore!
8. Many “traditional business models”
are being challenged to such an extent that
they are at risk of becoming obsolete.
Lesson #2
Innovation destroys dreams
10. Both lessons serve as a reminder that regardless of industry and regardless
of maturity - whether start-up or fully in the game - entrepreneurs have to
do and be more in order to thrive in today’s ever evolving environment.
11. And so in a world of ever increasing stakes, It would seem we need a different
kind of hero. An all together different type of entrepreneur, who can differentiate
in the face of infinite abundance and offer real value in a world where innovation
has become the proverbial grim-reaper waiting to kill your next idea…
14. designers Empathizers DesignersBut Entrepreneurs who use design as a broad and
deliberately applied discipline, with the aim of
creating simpler, more meaningful, rewarding
experiences for their customers.
No. Not those designers.
16. Empathizers DesignersThese are the type of entrepreneurs who have
learned how to see and create solutions based on
real insights acquired from the perspective of
their customers.
empathizers
Yes. Empathizers.
18. designers empathizers
“Because It is only through story that you build
connections. You have to tell the story so that
people feel something & people only do something
after they feel something.”
story tellers
Daniel Pink
Why?
19. And we believe that this combination of skills, for any entrepreneur is KING
20. So we’ve designed an interactive programme that helps entrepreneurs tell
better stories so they can go forth & slay ever bigger dragons.
21. Start Finish
The Beginning
Start With Why.
Every story needs a good
beginning. So why does
yours matter & more
importantly why would it
inspire a purchase decision?
The Middle
Finish
The End
Now Go Slay Dragons!
How does your story end?
We believe it should be with
tailored Business Development
Strategies that are designed to
help you convert your story
into value adding business.
Design Your Story
Now that we understand
your story, let’s tell it - to the
right people! Let’s design a
story that will allow you to
engage your customers over
and over again
Our programme in 3 steps
22. Purpose
First let’s understand why your business matters & more importantly why it would
inspire a purchase decision.
Process
Facilitated Programme which includes:
• Start with your Why.
• Need vs. Contribution Analysis
Outcomes
• Discover or rediscover Your Why.
• Communicate your business from the inside out.
• Insightful needs analyses that enable empathic connections with your
customers.
The Beginning Understand Your Story
23. The Middle Design Your Story
Purpose
Now let’s design a story that will allow you to engage and excite your customers
over and over again.
Process
Facilitated Programme which includes:
• Clear Market Segmentation - (who to tell your story to)
• Presentation and pitching skills
Outcomes
• Insight driven market segmentation – Craft your story for the right
audience
• Customised Pitching & Presentation tools & techniques
24. Purpose
Lastly, let’s create a powerful ending that is designed to help you convert your story
into real business.
Process
Facilitated Programme which includes:
• Business Development Planning
• Set clear, measurable business development targets
• Business Forecasting
Outcomes
• Enhanced Go-to-Market Strategy, leading with your powerful brand story.
• 12 to 18 Month Business Development Plan
• Including 20 strategically identified business leads
• Networking, ongoing learning opportunities and coaching
The End Sustain Your Story
