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Telling Stories though Exhibitions – 
Part 1 
Presentation by Steve Miller for Building 
Tools for Cultural places - M&G NSW / ACHAA 
Workshop , Sept 2014
Exhibition 
or 
Display? 
Displays are “Cabinets of curiosities”, objects in a case having little or 
no relationship to each other and there is no through story or narrative
Objects tell stories 
Exhibitions communicate ideas 
Curators select objects or groups of 
objects that tell the stories that best 
communicate the ideas or themes of the 
exhibition
Context 
• Helps the viewer absorb and retain 
information 
• Can be provided by a real person eg an 
educator, interpreter or narrator 
• Or the narrative can be embedded in the 
exhibition design, label hierarchy and use 
of other media. Handy when there is no 
one around to tell the stories!
Examples of other media 
• Graphics 
– Can be large or small format 
– Includes photos, illustrations, maps and 
diagrams 
• Audio visuals 
- Keep them brief (3-5 mins max) and focus 
on visuals
Examples of other media 
• Audio 
- Music, sound effects etc mainly used to 
enhance the visitor experience and learning 
• Interactives 
- Don’t need to be expensive 
• Touchable panels 
• Props
Planning 
• Research 
• Consult 
• Consider a Reference Committee 
• Create an exhibition communication brief
Concept 
• What is your central theme or idea? 
Eg Aboriginal people are part of the world’s oldest living 
culture 
• What sub themes build your case for 
the central theme? 
Eg 1. An ancient culture 
2. A current culture 
• Do you have, or can you obtain, objects 
with stories that demonstrate the sub-themes?
Label Hierarchy 
Theme Panel 
150 words 
Subtheme Panel 
75 words 
Object Label 
45-50 words
Other considerations 
• Mood – can change in an exhibition. Use lighting and 
atmospherics such as music. Consider a surprising 
element or a reveal 
• Children’s trail – a separate project but can be kept 
in mind during exhibition development. Pitch 5-6 
labels at children’s height. Keep it simple and ask 
questions. Consider a label mascot and colours so it 
is clearly for kids
Aboriginal exhibitions are uniquely 
creative 
• Because of the holistic nature of Aboriginal 
culture 
• Aboriginal artists document history from an 
Aboriginal perspective eg Lin Onus Taking the 
children away 
• Visual arts works can be included in the story 
• The overall design of the exhibition can reflect 
the landscape, bring the outside in eg mural
Exhibition Communication Brief (SUMMARY) 
Exhibition Title: 
_______________________________________________________________________ 
What is the purpose of the exhibition? 
____________________________________________________________________ 
What is the main theme of the exhibition (concept)? (3-4 sentences max) 
____________________________________________________________________________________ 
________________________________________________________________________________ 
Are there subthemes or sections? List up to seven (by headings) 
--------------------------------------------------------------------------------------------------------------------------- 
--------------------------------------------------------------------------------------------------------------------------- 
--------------------------------------------------------------------------------------------------------------------------- 
--------- 
List the key audiences in descending priority 
--------------------------------------------------------------------------------------------------------------------------- 
------------------------------------------ 
__________________________________________________________________________________ 
Venue: 
What is the floorspace of the exhibition space? Are there any special features (eg high ceilings) or 
problems (eg columns) 
--------------------------------------------------------------------------------------------------------------------------- 
--------------------------------------------
Use this space to break down the themes and indicate some of the key objects that 
will be used to illustrate each theme 
THEME OBJECT
Aside from objects and labels, what other media will be used to tell your story? Eg large 
or small scale graphics, photos, facsimiles, audiovisual, sound, props? 
THEME OBJECT
Exhibition enhancements 
List all the possibilities associated with the exhibition eg public programs (an 
exhibition interpreter or educator; a craft demonstration or a dance performance) 
publications (fact sheets; brochures, book or website) merchandise (postcards etc) 
______________________________________________________________________ 
______________________________________________________________________ 
______________________________________________________________________ 
______________________________________________________________________ 
______________________________________________________________________ 
______________________________ 
Style 
If you are using an exhibition designer is there anything else they need to know or 
you want to convey in the exhibition eg mood – is it somber, reverential or 
uplifting? Is there a change in mood or a reveal or surprise? 
______________________________________________________________________ 
______________________________________________________________________ 
______________________________________________________________________ 
______________________________________________________________________ 
________________________

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Telling stories though exhibtions Steve Miller M&G NSW/ ACHAA Workshop

  • 1.
  • 2. Telling Stories though Exhibitions – Part 1 Presentation by Steve Miller for Building Tools for Cultural places - M&G NSW / ACHAA Workshop , Sept 2014
  • 3. Exhibition or Display? Displays are “Cabinets of curiosities”, objects in a case having little or no relationship to each other and there is no through story or narrative
  • 4. Objects tell stories Exhibitions communicate ideas Curators select objects or groups of objects that tell the stories that best communicate the ideas or themes of the exhibition
  • 5. Context • Helps the viewer absorb and retain information • Can be provided by a real person eg an educator, interpreter or narrator • Or the narrative can be embedded in the exhibition design, label hierarchy and use of other media. Handy when there is no one around to tell the stories!
  • 6. Examples of other media • Graphics – Can be large or small format – Includes photos, illustrations, maps and diagrams • Audio visuals - Keep them brief (3-5 mins max) and focus on visuals
  • 7. Examples of other media • Audio - Music, sound effects etc mainly used to enhance the visitor experience and learning • Interactives - Don’t need to be expensive • Touchable panels • Props
  • 8. Planning • Research • Consult • Consider a Reference Committee • Create an exhibition communication brief
  • 9. Concept • What is your central theme or idea? Eg Aboriginal people are part of the world’s oldest living culture • What sub themes build your case for the central theme? Eg 1. An ancient culture 2. A current culture • Do you have, or can you obtain, objects with stories that demonstrate the sub-themes?
  • 10. Label Hierarchy Theme Panel 150 words Subtheme Panel 75 words Object Label 45-50 words
  • 11. Other considerations • Mood – can change in an exhibition. Use lighting and atmospherics such as music. Consider a surprising element or a reveal • Children’s trail – a separate project but can be kept in mind during exhibition development. Pitch 5-6 labels at children’s height. Keep it simple and ask questions. Consider a label mascot and colours so it is clearly for kids
  • 12. Aboriginal exhibitions are uniquely creative • Because of the holistic nature of Aboriginal culture • Aboriginal artists document history from an Aboriginal perspective eg Lin Onus Taking the children away • Visual arts works can be included in the story • The overall design of the exhibition can reflect the landscape, bring the outside in eg mural
  • 13. Exhibition Communication Brief (SUMMARY) Exhibition Title: _______________________________________________________________________ What is the purpose of the exhibition? ____________________________________________________________________ What is the main theme of the exhibition (concept)? (3-4 sentences max) ____________________________________________________________________________________ ________________________________________________________________________________ Are there subthemes or sections? List up to seven (by headings) --------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------- --------------------------------------------------------------------------------------------------------------------------- --------- List the key audiences in descending priority --------------------------------------------------------------------------------------------------------------------------- ------------------------------------------ __________________________________________________________________________________ Venue: What is the floorspace of the exhibition space? Are there any special features (eg high ceilings) or problems (eg columns) --------------------------------------------------------------------------------------------------------------------------- --------------------------------------------
  • 14. Use this space to break down the themes and indicate some of the key objects that will be used to illustrate each theme THEME OBJECT
  • 15. Aside from objects and labels, what other media will be used to tell your story? Eg large or small scale graphics, photos, facsimiles, audiovisual, sound, props? THEME OBJECT
  • 16. Exhibition enhancements List all the possibilities associated with the exhibition eg public programs (an exhibition interpreter or educator; a craft demonstration or a dance performance) publications (fact sheets; brochures, book or website) merchandise (postcards etc) ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________ Style If you are using an exhibition designer is there anything else they need to know or you want to convey in the exhibition eg mood – is it somber, reverential or uplifting? Is there a change in mood or a reveal or surprise? ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ________________________