2. You were lying sprawled on the sofa in a jumble of cushions and crumbs. I’m striving
for scientific accuracy here and have dispensed with literary flourishes. You had the
computer open on your belly. With your right hand you were texting on your
smartphone. Two fingers of your lifeless left hand still grasped the edge of a battered
chemistry textbook that was on the point of disappearing forever down the back of
the sofa into those shadowy nether regions where I once actually came across a raw
frankfurter, a food of which you are particularly fond. The TV was on full blast, tuned
in to an American series in which two hugely fat brothers were discussing, with a very
limited vocabulary, how to rid a cottage of rats. You had your earphones on, plugged
in to some iPod somewhere, and so it is in fact possible that you were also listening to
music.
I must have stood there looking at you for a full minute. I was trying to make out
where that hyperconnected tangle of wires began and ended. At a certain point you
became aware of my presence. You didn’t turn your head, you kept your eyes and
ears fixed on your terminals and continued texting. But you did feel the need to say
something to me.
You said, “It’s the evolution of the species”.
“Gli straiati”, Michele Serra
12. Punta della
Dogana
Palazzo
Grassi
Teatrino di
Palazzo Grassi
Late XVIII century Venetian palace
Opened in 2006
2500 mq ca.
Temporary exhibitions linked to the Pinault Collection
13 exhibitions
250 artists
120.000 visitors per year (average)
29 people in the staff (2 museums)
Venice XIV-century landmark
Opened in 2009
Former custom house of the Venetian Republic
3200 mq ca.
Selections from the Pinault Collection changing every 18 months
4 exhibitions
120 artists
150.000 visitors per year (average)
29 people in the staff (2 museums)
Late XVIII-century theater, annex of Palazzo Grassi
Opened in 2013
35.000 visitors since its opening
Auditorium with 225 seats
200 events per year (concerts, art talks, dance performances, etc.)
13. What’s on in our museums
for young visitors?
Events per year
26. We foster a direct
relation between
art and its viewer
27. By adopting a device currently used by
teenagers, and by reducing adults’
presence in the process, we encouraged
critical approach and sought interaction.
Method
P2P approach
Tool:
a digital device
28. Feedback
from the authors
154 teenagers participated in the project
20 teachers
80% of teachers believe the project changed the students’
approach to museums and contemporary art
95% of students believe the project
was interesting, funny and instructive and say they are
willing to visit others museums in the future
29. Feedback
from the users
1217 teenagers borrowed the tablet
98% of teenagers say they will suggest their friends to go see our
exhibition and ask for the videoguide
92% of teenagers say they would love to be engaged in a project
like this