Finalist in the Museum-Wide Guide or Program Category of the 2018 MW GLAMi Awards

2. New Rijksmuseum App

5. Main features of the app: Rijksstudio, tours,
and tickets.

6. The new app
Discover more with the new responsive
Rijks app
1. In the museum
• Explore on your own the 10
areas of the museum with all
the 350 stops or take one of the
5 guided tours
• Automatic taylor made
wayfinding with 300 ibeacons
shows you where you are and
en guides you through the
whole museum
2. On the go
• Enjoy the complete digitized
collection (350.000 objects and
400.000 Rijksstudio’s)
3. E-tickets

7. Rijkstudio in the train

13. Multimediatours in the museum

20. Tailor made wayfinding: using the four stairwells as intersections, the app will
always guide you to the next area in no more than three steps

21. Switch to ‘all works in this gallery”

22. First 2 months since launch 25 January
• 2583 sessions per day: iOs 49 %,
Android, 34 %, rental device 17 %
- 83 % own devices
• Duration: iOs 36 minutes, Android
34 minutes, rental device 192
minutes
• 2807 tours started per day in the
museum: iOs 1196, Android 622,
rental device 989 – 65 % own
devices
• 4 Award nominations (SpinAward,
Dutch Interactive Award, European
Design Award, GLAMi, prestigious
museums and internet conference)

23. USP’s
The new...
… ‘Rijks in your pocket’
• Enjoy the complete Rijksmuseum
collection everywhere: in the
museum with tours and on the go
with Rijksstudio
• Swipe through the app and browse
the museum in one simple mobile
first user interface
• Google and Apple photos style art
app experience: extreme focus on
enjoying the art, seamlessly swipe
and zoom!
• Find your way in the museum: tailor
made automatic wayfinding system

24. The museum of the Netherlands