1. Kevin’s Social Fresh TP 10
7 Key Links for top 15% of web pages
-Page titles, Headings and Content
- Know key words buyers use, focus on great content
- Key words must drive you to page 1
- Presentations on slide share help seo- with right titles
- Local and niche becoming more important
Blogs have been proven at increase SEO
-Blog at least 2/month
- 2-3 paragraphs
- Senior people have no time, give midlevel cameras for on the spot video
- Schedule your posts
- short, clear and concise
- end by asking a question
Some tools of the trade to check out
-Website and blog grader
- graph.facebook.com
- google- multi channel funnels
- Marketing Sherpa

2. - bit.ly/gasocial
- google.com/s2/search/social
- seomoz
- Klout
- Compete
- alltop.com
Facebook likes
- Easy to answer and relevant- lane Bryant- Favorite color, click like if you
are a curvy women
-Emotional stories/debates 2-3 times, 1-2 simple and easy, long content
does not work, fun content, offers in general don’t work
Everyone loves a good story
- exampleReeses gets married- married, honey moon, have a kid, kid
becomes mini Reeses
- Learn to write to an attention span of 2.6 seconds
- Stries to humanize your company
Repurpose content
- Report videos, white papers, research studies
- Create content calendar and require people hit schedules
o
Content and Immediacy are king

3. -Emotion and brevit
- Build trust with customers
- Research, Results, controversy, behind the scenes, all of above, be as
different as you can
- Be as different and as ballsy as you can
Use data to create teachable moments
Make e-mail sign up easy- at top of page, only a few questions, etc- top side bar,
home page top of page, bottom of article
Do not pitch in email
Let them know what they can expect if they give you e-mail
Facebook
- is not best way to get people to your website- they stay in Facebook- Find
approaches that keep people in Facebook
Social Media measures in silos can be meaningless
Mentions, likes, retweets, +1, comments, shares, sentiment!
Calibrate social measures to macro measures
Use social measures as a toll, not the tool

4. If you are not making money using social, you are wasting your time