This document discusses different types of YouTube ad formats, including skippable in-stream ads, non-skippable in-stream ads, in-feed video ads, bumper ads, and overlay ads. It recommends using skippable in-stream ads for a campaign with a $1000 September budget, as skippable ads are more cost effective and allow reaching an expected 3.5 million impressions without paying if viewers skip the ads.

1. YOUTUBE ADS
In where we can control placement of ads before (“pre”),
during (“mid”), or after (“post”) the video.

2. TYPES OF ADS
 We can create compelling video campaigns with a range of video ad formats
for engagement in different ways on YouTube and across video partner sites.
 Available video ad formats include:
1. Skippable in-stream ads
2. Non-skippable in-stream ads
3. In-feed video ads
4. Bumper ads
5. Overlay ads

3. SKIPPABLE IN-STREAM ADS
• Platform:
Computer, mobile devices, TV, and game consoles
• When should we use this ad format?
Use skippable in-stream ads when we have video content
which we would like to promote before, during, or after
other videos on YouTube and apps are running.
 How does the ad works?
Skippable in-stream ads play before, during, or after other videos. After 5 seconds,
the viewer has an option to skip the ad.
With Target CPM, Target CPA, and Maximize conversions bidding, we will pay
based on impressions.

4. NON-SKIPPABLE IN-STREAM ADS
• Platform:
Computer, mobile devices, TV, and game consoles
• When should we use this ad format?
Use non- skippable in-stream ads when we are targeting
for Brand awareness and reach.
 How does the ad works?
Use non-skippable in-stream ads when we have video content we'd like to promote
before, during, or after other videos on YouTube we want viewers to view the entire
message without skipping your video.
With Target CPM, Target CPA, and Maximize conversions bidding, we will pay
based on impressions.

5. IN-FEED/ IN DISPLAY VIDEO ADS
In-feed video ads consist of a thumbnail image from the
video with some text and it invites people to click to watch
the video. The video then plays on the YouTube watch
page or channel homepage.
• We will be charged only when viewers choose to watch
ad by clicking the thumbnail.
 How does the ad works?
Use in-feed video ads to promote video content in places of discovery, including next
to related YouTube videos, as part of a YouTube search result.
o Where does the ad format appear?
o On YouTube search results
o Alongside related YouTube videos
o On the YouTube mobile homepage

6. BUMPER ADS
• Bumper ads are 6 seconds (or shorter) and play
before, during, or after another video. Viewers don't
have the option to skip the ad.
 How does the ad works?
Use bumper ads when you want to reach viewers broadly with a short, memorable
message.
• These ads use Target CPM bidding, so you pay
based on impressions.
• Campaign goal(s) : Brand awareness and reach

7. OVERLAY ADS
• Platform:
Computer only
• Size:
468x60 or 728x90 pixels
 Overlay image or text ads that can appears as a semi-transparent overlay ad on
the lower portion of the video. Users may hide these from view at any time
• Overlays are typically used to send the user to a website or landing page.

8. PLAN AND BUDGET
 As our primary budget is only $1000 for September 1-15, we are definitely
suggesting to go only for Skippable ads for this time.
 Expected result: 3.5 lac impression.
 Why Skippable Ads:
1. We won't get paid if the user skips the ad. Advertisers only pay when a user
watches the ad for at least 30 seconds or until the end of the video or if the
viewer takes an action, such as clicking on a call-to-action.
2. Worldwide 65% of people use skippable ads on youtube as it is cost
effective.
3. Skippable video ads allow viewers to skip ads after 5 seconds. The videos
that are less than 3 minutes long typically perform better.

9. SKIPPABLE ADS SAMPLE