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Cryset.com
Scaling Cryptocurrency trading and payment capabilities to Nigeria
Problem Statement
What problems are Cryset trying to Solve for its Customers
Exchange Use
Exchange of
Cryptocurrencies
It is very difficult to exchange
Cryptocurrencies other than Bitcoins in
Nigeria.
There is no platform that exchanges a
broad range of Cryptocurrencies.
This makes accessibility to
Cryptocurrencies very low. The only
way to acquire these coins is to go
through a exchange, this is very
inefficient if you consider the fees.
Remittance of
Cryptocurrencies
For those who have these
Cryptocurrencies, it is almost
impossible to find a usecase for it
other than as an investment tool.
99% of shops and online platforms
don't accept Cryptocurrencies as a
means of payment for goods and
services offered. This makes
Cryptocurrencies grossly un-
spendable.
Our Simple Solution
API/ SCI for Ecommerce
shopping
We are also developing a tool that would
enable holders of Cryptocurrencies shop
online and pay with Cryptocurrencies
directly. The beauty of the platform is
that the merchant can decide to get
remitted in local currencies or
Cryptocurrencies.
This solution would enable merchants
accept Cryptocurrencies as payment for
goods and services.
Multi-Cryptocurrency
Trading Platform
We are Building a platform that would
enable people exchange a broader
range Cryptocurrencies for local
currencies very easily. The platform
would also enable micro quantity
exchanges to as low as $1 in some
cases.
This solution would enable people to
have easier access to Cryptocurrencies
in Nigeria
Cryset is building 2 amazing services that would solve those problems easily
How we would make Money
• Cryset would take a 2.5%
commission when someone buys
Cryptocurrencies from us
• Cryset would take a 2.5%
commission when someone sells
Cryptocurrencies to us.
• Cryset would add a 0.5% fee for
using our online payment channel
to buy goods/ services from an
Ecommerce business.
Commissions on
Exchanging
Cryptocurrencies
Fees for using our
payment portal for
online payments
Exchange Listing
fees
Banner Ads
Market Size
$432.9
Million
$2.14
Billion
$166.1
Billion
Size of the Nigerian
Cryptocurrency industry by
2018
Size of the African
Cryptocurrency industry by
2018
Total Cryptocurrency Market
Capital
Bitcoin accounts for 75% of cryptocurrency trades in Nigeria.75%
The Nigerian Ecommerce market is a $13 Billion business.
Current market Size
Africa = $ 813,160,000
Nigeria = $ 188,280,000
Using a 1btc = $5,000 bench
Africa Projections
Forecast of the African Bitcoin Trading Volume, this shows the Increase in Cryptocurrency activates on the
continent
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2018 2019 2020 2021 2022 2023 2024 2025
Forecasted Africa’s BTC trading VolumeBTC
Source: Cryptocompare.com
Current African Market growth rate
60%
240%
5100%
0
1000
2000
3000
4000
5000
6000
2015 -2016 market growth rate
South Africa Kenya Nigeria
This data is showing that Nigeria is Africa's Fastest growing Cryptocurrency market and 2nd largest market
Growth (%)
Ƀ 37,903Ƀ 2,260Ƀ122,537
Source: Cryptocompare.com
Data for 2015 - 2016
Reasons Nigerians buy Cryptocurrencies
Showing the reasons Nigerians buy cryptocurrency (Bitcoin) Source https://goo.gl/zeC2PP
23%
20.3%
11.9%
14.4%
28.8%
1.3%
Payments Speed Control Trading Investing Other
Practical reasons Financial reasons
Market Opportunity
The Nigerian government is moving to legalize Cryptocurrencies and Blockchain technology.
Source https://goo.gl/oZ2xL5
81%
Smartphones186m
POPULATION
47.7%
Internet users
According to Google trends,
Nigeria is the hottest cryptocurrency spot in Africa.
Nigeria has the largest number of Cryptocurrency
Wallet installs in Africa.
Nigeria Market Projections
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19
Projections
Forecasted increase In trading cryptocurrency Volume in Nigeria
BTC trading volume
Q4 of 2019
360% Growth today
Market Potential
0%
200%
400%
600%
800%
1000%
1200%
2017 2018 2019 2020 2021 2022 2023 2024 2025
Payments Store of value
Data showing the projected use of Cryptocurrencies in the coming years. Source https://goo.gl/ctpg65
(%)
Cryptocurrencies biggest opportunity is in the payment market.
Outdoor
Meetings
Media
Marketing
Referral
Marketing
Strategic
Partnerships
Go to Market plan
Cryset would be seeking
strategic partnerships with
cryptocurrency startups and
ecommerce businesses. This
will help building the brand.
Cryset would be engaging its
customers on social media,
email marketing and
through various online
marketing campaigns.
Cryset would be using
referral marketing to get
people to do our
marketing and customer
acquisition.
Cryset would be going out to
meet its customers, we would
be talking to people about our
platform and about
Cryptocurrency.
Competitive Landscape
Crypto Payments
Tenx
Bitpay
Wirex
Utrust
Multi-cryptocurrency trading
Bittrex
Poloniex
Satowallet
Payments
MasterCard
Visa
Paypal
Verve
Local Crypto trading
Luno
Remitano
Local Bitcoins
Paxful
Multi-Cryptocurrency
Our platform will give users the
capability of exchanging more
types Cryptocurrencies for local
currencies
Ease to exchange
Our platform removes the
hassles of exchanging
Cryptocurrencies
Lower Commissions
Average fees of 2.5% for trading
0.5% on payments
Flexibility
With our Payment channel
merchants can decide whether
to be remitted in local currency
or Cryptocurrency
Micropayment capabilities
Our platform would enable people
exchange Cryptocurrencies as low as
$1 to local currencies .
Competitive Advantages
Key Metrics
This data is based on Cryset exchanging local currencies for Cryptocurrencies, gotten during our proof of concept.
Re-order rate
8.2%
Customer Acquisition cost
$4.28
Average order size
$65
Customer Lifetime value
$66.372
Gross Margin
2.5%
Conversion rate
3%
Achievements so far
Successful Proof of concept
Acquired key customer metrics
from our market research
Over N600,000 in revenue with
no marketing budget in a 6
weeks run.
Website 80% completed
Business Risks
Some foreseeable risks and Mitigation Strategies
AML/KYC enforcement
Mitigation Strategy
• We would collect relevant data from our customers to
verify identity e.g BVN, National id.
• We will work with the necessary authorities to prevent
money Laundering using our platform.
Lack of talent
Mitigation Strategy
• Training of Employees on New developments
• Contracting jobs to experts
Insufficient demand for service
Mitigation Strategy
• Increasing interest in Cryptocurrencies
• Proper marketing
• Good rates
Reputation risk
Mitigation Strategy
• Strategic partnerships
• Proper customer service
Business Risks
Some foreseeable risks and Mitigation Strategies
IT security/Hacking
Mitigation Strategy
• We don’t hold users funds
• We have a SSL Certification for Card payments
• 60% of Cryptocurrencies reserves would be in Cold
storage, in hard ware wallets
Fraud
Mitigation Strategy
• Transactions are verified after 2 Confirmations
• Transactions won’t be completed until funds from
customer has been collected and documented
Deteriorating banking relationship
Mitigation Strategy
• We are working with flutter wave a to maintain an
online wallet in addition to our bank account.
• Compliance with banking standards and regulations
Regulation (in general)
Mitigation Strategy
• Compliance with the countries regulations on
Cryptocurrencies
• Work with government, but protect user data
The Team
CEO
Ogueke
Munachimso
Experience:
Head of Business Development at
vasiti.com…
Passionate about Entrepreneurship
 CEO, Cryset.com
 Social director at TESA
Taken Extensive courses in Project
planning and Control
Cryptocurrency trader
 A certification in Customer Analytics
from the University of Pennsylvania
Sulieman
Abdulmayid
Experience:
…Developer Space eagle, (PC game)
…Tech lead Know IT
…Network administrator items UI
Member of IEEE
Proficient in JavaScript , python, C/
C++ , html and CSS
Full Stack developer
Expert in Website administration
Lead Web Developer PR and Strategy Lead
Kayode Babarinde
Experience:
Senior Advocate of Blockchain and
Cryptocurrencies in Nigeria
Worked with Bit Nation
MSC in Blockchain and
cryptocurrency applications
Humaniq Nigerian ambassador
Tedx Speaker
Curator Coin fest Nigeria
Digital currency course in the
University of Nicosia
The Team
Experience:
…Hubble app -An educational App
being Adopted by Nigerian
Universities
Proficient in Java script frame works
(angular2 , ionic for Hybrid apps and
Electron Js
Proficient in Server side scripting
Php and Node js
Data base( MySQL , NoSQL
Mongodb, firebase
…Experienced in API infrastructure
Worked with Mayora converting
Wireframes to Android App
Derin Adeniyi
Experience:
…Assistant Executive director at
ESQ Legal practice
…Legal lead with Legal Blitz NIG
..Legal Practitioner with Interests in
Blockchain and cryptocurrency
regulations in Nigeria
Over sees all the Legal
responsibilities of the company
Odetara Demilade
Infrastructure Architect Legal Lead
Emeka Eze
Experience:
 Social media engagement office r
at vasiti.com
Helped Vasiti attend University
dominance in Nigeria
Handles Engagements and oversee
all the Cryset Social Media pages
Social Media manager
The Advisor
Olusegun Ogundeji
Africa. Journalism. Technology.
Bitcoin/Blockchain.
Experience:
 He is a contributor on Cointelegraph
 He has Certifications from ESERP Business school on Marketing
Management
 Contributor on 8BTC
 He is an Advocator for Blockchain & Cryptocurrency in Nigeria
 Contributor on ITWeb Africa
 He has worked for the world's largest tech media and event company,
International Data Group IDG, for about eight years.
Vision
The vision is to make Cryptocurrencies
easily accessible for people and
companies to buy, sell and to use as an
efficient and effective medium to
exchange value.
Mission
To be the pillar on which
Cryptocurrencies and Blockchain
technology can stand and add value to
the African society and the world at
large.

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Cryset pitch deck

  • 1. Cryset.com Scaling Cryptocurrency trading and payment capabilities to Nigeria
  • 2. Problem Statement What problems are Cryset trying to Solve for its Customers Exchange Use Exchange of Cryptocurrencies It is very difficult to exchange Cryptocurrencies other than Bitcoins in Nigeria. There is no platform that exchanges a broad range of Cryptocurrencies. This makes accessibility to Cryptocurrencies very low. The only way to acquire these coins is to go through a exchange, this is very inefficient if you consider the fees. Remittance of Cryptocurrencies For those who have these Cryptocurrencies, it is almost impossible to find a usecase for it other than as an investment tool. 99% of shops and online platforms don't accept Cryptocurrencies as a means of payment for goods and services offered. This makes Cryptocurrencies grossly un- spendable.
  • 3. Our Simple Solution API/ SCI for Ecommerce shopping We are also developing a tool that would enable holders of Cryptocurrencies shop online and pay with Cryptocurrencies directly. The beauty of the platform is that the merchant can decide to get remitted in local currencies or Cryptocurrencies. This solution would enable merchants accept Cryptocurrencies as payment for goods and services. Multi-Cryptocurrency Trading Platform We are Building a platform that would enable people exchange a broader range Cryptocurrencies for local currencies very easily. The platform would also enable micro quantity exchanges to as low as $1 in some cases. This solution would enable people to have easier access to Cryptocurrencies in Nigeria Cryset is building 2 amazing services that would solve those problems easily
  • 4. How we would make Money • Cryset would take a 2.5% commission when someone buys Cryptocurrencies from us • Cryset would take a 2.5% commission when someone sells Cryptocurrencies to us. • Cryset would add a 0.5% fee for using our online payment channel to buy goods/ services from an Ecommerce business. Commissions on Exchanging Cryptocurrencies Fees for using our payment portal for online payments Exchange Listing fees Banner Ads
  • 5. Market Size $432.9 Million $2.14 Billion $166.1 Billion Size of the Nigerian Cryptocurrency industry by 2018 Size of the African Cryptocurrency industry by 2018 Total Cryptocurrency Market Capital Bitcoin accounts for 75% of cryptocurrency trades in Nigeria.75% The Nigerian Ecommerce market is a $13 Billion business. Current market Size Africa = $ 813,160,000 Nigeria = $ 188,280,000 Using a 1btc = $5,000 bench
  • 6. Africa Projections Forecast of the African Bitcoin Trading Volume, this shows the Increase in Cryptocurrency activates on the continent 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 2018 2019 2020 2021 2022 2023 2024 2025 Forecasted Africa’s BTC trading VolumeBTC Source: Cryptocompare.com
  • 7. Current African Market growth rate 60% 240% 5100% 0 1000 2000 3000 4000 5000 6000 2015 -2016 market growth rate South Africa Kenya Nigeria This data is showing that Nigeria is Africa's Fastest growing Cryptocurrency market and 2nd largest market Growth (%) Ƀ 37,903Ƀ 2,260Ƀ122,537 Source: Cryptocompare.com Data for 2015 - 2016
  • 8. Reasons Nigerians buy Cryptocurrencies Showing the reasons Nigerians buy cryptocurrency (Bitcoin) Source https://goo.gl/zeC2PP 23% 20.3% 11.9% 14.4% 28.8% 1.3% Payments Speed Control Trading Investing Other Practical reasons Financial reasons
  • 9. Market Opportunity The Nigerian government is moving to legalize Cryptocurrencies and Blockchain technology. Source https://goo.gl/oZ2xL5 81% Smartphones186m POPULATION 47.7% Internet users According to Google trends, Nigeria is the hottest cryptocurrency spot in Africa. Nigeria has the largest number of Cryptocurrency Wallet installs in Africa.
  • 10. Nigeria Market Projections 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Q1'15 Q2'15 Q3'15 Q4'15 Q1'16 Q2'16 Q3'16 Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Q1'19 Q2'19 Q3'19 Q4'19 Projections Forecasted increase In trading cryptocurrency Volume in Nigeria BTC trading volume Q4 of 2019 360% Growth today
  • 11. Market Potential 0% 200% 400% 600% 800% 1000% 1200% 2017 2018 2019 2020 2021 2022 2023 2024 2025 Payments Store of value Data showing the projected use of Cryptocurrencies in the coming years. Source https://goo.gl/ctpg65 (%) Cryptocurrencies biggest opportunity is in the payment market.
  • 12. Outdoor Meetings Media Marketing Referral Marketing Strategic Partnerships Go to Market plan Cryset would be seeking strategic partnerships with cryptocurrency startups and ecommerce businesses. This will help building the brand. Cryset would be engaging its customers on social media, email marketing and through various online marketing campaigns. Cryset would be using referral marketing to get people to do our marketing and customer acquisition. Cryset would be going out to meet its customers, we would be talking to people about our platform and about Cryptocurrency.
  • 13. Competitive Landscape Crypto Payments Tenx Bitpay Wirex Utrust Multi-cryptocurrency trading Bittrex Poloniex Satowallet Payments MasterCard Visa Paypal Verve Local Crypto trading Luno Remitano Local Bitcoins Paxful
  • 14. Multi-Cryptocurrency Our platform will give users the capability of exchanging more types Cryptocurrencies for local currencies Ease to exchange Our platform removes the hassles of exchanging Cryptocurrencies Lower Commissions Average fees of 2.5% for trading 0.5% on payments Flexibility With our Payment channel merchants can decide whether to be remitted in local currency or Cryptocurrency Micropayment capabilities Our platform would enable people exchange Cryptocurrencies as low as $1 to local currencies . Competitive Advantages
  • 15. Key Metrics This data is based on Cryset exchanging local currencies for Cryptocurrencies, gotten during our proof of concept. Re-order rate 8.2% Customer Acquisition cost $4.28 Average order size $65 Customer Lifetime value $66.372 Gross Margin 2.5% Conversion rate 3%
  • 16. Achievements so far Successful Proof of concept Acquired key customer metrics from our market research Over N600,000 in revenue with no marketing budget in a 6 weeks run. Website 80% completed
  • 17. Business Risks Some foreseeable risks and Mitigation Strategies AML/KYC enforcement Mitigation Strategy • We would collect relevant data from our customers to verify identity e.g BVN, National id. • We will work with the necessary authorities to prevent money Laundering using our platform. Lack of talent Mitigation Strategy • Training of Employees on New developments • Contracting jobs to experts Insufficient demand for service Mitigation Strategy • Increasing interest in Cryptocurrencies • Proper marketing • Good rates Reputation risk Mitigation Strategy • Strategic partnerships • Proper customer service
  • 18. Business Risks Some foreseeable risks and Mitigation Strategies IT security/Hacking Mitigation Strategy • We don’t hold users funds • We have a SSL Certification for Card payments • 60% of Cryptocurrencies reserves would be in Cold storage, in hard ware wallets Fraud Mitigation Strategy • Transactions are verified after 2 Confirmations • Transactions won’t be completed until funds from customer has been collected and documented Deteriorating banking relationship Mitigation Strategy • We are working with flutter wave a to maintain an online wallet in addition to our bank account. • Compliance with banking standards and regulations Regulation (in general) Mitigation Strategy • Compliance with the countries regulations on Cryptocurrencies • Work with government, but protect user data
  • 19. The Team CEO Ogueke Munachimso Experience: Head of Business Development at vasiti.com… Passionate about Entrepreneurship  CEO, Cryset.com  Social director at TESA Taken Extensive courses in Project planning and Control Cryptocurrency trader  A certification in Customer Analytics from the University of Pennsylvania Sulieman Abdulmayid Experience: …Developer Space eagle, (PC game) …Tech lead Know IT …Network administrator items UI Member of IEEE Proficient in JavaScript , python, C/ C++ , html and CSS Full Stack developer Expert in Website administration Lead Web Developer PR and Strategy Lead Kayode Babarinde Experience: Senior Advocate of Blockchain and Cryptocurrencies in Nigeria Worked with Bit Nation MSC in Blockchain and cryptocurrency applications Humaniq Nigerian ambassador Tedx Speaker Curator Coin fest Nigeria Digital currency course in the University of Nicosia
  • 20. The Team Experience: …Hubble app -An educational App being Adopted by Nigerian Universities Proficient in Java script frame works (angular2 , ionic for Hybrid apps and Electron Js Proficient in Server side scripting Php and Node js Data base( MySQL , NoSQL Mongodb, firebase …Experienced in API infrastructure Worked with Mayora converting Wireframes to Android App Derin Adeniyi Experience: …Assistant Executive director at ESQ Legal practice …Legal lead with Legal Blitz NIG ..Legal Practitioner with Interests in Blockchain and cryptocurrency regulations in Nigeria Over sees all the Legal responsibilities of the company Odetara Demilade Infrastructure Architect Legal Lead Emeka Eze Experience:  Social media engagement office r at vasiti.com Helped Vasiti attend University dominance in Nigeria Handles Engagements and oversee all the Cryset Social Media pages Social Media manager
  • 21. The Advisor Olusegun Ogundeji Africa. Journalism. Technology. Bitcoin/Blockchain. Experience:  He is a contributor on Cointelegraph  He has Certifications from ESERP Business school on Marketing Management  Contributor on 8BTC  He is an Advocator for Blockchain & Cryptocurrency in Nigeria  Contributor on ITWeb Africa  He has worked for the world's largest tech media and event company, International Data Group IDG, for about eight years.
  • 22. Vision The vision is to make Cryptocurrencies easily accessible for people and companies to buy, sell and to use as an efficient and effective medium to exchange value. Mission To be the pillar on which Cryptocurrencies and Blockchain technology can stand and add value to the African society and the world at large.