2. Problem Statement
What problems are Cryset trying to Solve for its Customers
Exchange Use
Exchange of
Cryptocurrencies
It is very difficult to exchange
Cryptocurrencies other than Bitcoins in
Nigeria.
There is no platform that exchanges a
broad range of Cryptocurrencies.
This makes accessibility to
Cryptocurrencies very low. The only
way to acquire these coins is to go
through a exchange, this is very
inefficient if you consider the fees.
Remittance of
Cryptocurrencies
For those who have these
Cryptocurrencies, it is almost
impossible to find a usecase for it
other than as an investment tool.
99% of shops and online platforms
don't accept Cryptocurrencies as a
means of payment for goods and
services offered. This makes
Cryptocurrencies grossly un-
spendable.
3. Our Simple Solution
API/ SCI for Ecommerce
shopping
We are also developing a tool that would
enable holders of Cryptocurrencies shop
online and pay with Cryptocurrencies
directly. The beauty of the platform is
that the merchant can decide to get
remitted in local currencies or
Cryptocurrencies.
This solution would enable merchants
accept Cryptocurrencies as payment for
goods and services.
Multi-Cryptocurrency
Trading Platform
We are Building a platform that would
enable people exchange a broader
range Cryptocurrencies for local
currencies very easily. The platform
would also enable micro quantity
exchanges to as low as $1 in some
cases.
This solution would enable people to
have easier access to Cryptocurrencies
in Nigeria
Cryset is building 2 amazing services that would solve those problems easily
4. How we would make Money
• Cryset would take a 2.5%
commission when someone buys
Cryptocurrencies from us
• Cryset would take a 2.5%
commission when someone sells
Cryptocurrencies to us.
• Cryset would add a 0.5% fee for
using our online payment channel
to buy goods/ services from an
Ecommerce business.
Commissions on
Exchanging
Cryptocurrencies
Fees for using our
payment portal for
online payments
Exchange Listing
fees
Banner Ads
5. Market Size
$432.9
Million
$2.14
Billion
$166.1
Billion
Size of the Nigerian
Cryptocurrency industry by
2018
Size of the African
Cryptocurrency industry by
2018
Total Cryptocurrency Market
Capital
Bitcoin accounts for 75% of cryptocurrency trades in Nigeria.75%
The Nigerian Ecommerce market is a $13 Billion business.
Current market Size
Africa = $ 813,160,000
Nigeria = $ 188,280,000
Using a 1btc = $5,000 bench
6. Africa Projections
Forecast of the African Bitcoin Trading Volume, this shows the Increase in Cryptocurrency activates on the
continent
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2018 2019 2020 2021 2022 2023 2024 2025
Forecasted Africa’s BTC trading VolumeBTC
Source: Cryptocompare.com
7. Current African Market growth rate
60%
240%
5100%
0
1000
2000
3000
4000
5000
6000
2015 -2016 market growth rate
South Africa Kenya Nigeria
This data is showing that Nigeria is Africa's Fastest growing Cryptocurrency market and 2nd largest market
Growth (%)
Ƀ 37,903Ƀ 2,260Ƀ122,537
Source: Cryptocompare.com
Data for 2015 - 2016
8. Reasons Nigerians buy Cryptocurrencies
Showing the reasons Nigerians buy cryptocurrency (Bitcoin) Source https://goo.gl/zeC2PP
23%
20.3%
11.9%
14.4%
28.8%
1.3%
Payments Speed Control Trading Investing Other
Practical reasons Financial reasons
9. Market Opportunity
The Nigerian government is moving to legalize Cryptocurrencies and Blockchain technology.
Source https://goo.gl/oZ2xL5
81%
Smartphones186m
POPULATION
47.7%
Internet users
According to Google trends,
Nigeria is the hottest cryptocurrency spot in Africa.
Nigeria has the largest number of Cryptocurrency
Wallet installs in Africa.
11. Market Potential
0%
200%
400%
600%
800%
1000%
1200%
2017 2018 2019 2020 2021 2022 2023 2024 2025
Payments Store of value
Data showing the projected use of Cryptocurrencies in the coming years. Source https://goo.gl/ctpg65
(%)
Cryptocurrencies biggest opportunity is in the payment market.
12. Outdoor
Meetings
Media
Marketing
Referral
Marketing
Strategic
Partnerships
Go to Market plan
Cryset would be seeking
strategic partnerships with
cryptocurrency startups and
ecommerce businesses. This
will help building the brand.
Cryset would be engaging its
customers on social media,
email marketing and
through various online
marketing campaigns.
Cryset would be using
referral marketing to get
people to do our
marketing and customer
acquisition.
Cryset would be going out to
meet its customers, we would
be talking to people about our
platform and about
Cryptocurrency.
14. Multi-Cryptocurrency
Our platform will give users the
capability of exchanging more
types Cryptocurrencies for local
currencies
Ease to exchange
Our platform removes the
hassles of exchanging
Cryptocurrencies
Lower Commissions
Average fees of 2.5% for trading
0.5% on payments
Flexibility
With our Payment channel
merchants can decide whether
to be remitted in local currency
or Cryptocurrency
Micropayment capabilities
Our platform would enable people
exchange Cryptocurrencies as low as
$1 to local currencies .
Competitive Advantages
15. Key Metrics
This data is based on Cryset exchanging local currencies for Cryptocurrencies, gotten during our proof of concept.
Re-order rate
8.2%
Customer Acquisition cost
$4.28
Average order size
$65
Customer Lifetime value
$66.372
Gross Margin
2.5%
Conversion rate
3%
16. Achievements so far
Successful Proof of concept
Acquired key customer metrics
from our market research
Over N600,000 in revenue with
no marketing budget in a 6
weeks run.
Website 80% completed
17. Business Risks
Some foreseeable risks and Mitigation Strategies
AML/KYC enforcement
Mitigation Strategy
• We would collect relevant data from our customers to
verify identity e.g BVN, National id.
• We will work with the necessary authorities to prevent
money Laundering using our platform.
Lack of talent
Mitigation Strategy
• Training of Employees on New developments
• Contracting jobs to experts
Insufficient demand for service
Mitigation Strategy
• Increasing interest in Cryptocurrencies
• Proper marketing
• Good rates
Reputation risk
Mitigation Strategy
• Strategic partnerships
• Proper customer service
18. Business Risks
Some foreseeable risks and Mitigation Strategies
IT security/Hacking
Mitigation Strategy
• We don’t hold users funds
• We have a SSL Certification for Card payments
• 60% of Cryptocurrencies reserves would be in Cold
storage, in hard ware wallets
Fraud
Mitigation Strategy
• Transactions are verified after 2 Confirmations
• Transactions won’t be completed until funds from
customer has been collected and documented
Deteriorating banking relationship
Mitigation Strategy
• We are working with flutter wave a to maintain an
online wallet in addition to our bank account.
• Compliance with banking standards and regulations
Regulation (in general)
Mitigation Strategy
• Compliance with the countries regulations on
Cryptocurrencies
• Work with government, but protect user data
19. The Team
CEO
Ogueke
Munachimso
Experience:
Head of Business Development at
vasiti.com…
Passionate about Entrepreneurship
CEO, Cryset.com
Social director at TESA
Taken Extensive courses in Project
planning and Control
Cryptocurrency trader
A certification in Customer Analytics
from the University of Pennsylvania
Sulieman
Abdulmayid
Experience:
…Developer Space eagle, (PC game)
…Tech lead Know IT
…Network administrator items UI
Member of IEEE
Proficient in JavaScript , python, C/
C++ , html and CSS
Full Stack developer
Expert in Website administration
Lead Web Developer PR and Strategy Lead
Kayode Babarinde
Experience:
Senior Advocate of Blockchain and
Cryptocurrencies in Nigeria
Worked with Bit Nation
MSC in Blockchain and
cryptocurrency applications
Humaniq Nigerian ambassador
Tedx Speaker
Curator Coin fest Nigeria
Digital currency course in the
University of Nicosia
20. The Team
Experience:
…Hubble app -An educational App
being Adopted by Nigerian
Universities
Proficient in Java script frame works
(angular2 , ionic for Hybrid apps and
Electron Js
Proficient in Server side scripting
Php and Node js
Data base( MySQL , NoSQL
Mongodb, firebase
…Experienced in API infrastructure
Worked with Mayora converting
Wireframes to Android App
Derin Adeniyi
Experience:
…Assistant Executive director at
ESQ Legal practice
…Legal lead with Legal Blitz NIG
..Legal Practitioner with Interests in
Blockchain and cryptocurrency
regulations in Nigeria
Over sees all the Legal
responsibilities of the company
Odetara Demilade
Infrastructure Architect Legal Lead
Emeka Eze
Experience:
Social media engagement office r
at vasiti.com
Helped Vasiti attend University
dominance in Nigeria
Handles Engagements and oversee
all the Cryset Social Media pages
Social Media manager
21. The Advisor
Olusegun Ogundeji
Africa. Journalism. Technology.
Bitcoin/Blockchain.
Experience:
He is a contributor on Cointelegraph
He has Certifications from ESERP Business school on Marketing
Management
Contributor on 8BTC
He is an Advocator for Blockchain & Cryptocurrency in Nigeria
Contributor on ITWeb Africa
He has worked for the world's largest tech media and event company,
International Data Group IDG, for about eight years.
22. Vision
The vision is to make Cryptocurrencies
easily accessible for people and
companies to buy, sell and to use as an
efficient and effective medium to
exchange value.
Mission
To be the pillar on which
Cryptocurrencies and Blockchain
technology can stand and add value to
the African society and the world at
large.