Digital Gifting: A new revenue generator for retailers

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Digital gifting refers to gifting within the digital ecosystem, such as through e-commerce applications. It allows buyers to purchase gift codes or vouchers electronically that recipients can redeem for goods. Examples of digital gifting platforms mentioned include Beri Hadiah on MyTelkomsel app and GO-TIX by GO-JEK in Indonesia. The document discusses the flow of digital gifting between buyers, retailers and recipients and how it involves the electronic transfer of gift codes from buyers to recipients that can be redeemed for goods from retailers. It also notes industry experts' views that digital gifting will become an important channel for retailers to drive omni-channel growth.

Einzelhandel

Digital Gifting
IRX 2017
January 19, 2017

Existing Examples of Digital Gifting
Beri Hadiah
on MyTelkomsel app
GO-TIX
by GO-JEK
Blibli, Gifticon, Gyft
e-commerce (Indonesia & beyond)

Use Cases
Book Medical check-up Doughnuts

Recipient Flow
1 Cone Ice Cream
(Exp. 28 February 2017)
eGift Code
2589-7899

Recipient Flow
Approval Code
123456
Kode eGift
2589-7899
Pada tanggal 11 Januari 2017

Retailer
Recipient
(Rp) 2
goods/
gifts
eGift
1
eGift
Buyer
3 Participants in eGift

B U Y E R E X P E R I E N C E
Value Propositions
Recipient
eGift
1
Retailer
(Rp) 2
goods/
gifts
eGift
Buyer

Confidential
Success / Leading eGift Players (US Based)
Bridget Dolan, Vice President, Digital Marketing at Sephora
“ We expect digital gifting to become a key
differentiator for retailers working to drive
omni-channel growth. “
Department Store Health & Beauty Food & BeverageApparel

How Can We, Gift Card Indonesia, Help?
Retailer
Recipient
(Rp) 2
goods/
gifts
eGift
1
eGift
Buyer
B U Y E R E X P E R I E N C E

http://bit.ly/mulyadioey-digital-gifting
Read more about
the summary of this talk

Happy eGifting!
Mulyadi Oey
mulyadi@giftcard.co.id
Designed by Gabriela Hutomo
Our mission is to enable people
to appreciate others who matter to them.

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Digital Gifting: A new revenue generator for retailers

1. Digital Gifting IRX 2017 January 19, 2017

2. What is eGift? Digital gifting could be loosely defined as gifting within the digital ecosystem. Some refer digital gifting as virtual gifting or eGifting or eGift. Digital gifting helps retailers engage consumers by sharing or participating in a recipient’s brand passion. eGift can be used for gifting to yourself (self-use) or others. 1 Cone Ice Cream (Exp. 28 February 2017) eGift Code 2589-7899

3. Existing Examples of Digital Gifting Beri Hadiah on MyTelkomsel app GO-TIX by GO-JEK Blibli, Gifticon, Gyft e-commerce (Indonesia & beyond)

4. Use Cases Book Medical check-up Doughnuts

5. Recipient Flow

6. Recipient Flow 1 Cone Ice Cream (Exp. 28 February 2017) eGift Code 2589-7899

7. Recipient Flow 1 Cone Ice Cream (Exp. 28 February 2017) eGift Code 2589-7899

8. Recipient Flow Approval Code 123456 Kode eGift 2589-7899 Pada tanggal 11 Januari 2017

9. Retailer Recipient (Rp) 2 goods/ gifts eGift 1 eGift Buyer 3 Participants in eGift

10. B U Y E R E X P E R I E N C E Value Propositions Recipient eGift 1 Retailer (Rp) 2 goods/ gifts eGift Buyer

11. B U Y E R E X P E R I E N C E Value Propositions Recipient eGift 1 Retailer (Rp) 2 goods/ gifts eGift Buyer

12. B U Y E R E X P E R I E N C E Value Propositions Recipient eGift 1 Retailer (Rp) 2 goods/ gifts eGift Buyer

13. Confidential Success / Leading eGift Players (US Based) Bridget Dolan, Vice President, Digital Marketing at Sephora “ We expect digital gifting to become a key differentiator for retailers working to drive omni-channel growth. “ Department Store Health & Beauty Food & BeverageApparel

14. How Can We, Gift Card Indonesia, Help? Retailer Recipient (Rp) 2 goods/ gifts eGift 1 eGift Buyer B U Y E R E X P E R I E N C E

15. http://bit.ly/mulyadioey-digital-gifting Read more about the summary of this talk

16. Happy eGifting! Mulyadi Oey mulyadi@giftcard.co.id Designed by Gabriela Hutomo Our mission is to enable people to appreciate others who matter to them.