Nott Tuesday Presentation

Contents ,[object Object],[object Object],[object Object],[object Object]

MultiPie ,[object Object],[object Object],Spectrum Puzzles Astral Plague

Quick Bio: Steve and Annie Haley ,[object Object],[object Object],[object Object],[object Object],[object Object]

Spectrum Puzzles: Sales Figures ,[object Object]

Android and iOS: Some Stats ,[object Object]

Downloads ,[object Object],[object Object],[object Object],[object Object],[object Object]

Device Sales: iOS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Device Sales: Android 550,000 per day in Summer or Autumn 700,000 per day Dec 21st 16th October 2011: 200 million devices 3.7 million on Christmas weekend Total device numbers, with estimated 220 million devices: 3.1% tablets: 6.8 million *in total*, less than Apple sold in 3 months 3.1% 7inch: 6.8 70% phones with high-res screens: 154 Kindle Fire not included in any of the above!

Device Sales: Kindle Fire Sales figures not released, but estimates are 4-5 million $199 vs 'starting from' $499 for iPads Amazon stated 15th Dec "well over 1 million Kindles per week" - but this includes all Kindles

Device Sales: Kindle Fire By the end of December, dropped from #30 best selling to #90, but sales increased between 6 to 10x 21 st Nov, Spectrum Puzzles approved for the Kindle Fire

Stats Conclusion Stats conclusion: Android is significantly outselling in smart phones, even if you include iPod Touches iOS was hugely outselling with tablets before Kindle Fire, now probably still outselling but margin unclear Market share for smart phones, November 2011

Android Platform Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resource Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],Items put in folders become accessible via autogenerated static references: myBitmap = decodeResource(R.drawable.icon); setContentView(R.layout.startmenu); textbox.setText(R.string.hello); res/drawable res/layout res/values res/drawable-hdpi res/values/strings.xml res/values-fr/strings.xml res/values-de/strings.xml Useful for internationalisation or handling different screen sizes

Android NDK ,[object Object],[object Object],[object Object],“ Fun fact: #windupknight on Android includes 7575 lines of Java. iOS version has 7005 lines of Objective-C. Both have 12000 lines of C#.”

Platform tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Avenues for Selling Critical difference: Amazon tests and approves every submission, Android Market is a free-for-all Amazon has done much better for us (95% of our business!). But not same story for everyone: Competing jigsaw puzzle app reviews: 1, 21 and 125 for their three versions on Android But 2, 3 and 0 on Amazon

Fragmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Graphical Differences AMOLED screen makes for much deeper blacks, therefore making the puzzle a lot harder! Same image on both screens, note the odd squares on the left image

Platforms and Screen Sizes Android system versions Android device spread

Our Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Good Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks for Listening! ,[object Object],[object Object],facebook.com/MultiPieLtd @MultiPieLtd

Nott Tuesday Presentation

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