7. ☐ The current state (automotive experience & search)
☐ Search’s role in the automotive journey
☐ The future of search
☐ How you can prepare for the future
8. Source: Internet Live Statistics, 2018
SEARCHES ARE PERFORMED ON
GOOGLE EVERY DAY
3.5 BILLION
10. STORE VISIT
WITHIN A DAY
50%OF LOCAL-MOBILE
SEARCHES LEAD TO A
Source: Google, Understanding Consumer Search Behavior
11. Google is King of search
2015 2016 2017 2018
Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
Google
search
Google
images
Google Maps
YouTube
Bing
Yahoo!
12. SEO reigns supreme
46%of clicks
SEO
4% of clicks
Google Adwords (SEM)
50%
don’t click
4%
46%
50%
Moz Study
27. ☑ The current state (automotive experience & search)
☐ Search’s role in the automotive journey
☐ The future of search
☐ How you can prepare for the future
35. ☑ The current state (automotive experience & search)
☑ Search’s role in the automotive journey
☐ The future of search
☐ How you can prepare for the future
60. ☑ The current state (automotive experience & search)
☑ Search’s role in the automotive journey
☑ The future of search
☐ How you can prepare for the future
87. Prominence: Cita.ons
A "business citation" or
"business listing" is a web-
based reference to a local
business' "NAP" (name,
address, phone number)
on a localized platform
(Yelp, Acxiom, YP,
Infogroup, Localeze, etc.).
[place image]
122. Beginner’s Guide to SEO
Portent’s Developer’s SEO Guide
Google Dealer Guidebook Best Practices
Google’s Auto UX Playbook
Five auto shopping moments every brand must own
Car buying research data
Consumer car buying process reveals automotive opportunities
2018 Car Buying Journey Study
Lighthouse Speed Testing Tool
Resources
Moshe Ma-yafit @napo789
+Big thanks to: