2. Ok, so your site is now live and you still haven't seen any
traffic whatsoever to your website. Although getting your
site in the search engines can be frustrating it is worth it.
All you need is time, patience, and a little bit of
preparation. Lets start of by talking about the meta tags.
Although most major search engines don't look at the
meta tags for keywords they magnify the title and
description tags and base their entire categorization off of
them. You will want to make certain that every page has
both the title and description tags filled in and be sure to
use you major keyword phrases in both the title and
description. Every page in your website should have it's
own unique title and descriptions.
3. When designing a site the first thing to always remember
is to create the site for the user not for search engines, but
as a disclaimer also be aware of proper search engine
practices.
8. Search engines rank a site by many methods but one of
the most important pieces of criteria for any site is the
number of websites that point back to it aka backlinks. Do
you know of sites that are similar to yours but not a
competitor? If so, you should contact the webmaster and
see if they would be interested in exchanging links with
you. Also you can join many free text link exchanges aka
reciprocal links. Both of these methods will enhance your
backlinks expediential, and since this is single handedly
the most important part of receiving traffic you will want
to take your time and do it correctly. Yet another way of
achieving backlinks is through forums, and blogs. Join
Email Discussion Groups, Forums, Ezines, And News
Groups while placing your websites link in your signature
can create a lot of attention and will also get spidered by
9. It is believed by many that the major search engines use a
tactic to prevent search spam called "sandboxing" this in
short means a waiting period before they will index your
site on their search engine. Although this is very
controversial it is also one of the reasons why you need to
find sites that are out of the "sandbox" who will link to
you. Typically the sandboxing will last from 3 to 6 months.
10. 4. Watch and wait, only make one change at a time:
11. Measure the Progress of your site and how much traffic is
coming in, and whenever you make any changes be sure to
make them one at a time. If you make to many changes at
once you could be undoing all your hard work and efforts
and find your website slipping in the engines. The key to
this step is definitely patience.
13. It may not appear that the search engines are watching
your site but they probably are. Some of the things they
look for in a site as time goes on is the activity level of
your site. If you developed a site 1 year ago and have not
made a single update or even added a new page to the
site it will start to fall in the search engine as other sites
take your place. In reverse if you continually add new
pages to your site this can help your site rise in rank
replacing the stale sites. This doesn't mean that you need
to add a new page every day but try this even once a
month and you will be surprised at the results.
15. Press Releases can bring in very targeted interest to your
site as well as creating backlinks for you throughout high
traffic sites. When you are writing a Press Release do not
spam them with a cheap article loaded with links, it will
only get thrown out. The best way to write a press release
is to find something interesting in your business that has
never been addressed by other companies. Some
examples topics would be: do you have an interesting or
dangerous job, does your website offer something strange
or unusual, have you uncovered a way to make life more
time efficient, easier, or do you have a product or service
that will save others money. If you focus your Press
Release on these criteria and only make a short reference
to your site with only one or two links max you will see
other news sites pick up your story and you may even gain