7. โข Def. A sweet, sticky yellowish-brown fluid made
by bees and other insects from nectar collected
from flowers.
โข Types in Pakistan:
โข Four species of honeybees are found in
Pakistan
โข Apis dorsata,
โข Apis cerana,
โข Apis florea.
โข Apis mellifera
8. Registration details
Business name
โขApiculture (Beekeeping)
Trading name
โขS. Pure Honey Traders
Location(s)
โขToba Tek Singh
Business structure
โขSole Trader
Domain names
โขS. Pure Honey Traders
9. Product Placement
(Beekeeping area)
โข Honey bees boxes will be place
in my agricultural lands, local
jungle and camping of boxes in
the area
โข The placement of boxes will not
fix they are moveable
โข They will place in lonely places
where the movement of human
beings and animals minimum
10. Product Placement
(Honey processing area)
โข Crude honey may contain some
impurities such as wax, dirt and
parts of honey bees
โข Hence its processing is only filtrated
by heating and packaging of honey
in cans or in glass bottles
โข Processing area will present near
bee camping
โข I will make an distribution in my city
Toba Tek Singh
11. Market position
โข Around 7,000 beekeepers manage around
300,000 honeybee colonies in all over Pakistan
โข We will maintain a superior level of honesty and
integrity with customers, employees and
vendors, providing only the highest quality
products, while being a socially responsible
business
12. Unique selling position
โข Say no to adulteration
โข We will minimally process to preserve the real
honey
โข We will never add anything to our honey
No sugar
No fructose
No water etc.
โข Just hard work and belief on 100% pure
13. Market research
โข Pakistani Honey standards are not yet in the
position to export in the European Markets
because of their strict standards of food safety
14. Market targets
โข Demand for honey and honey products in
international and local markets is increasing day
by day, with also significant increase in prices
โข By installing proper technology the production
and quality of the honey may be improve
15. Implementation of schedule
Time required for completing each activity is follows:
Serial
No.
Activities Duration
1. Preparation of project report 1 month
2. Registration and other formalities 1ยฝ months
3. Selection of site ยฝ month
4. Arrangement of land ยฝ month
5. Selection of machinery ยฝ month
6. Approval of loan 2 month
7. Placement of order for machines ยฝ month
8. Procurement of machinery 2 months
9. Getting honey from bees 2ยฝ month
10. Trail and commercial production 1 month
Total time required 12 months
16. Vision statement
โข We will preferred supplier of high quality honey
and associated hive products
โข We will Support the environment by growing
healthy honeybees with 100% pure honey
โข Likewise, we will provide meaningful, rewarding
employment and will make socially consious
contributions to charitable causes
17. Mission statement
โข We have passion will provide natural, healthy
honey and other hive products, direct from the
beekeeper
18. Goals
โข Consumer satisfaction
โข Establishing a distribution network of honey
โข Increase brand awareness
โข Internet marketing and social media sites
โข Increase sales online, in store, and through
retailers
โข Establishing an international brand
19. Key Objectives
โข Expand brand awareness through social media
โข Improve in-store sales by utilizing local ads
โข Promoting direct online sales
โข Increase business to business sales to include
more local stores
20. Finance Required(Staff and Labor)
Serial
No.
Particular No. Salary Total
1. Food
Technologist/Chemist
1 20,000 20,000
2. Skilled worker 2 10,000 20,000
3. Unskilled worker 6 7000 42,000
Total salaries 82,000
worker compensation 1+2+
3
10,000 10,000
Total 92,000
