Muhammad Shahid has over 20 years of experience in sales, marketing, and supply chain management. He has worked at Abudawood Pakistan, International Brands, and Pakistan Beverages. Currently, he is a Section Manager at Abudawood Pakistan managing a sales team and portfolio including P&G, Gillette, and Cornish Foods. Throughout his career, he has exceeded sales targets through innovative marketing strategies and established efficient distribution networks.

1. MUHAMMAD SHAHID
Flat # 02, firstfloorBadrunisacentre
KhokharMohallaHyderabad.
Email ID. muhammadshahid@atcopk.com
Tel#: 022-2721289 Cell #: 0300-8378783 0324-2284005
PROFESSIONAL SUMMARY
Creative,passionateand dynamicprofessional,with a broad based skill setandexpertiseinsales,marketingand supply chain,with outstanding
interpersonal,communication,negotiation andpeoplemanagementskills.Consistentlyexceeds sales targetusinginnovativema rketing
strategieswith a key focuson productportfolio strength.
WORK EXPERIENCE
ABUDAWOOD PAKISTAN (ADP) SECTION MANAGER (September 2014 ‐ TODATE)
Managingprincipals’businessportfolio of P&G, Gillette and Cornish Foods of given territories,comprisingof Retail,Wholesaleand
Modern Retail channels,whereby, lookingafter the coverage, distribution,productivity, TDP, Volume and trade marketing objectives of
the company.
CORE RESPONSIBILITIES:
 Leading and coaching a sales team of 4 SUB-D Supervisors responsible for Quetta Belt, Rahim Yar khan Belt, Khairpur Belt, and
Dharki Belt of ADP.
 Ensuring customer business development by establishing in-store fundamentals and ‘Shopper Based Value’ via
implementation of “Shopper Based Design Standards”
 Collaborating with sales, supply chain and logistic teams to ensure timely shipments.
 Analyzing and strategically planning business results of monthly initiatives for top management’s review
 Achieving brand wise targets keeping in view all key sales fundamentals of the company
 Establishing efficient distribution network for the company portfolio.
 Hiring of Sales team (Sub-D supervisor) in section.
ACHIEVEMENTS:
o Implementation of HFS-Large and MM3 programme in Large SDs.
o Trainingand Development of Sub-D Supervisor for next level, assign differentreports and records as section SPOC.
o Appoint 03 SDs for Vicks product and achieveIYA 212% in 09 months.
o Analyzing and strategically planning business results of monthly initiatives for top management’s review
o Achieving brand wise targets keeping in view all key sales fundamentals of the company
o Establishing efficient distribution network for the company portfolio.
ABUDAWOOD PAKISTAN (ADP) SECTION SUPERVISOR (JUNE 2008 ‐ Till Sept 2014)
Managingprincipals’business portfolio of P&G, Gillette and Millac Foods of given territories,comprisingof Retail,Wholesa leand
Modern Retail channels,whereby, lookingafter the coverage, distribution,productivity,volumeand trade marketing objectives of the
company.
CORE RESPONSIBILITIES:
 Leading and coaching a sales team of 4 SUB-D Supervisors responsible for Coastal Belt, Mirpur khas Belt, Tando Muhammad Khan
Belt, and Sanghar Belt of ADP
 Ensuring customer business development by establishing in-store fundamentals and ‘Shopper Based Value’ via
implementation of “Shopper Based Design Standards”
 Collaborating with sales, supply chain and logistic teams to ensure timely shipments.
 Analyzing and strategically planning business results of monthly initiatives for top management’s review
 Achieving brand wise targets keeping in view all key sales fundamentals of the company
 Establishing efficient distribution network for the company portfolio.
ACHIEVEMENTS:
o Upgraded Sub-Ds to OracleSoftware and its successful implementation on ground level for Business related Processes.
o 125 % IYA in the Fiscal year 12’13.Company objective 122%.
o Trainingand Development of Sub-D Supervisor for next level, two Sub-d supervisor promoted as Section supervisor.
o Preparing and Implementing SD shipment module with CS&L Team.
o Successfully completed rural coveragepilotproject.

2. INTERNATIONAL BRANDS (PVT) LTD FIELD MANAGER (1ST MARCH 2005 TILL 10TH JUNE 2008)
CORE RESPONSIBILITIES:
 To achievedistribution,visibility,productivity,coverage,volume objectives in assigned territory & provide on Job Sales Trainingto
Sales Team.
 Achieve long/ short term and new brands volumetargets.
 Achieve brand wisetarget.
 Run successfully display contest.
ACHIEVEMENTS:
 Successful launch of Wella Haircolour in RahimYar Khan.
 IncreaseCoverage of Hyderabad City 2100 shops to 2400 Shops.
INTERNATIONAL BRANDS (PVT) LTD FIELD SUPERVISOR (APRIL1, 2004 TO 28TH FEBRUARY 2005)
CORE RESPONSIBILITIES:
 Responsible for all sales related activities Distribution, Coverage, Visibility, Sales Target, Training of TSOs, ASOs, & Merc handiser.
ACHIEVEMENTS:
 Successful Launch of Pure Water Purifier sachets in Hyderabad.
 Achieved 88% Distribution.
 Increase coverage of Hyderabad City 2100 Shops to 3000 shops.
 Hyderabad city got title of model town for Pur sachets products in Sindh.
INTERNATIONAL BRANDS (PVT) LTD AREA SALES OFFICER: (JUNE 15, 2002 TO APRIL 18, 2004)
CORE RESPONSIBILITIES:
 Achieve Sales fundamentals set by the company Distribution, Coverage, visibility, Pricing and Volume. Target.
 Appointing of Sub Distributors town of IBL, Recruitment of Sales man for Sds town and give them trainingon sellingskillsan d
merchandising.
ACHIEVEMENTS
 Achieved 113% growth vs. last year in 2003-2004.
 Took Individual sales man for P&G Business in 05 towns.
 Increase ROI of Sds by the establishing of market discount.
 Decrease SDs creditin market and increasethe volume by the help of increasingcoverage.
INTERNATIONAL BRANDS (PVT) LTD TERRITORY SALES OFFICER: (APRIL 7, 1996 TO JUNE 14, 2002)
CORE RESPONSIBILITIES:
 Achieve sales fundamentals set by the company Distribution, coverage, Pricing, visibility and volume target.
 Deliver agreed short and long term objectives.
 Prepare competitors activity reports.
PAKISTAN BEVERAGES (PVT) LTD. (PEPSI COLA) SALES OFFICER (JANUARY 12, 1994 TO MARCH 30, 1996)
CORE RESPONSIBILITIES:
 Achieved 120% growth Vs last year in 1995.
 Develop new area G.O.R Colony and Hussainabad.
 Increased 30 Shops.
TRAININGS
 Successful completion of CBD College one organized by P&G.
 Successful completion of Train the Trainer course.
 Successful completion of Sales Supervision program organized by Pepsi Cola International.
 Successful completion of Sales execution training program organized by Pepsi Cola International
EDUCATION
BACHELOR OF COMMERCE (B.Com) FROM SINDH UNIVERSITY JAMSHORO (1994-96)
SKILLS AND INTERESTS
- Proficiency in SAP SD module - Proficiency in MS Word, PowerPoint, EXCEL.
- Reading Newspapers.