1. Muhammad Israr
Marketing & Sales ManagerMarketing & Sales Manager
Import ManagerImport Manager
Marketing ExecutiveMarketing Executive
Operation ExecutiveOperation Executive
Mobile 00966-562041840
Email isrardirveeisrardirvee@yahoo.com@yahoo.com
m_israr78@hotmail.com
Iqama (2243122336)/Transferable
Location: Riyadh
 Expert Marketing Key Account Management , Operations Executive & Import Manager with business &
organizational intelligences having 10 years of experience.
 Master in Business Administration from IBMS Peshawar Pakistan.
 Led worked on business critical Marketing Projects.
 Solid experience in Import, follow up with shipments, clearance and documentation.
 Solid experience in Forecasting, Assigning Targets and implementations.
 Expertise in forecasting product Impact in multi-level customer-classes based upon cost and coverage time factors.
 Sound experience in Creating, Monitoring and Operating of Team-based ground-level marketing campaigns.
 Expert at operation optimisation with scheduled and unscheduled events.
 Excellent planner, implementer and executer of hot & cold projects.
 Team player and leader; having people skills.
 Expert at time-management. On-mission for excellence & success.
 Multilingual (Expert – English, Expert – Subcontinent Languages and Arabic).
AREAS OF EXPERTISEAREAS OF EXPERTISE
o Revenue & Profit Growth
o Successful Product Launches
o Global Brand Management
o Positive Client Relationships
o Team Leadership and Building
o Documentation
o Product Positioning
o Importation
o New product development
o Forecasting
o Influential Presentations
o Key Account Management
EXPERIENCE & WORK HISTORYEXPERIENCE & WORK HISTORY
Import Manager October 2012 to Present
REFRIGERATION AND ENGINEERING ESTABLISHMENT (PVT) Ltd. (Riyadh Saudi Arabia)
Working as Import Manager (Placing Order and Follow up with shipment till GRV received) from various suppliers of
Refrigeration and Kitchen Equipments brands including Costan, Emerson Climate Technology, MBM, Tekso, MIV, Coolmes,
Technodom etc.
 Importing Refrigeration and Kitchen Equipments form Italy, Turkey, China and France.
 Placing Orders.
 Price negotiation.
 Price Comparison.
 Order Confirmation.
 Calculating Cost for the import Order.
 Making regular follow up for the order.
 Obtaining ETA and ETD from the suppliers.
 Establishing L/Cs.
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2.  Preparation of Documentation.
 Follow up for the documents needs in custom.
 Follow up with custom clearing agent.
Supervising the whole process from putting P.O till GRV received.
Marketing & Sales ManagerMarketing & Sales Manager July 2011 to September 2012
AYNAN FOR TRADING / QATRAT MIN SUHUB WATER FACTORY (Southern Area / Jeddah Saudi Arabia)
Worked as Marketing & Sales Manager (Running a team of 15 employees, 2 Merchandisers Key Accounts, 11 Cash van, 2
Salesmen for Hotels and Catering) for Sales of Drinking Water of different pack size of targeted sales as well, open new
business area in different division.
 Supervising a team of 15 employees.
 Assigning roots to sales team.
 Preparing General Guideline for the Sales Team.
 Planning Sales rout wise.
 Assigning Targets to Salesmen.
 Pushing salesmen to achieve the targets.
 Regular Meeting with Customers and follow up.
 Having regular sight on market trends in term of price and budget.
 Supervising 6 branches across the Kingdom.
Import Coordinator January 2009 to June 2011
FORSAN FOODS AND CONSUMER PRODUCTS COMPANY (PVT) Ltd. (Saudi Arabia)
Worked as Import Coordinator (Placing Order and Follow up with shipment till GRV received) with famous Meat and Pastry
brands including Mataboi, Firoboi, United Source One, Ekro, Mastermartini and Patisfrance in consumer goods and improve
the targeted sales as well, open new business area in different division.
 Importing meat and pastry items form U.S.A and France.
 Placing Order for meat and pastry
 Price negotiation.
 Price Comparison.
 Order Confirmation..
 Calculating Cost for the import Order.
 Making regular follow up for the order.
 Obtaining ETA and ETD from the suppliers.
 Preparation of Documentation.
 Follow up for the documents needs in custom.
 Follow up with custom clearing agent.
 Supervising the whole process from putting P.O till GRV received.
Marketing Executive January 2008 to December 2008
FORSAN FOODS AND CONSUMER PRODUCTS COMPANY (PVT) Ltd. (Saudi Arabia)
Was serving as Marketing Executive (Planning Sales and forecasting Productions) with famous Foods brands including
Mozzarella, Cheeses, Chocolate and Butter Unsalted in consumer goods and improve the targeted sales as well, open new
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3. business area in different division.
 Preparing Forecast on the basis of Previous Record and Current Market Status
 Revision on Forecast on monthly basis.
 Preparing Production Schedule for upcoming three months.
 Assigning Targets to different branches and salesmen.
 Visiting different Hyper Markets and Super Markets to analyze our products with competitors in order to enhance our
Market shares.
 Responsibility to maintain buyer accounts for order booking and timely shipments.
 Correspondence and meetings with buyer for current and to attain new orders and shipments.
 Analyzing client requirements and Market trends and developing new sample range to generate maximum order
booking to achieve company targets.
 Providing the frame work for overall brand coherence.
 Directly liaison with the Sale strategic set ups.
 Focusing on the development of the product and incorporating it the right way, yet meeting the lead times.
 Have a good support by vertically integrated Product Development and Research Centre.
 Follow up of running customer orders and play role as merchandising in factory to meet sampling and production
requirements.
 Inter departmental coordination to manage supply of all stock and delivery schedule according to buyer wish.
 Reporting to AGM Marketing and updating the status regarding sale, Cash flow and different supply issues.
Executive Secretary
Saudi Technical Industrial Group (Saudi Base) August 2007 to December 2007
Played a key role as Executive Secretary by establishing coordination among four factories and the head office by smooth
communication and timely updates.
 Developing File system for different Factories.
 Maintaining all the documentation of Four Factories.
 Sending and Receiving Faxes.
 Preparing Weekly and Monthly Reports of Different Heads of the Dept.
 Monthly Estimation and Sales Report.
 Reservation of Tickets and Hotels.
 Correspondence via Telephone, Fax, E-Mail with different GM of the Factories.
 Developing Sales report from the invoices on monthly basis.
 Maintaining daily cash movement report on daily basis.
 Preparing Insulation schedule for Al Aqaria Pipe Insulation.
 Preparing Time Sheets for the employees.
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4. Account Officer Year 2003 to 2006
National Data Base and Registration Authority (NADRA)
 Preparing daily ledger.
 Developing balance sheet and profit & lost account.
 Correspondence with bank.
 Correspondence with HQ and GHQ of finance department.
 Dealing with audit dept of GHQ.
EDUCATION & PROFESSIONAL CERTIFICATIONEDUCATION & PROFESSIONAL CERTIFICATION
2001–2003 IBMS Peshawar, PAKISTAN
M.B.A (MIS)
1999-2000 University of Peshawar Peshawar, PAKISTAN
B.Sc (Satate, Math’s)
SMENARS &TRAININGSSMENARS &TRAININGS
Training Title Period Name of Institute Location
Secretarial Training One Year Worker Welfare board Peshawar Pakistan
Computer Certificate Six Months Islamia Computer Institute Peshawar Pakistan
PERSOANLSPERSOANLS
PAKISTANI – Married – 35 Years of Age
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