1. SEARCH ENGINE OPTIMIZATION (SEO)
PRESENTED TO : Mr. Ali Zishan
PRESETED BY: Shaikh Danish
REGISTRATION ID : 3850
PRESENTED DATE: 25/12/2014
2. INTRODUCTION TO SEARCH ENGINE
OPTIMIZATION
• Search Engine Optimization (SEO) is the process of developing,
customizing or retooling a website so that it achieves a sustained
high ranking on Search Engine Results Pages (SERP) for important
keywords or key phrases. Search Engine Optimization uses a
combination of techniques, tools, and technical know-how to get
results.
• In reality, SEO is an extremely technical and important element of
internet marketing.SEO programs are most successful when the
principles of SEO are clearly understood at all levels of an
organization.
3. WHAT IS SEARCH ENGINE?
• A search engine is an information recovery system designed to help find
information stored on a computer system, such as on the World Wide
Web, inside a corporate or proprietary network, or in a personal
computer.
• The search engine allows one to ask for content meeting specific
criteria (typically those containing a given word or phrase) and
retrieves a list of items that match those criteria.
4. HOW THE SEARCH ENGINE WORKS?
A search engine operates, in the following order
1. Web crawling
2. Indexing
3. Searching
5. WEB CRAWLER
• A Web crawler is an Internet bot that systematically browses the
World Wide Web, typically for the purpose of Web indexing. A Web
crawler may also be called a Web spider
6. INDEXING
• The purpose of storing an index is to optimize speed and
performance in finding relevant documents for a search query.
• Without an index, the search engine would scan every document
in the corpus, which would require considerable time and
computing power.
7. SEARCHING
• Search engines normally consist of spiders (also known as bots)
which roam the web searching for links and keywords.
• They send collected data back to the indexing software which
categorizes and adds the links to databases with their related
keywords.
• When you specify a search term the engine does not scan the
whole web but extracts related links from the database.
9. ON-PAGE OPTIMIZATION
• The on-page optimization elements are:
• Titles, Headings
• Meta tags
• Clean Design
• Navigation
• Content - Keywords
• URLs
• Sitemaps
• File size
• Site size
• Domain name
• Site age
10. The following is a checklist you should run
through every time you create a new webpage
• File Name:-
The file name of a page is taken into account when search engine spider your
website. You should therefore always try to use your main keyword in the
filename. If you are using dynamic pages you could use mod_rewrite in the
*.htacces file to rewrite your file names and URLs.
• Title Tags:-
The page title is what most search engines will show on their search result
pages. It is vital that you make extra effort into getting this right and it
should not (only) is the websites name.
11. • Meta tags:-
Although most search engines don’t pay much attention to meta
tags it is still important to add your meta tags for on page
optimization. Some search engines still use them to display your
page in their lists.
• Heading Tags:-
Right after your page title your heading tags are of most
importance. Search engines use them to define the importance of
your keywords. If you find you’re heading tags too big and use css to
define how they look.
12. OFF-PAGE OPTIMIZATION
• The off-page seo elements include:
• Page Rank
• Back links
• Link Exchange
• Anchor text
• Relevancy
• Directories
• Traffic
• Bookmark
13. How Search Engines Rank Web Pages:-
• Search for anything using your favorite crawler-based search
engine. Nearly instantly, the search engine will sort through the
millions of pages it knows about and present you with ones that
match your topic. The matches will even be ranked, so that the
most relevant ones come first.
14. Back Links:-
• Back links are basically incoming links to a particular website or
webpage. The more the number of back links a website or a
webpage possess the more popular or important the website is.
Back links are also popularly known as incoming links inbound
links, in links and inward links.
15. Link Exchange:-
• Though it is a very old method for building traffic and back links,
link exchange still works. Exchange links with quality and relevant
sites for building back links.
Anchor text:-
• The anchor text apparently plays an important way for keyword
relevancy too.
16. Directories:-
• Submit you website in as many web directories as you can. These
web directories attract a large number of visitors daily and so you
may get a good number of visitors from such directories.
17. COMMON SEO TERMS USED IN THE WORLD OF SEO:-
• ALGORITHEM
A complex mathematical formula used by search engines to measure
the relevance and importance of websites and rank them
accordingly in their search results. These algorithms are kept tightly
under wraps as they are the key to the objectivity of search engines
(i.e. the algorithm ensures relevant results, and relevant results
bring more users, which in turn brings more advertising revenue).
18. • ARTICLE SUBMISSION SITES
Websites which act as repositories of free reprint articles. They are
sites where authors can submit their articles free of charge, and
where webmasters can find articles to use on their websites free of
charge. Article submission sites generate revenue by selling
advertising space on their web
19. • COPY
The words used on your website.
• COPYWRITER
A professional writer who specializes in the writing of advertising copy
(compelling, engaging words promoting a particular product or service).
• CRAWL
Google finds pages on the World Wide Web and records their details in its index
by sending out ‘spiders’ or ‘robots’. These spiders make their way from page to
page and site to site by following text links. To a spider, a text link is like a
door.
20. • DOMAIN NAME
The virtual address of your website (normally in the form
www.yourbusinessname.com). This is what people will type when they want to
visit your site. It is also what you will use as the address in any text links back to
your site.
• FLASH
A technology used to create animated web pages (and page elements).
• FREE REPRINT ARTICLE
An article written by you and made freely available to other webmasters to
publish on their websites.
21. • HTML
HTML (Hypertext Markup Language) is the coding language used to create
much of the information on the World Wide Web. Web browsers read the
HTML code and display the page that code describes.
• INTERNET
An interconnected network of computers around the world.
• JAVASCRIPT
A programming language used to create dynamic website pages (e.g.
interactivity).
22. • LINK
A word or image on a web page which the reader can click to visit another
page. There are normally visual cues to indicate to the reader that the word
or image is a link.
• KEYWORD
A word which your customers search for and which you use frequently on
your site in order to be relevant to those searches. This use known as
targeting a keyword. Most websites actually target ‘keyword phrases’
because single keywords are too generic and it is very difficult to rank highly
for them.
23. CONCLUSION:-
• The process of SEO is not easy to tackle, largely because so many pieces
of a site factor into the final results. Promoting a site that writers on the
web are unlikely to link to is as deadly as creating a fantastic website no
one will see. SEO is also a long-term process, both in application and
results - those who expect quick rankings after completing a few
suggestions in this guide will be deeply disappointed. Search engines can
often be frustratingly slow to respond to improvements that will
eventually garner significant boosts in traffic.
• Search engine optimization is a complex task that requires a steady
effort. To be most effective, your optimization campaign should be
consistent.
