The document summarizes information about the Walt Disney Company and Disney Channel. It outlines the company founders and businesses, Disney Channel's launch and shows, and Anne Sweeney's tenure leading improvements as president from 1996-2003. During her time, Disney Channel grew its audience from 14 million to 83 million homes and negotiated higher subscriber fees. Her success was due to continuous research, a commercial-free experience, and leveraging Disney's trusted brand and relationships across properties.

1. Group Members
Faizan Saleem
Musa Ali
Muhammad Badar Uz Zaman
Muhammad Faizan
Waqar Hussain

2. • Mission Statement
• Company’s Profile
• Company’s Challenges
• Company’s Competitors
• Achievement
• Company’s Success Factors
• SWOT Analysis
• Leverage Success

3. “I only hope that we don’t lose sight one thing that it was all started by a
mouse”
Walter Elias Disney
“It’s On” & “The best place to be”
Disney Channel Slogans

4. “To be one of the world's leading producers and providers of entertainment
and information. Using our portfolio of brands to differentiate our content,
services and consumer products, we seek to develop the most creative,
innovative and profitable entertainment experiences and related products
in the world."

5. Company Name: Walt Disney Company.
Founded: 16th October 1923 as a cartoon studio.
Founder: Walter Elias Disney (1901-1966)
Businesses: The company divided into five major business segments:
Media Networks
Parks and Resorts
The Walt Disney Studios
Disney Consumer Products
Disney Interactive
Annual Revenue: $42.28 Billions (2012)
Employees: 166,000 (as of 2012)
Website: www.thewaltdisneycompany.com

6. Launched: 18th April 1983
Founder: Jim Jimirro
Disney Related Channels:
Disney Junior
Disney XD
Disney Cine magic
ABC Family e.t.c.
1st TV Show : “One Hour in Wonderland” (1950s)
1st TV Show on Disney Channel: “Good Morning, Mickey !” (1980s)

7. Category
Children Entertainment Channel
Sector
Media and Entertainment
USP
All Characters of brand Disney available at one place
Segment
Children who want to see cartoons and learn from entertainment
Target Group
4+ to 17
Positioning
All the Disney cartoons and characters at one place
Website: disneychannel.disney.com

8. Anne Sweeney tenure with Disney Group (1996-2003)
Challenges
Competitors
Achievements
Success factors

9. As President Sweeney joined Disney Group in 1996, she had two important
challenges.
• Improve the programming quality.
• Ensure the transition took place smoothly.
Subscriber fees
• Disney channel fee 75 cents.
• Nickelodeon fee 33 cents
• Cartoon Network fee 13 cents.

10. •Cartoon Network
•Nickelodeon
•Animax
•POGO

11. •When Sweeney joined in 1996, the channel had an audience of
just 14 million homes.
•In 2003 it reached to 83 Million viewers.
•Earned/ charged highest subscriber fee.

12. • Any channel had two revenue streams.
•1. Subscriber Fee.
•2. Advertisements sponsors.
• February 2002 Disney signed a multiyear sponsorship with
McDonald.
• In 1994 Eastern Kodak Co. for prime time show as presenting
sponsor.

13.  Continuous research.
Commercial free channel.
Safe and trusted.
Relationship with operators.
Disney theme parks.
Affiliated-sales personnel.

14. Strength
1.All popular Disney cartoons and Disney movies
2. Channel feeds available in over 160 countries and 30 languages
3.Diversity of viewers has increased with an older audience, typically teenagers, young adults
and young families
Weakness
1.Repetitive programs
2.Individually the channels are highly priced
Opportunity
1. Potential and scope to go worldwide
2. Special talent hunting shows for kids can be made
3. Growth of entertainment , Kids –Family / Media Shows in emerging markets
Threats
1. Video games
2. Internet
3. Outdoor games
4. Toys
5. Other channels
6. Recession
7. Increasing Salary and Labor cost

15. • In the year 2000 all the popular stars and other divisions are
increasingly involve with the channel to archive the leveraging
success
• Disney Channel shows All time Box Office Hits Movies including
Pirates of Caribbean‘s, Lion King, Finding Nemo & Toy story e.t.c

16. •In year 2003 Wal-Mart has planned to lunched new line of
clothing basic on Disney channel hit TV series Kim possible
and Hanna Montana.
•Disney channel become an important cash flow driver for
Walt Disney Co. And channel was projected to generate
income of $ 340 millions in the fiscal year 2003.