end to end marketing platform where it enbales digital population to earn money through marketing activities. for businesses it'll served as data driven marketing

1. Money Maker Engine! www.mamorae.com

2. This is Mamorae
An end-to-end online marketing platform, connecting soc-med users
with businesses in digital world.
Mamorae is the platform where all soc-med users can earn money by
simply sharing content marketing to their own personal soc-med
account. In return, our platform helps businesses increase brand
awareness, store traffic (online & offline), and gives market insights,
most importantly helps increase sales.
12/2015
FOUNDED
2/2016
BETA TESTING

3. Problems with Online Marketing
High Cost
for online and
offline
production
and spreading
Lack of Data
Driven
Difficult to
track impact
Lack of
Engagement
Low benefits
for audience to
do wide
spreading
Long Process
Using 3rd
party, offline
negotiation to
production
Monotone
Campaign
Low
conversion
from brand
awareness to
sales

4. Mamorae's Solution
Empower all soc-med users to become your marketer and buyer!

5. Jobs Vouchers
Soc-med users will spread the marketing content to
their social media. Its function to increase product's
brand awareness. In return, soc-med users will get
reward / mamorae balance as their incentive.
Soc-med users will redeem their balance with
vouchers that placed by the businesses. It aims to
track conversion rate from brand awareness to
sales.

6. Jobs Flow
1. Content marketing will be
found in Jobs page.
2. Pick content marketing
that want to be published
on soc-med.
3. Share it to soc-med.

7. Vouchers Flow
1. Vouchers will be found in
Vouchers page.
2. Pick favorite vouchers.
3. Redeem the vouchers
using mamorae's balance
or bank transfer.

8. Buzzer Traction
Successfully acquired 1070
users with 0 cost (organically) .
We started from our personal
soc-med, cross platform
marketing, amplified through
Mamorae and offline seminar.
1070
Buzzers
0 200 400 600 800
Male
Femal
e
Series1
21%
16%
12%20%
5%
9%
11%
6%
interest
fashion
f&b
sports
technology
automotive
education
travel
others

9. Merchants
Traction
We are mapping the online &
offline businesses and
approach them offline. We
started from our personal
network to do the internal
assesment.
107
Merchants
1405
Shares
on soc-med
Buzzers tend to share marketing content on Facebook than
Twitter
Merchants by Industry
Merchants by sectors

10. Why Us?
The growth of social media users will reach up to 100
million active users in the next 4 years. Thus, mamorae
provides a very simple technology / way of doing
marketing enabling businesses to reach wider audience to
channel its product.
Source : Stancombe Research & Planning, Deloitte Access Economics

11. Why Us?
The rapid growth of internet users will increase the total digital ads
spending up to 50% expectedly in the next 4 years, regardless the
size of the businesses. Marketing through digital also proved the
increasing up to 30% of sales therefore, businesses needs to find a
way how they can engage effectively with digital marketing.
Source : Stancombe Research & Planning, Deloitte Access Economics

12. Why Us?
E-commerce transaction in Indonesia only counts around 0,8% from total
purchasing in retail sector. By running a campaign in Mamorae, merchants
empowering buzzers to be their buyer.
In return, merchants will get a more personal marketing campaign viral in buzzer's
soc-med.
90% of people believe brand
recommendations from friends, which is over
2x as effective as newspaper, TV, internet or
radio ads.

13. Next Step
Mobile Apps
Mobile ad spending increases
are in the triple digits, and will
continue that way through
2018.
Source : emarketer, Indonesia to Enjoy Robust Growth Across Ad Media. http://www.emarketer.com/Article/Indonesia-Enjoy-Robust-Growth-Across-Ad-Media/

14. Next Step
Direct Payment
System
Enable buzzers not only
purchase vouchers and
withdraw, but also have direct
payment activities into their
favourite brands.

15. Next Step
Konten Mamo
From picture to video, in
purpose to capture
impressions per content.
Empower all merchants to
create their own video to be
spread in soc-med.

16. Buzzers Merchants
Buzzers are our soc-med users, we call it buzzer
because they will make noise about the content
marketing.
Merchants are our businesses, will set-up their own
content marketing based on their marketing needs
and budget. We will provide dashboard that'll show
analytics and their soc-med.
84 M
Market size in Indonesia :
active users age 17+,
follower min. 100
59 M
Market size in Indonesia :
early adopters, urban businesses,
online & offline businesses
8 M
servicable market in 2021
Indonesia
50 K
servicable market in 2021
Indonesia

17. Pricing Plan
IDR 50
1 buzzer per post
Merchant minimum hire 100
buzzer, with 60 minutes placement
post
IDR 300 K
50 unique codes
Minimum voucher placement,
without after sales fee
10% commission from total
amount hiring buzzer
Full amount from voucher
placement.
IDR 330 K
minimum purchase per
merchant
IDR 630 K
effective marketing campaign
per merchant

18. Pricing Plan
Monthly
Customize buzzer quantity
Scheduling campaign
Jobs +voucher
Analytics
Free trial 1 month
1 time only
Cusomtize buzzer quantity
Scheduling campaign
Jobs +voucher
Analytics
100 250 500 1000 3000
60 120 180
BUZZER HIRED
ADS PLACEMENT / MINUTE
IDR 3000 +IDR 2000 +IDR 4000
VOUCHER PLACEMENT =
50 CODES = IDR 200,000
+ ADDITIONAL 50 CODES = IDR 100,000

19. FORMULA = (JOBS)+(VOUCHER)
(Buzzer hired x ads placement x 10%) + (Voucher placement)
Ex= (500 B X 120 M X10%) + ( IDR 200,000)
= ( 2,750,000) + ( 200,000)
= IDR 2,950,000

20. Merchant Spending Projection in 2021
(minimum purchase)
0 retention 3x retention 6x retention

21. Merchant Spending Projection in 2021
(effective purchase)
0 retention 3x retention 6x retention

22. Buzzer Transaction Projection in
2021
1 content 3 contents 6 contents
IDR 408 B
Transaction for 17 contents
Gain IDR 50K to withdraw the money

23. Market Adoption Plan
Offline approach :
- Events
- Community Engagement by creating a seminar
- Creating annual virtual bazaar
- Indonesian Roadshow
- Attending & partnering with startup events
- Strategic Partnership
Online approach :
- Facebook ads: to get high organic engagement in FB
- Referral code
- Adwords: get low CPC, high quality score
- SEO: get good rank on Google, SEO onpage, SEO offpage – building backlink
- Sign up/Log in through FB, twitter, or gmail/G+: to get more database from their friend list
- Launching the mobile apps: 95,8 million internet users using smartphone
- Email Marketing: to collect email database
- Instagram, Twitter: get big followers by cross promote with other big account
- Carrier Blog: to win more attraction in SEO and increase the awareness to Mamorae
- O2O: online to offline business, making online experience into offline

24. Competitive Advantage
1st to market
Incentive for everyone
Only one time fee, no further deduction
Ease of use and set up marketing
Wider reach with measurable data insight
Merchant power
Powerful social sharing
Real time tracking
Direct engagement

25. The Mamos
Co-Founder, CEO
Master of marketing graduates with strong
leadership organisational background.
involved in many volunteering work during 6
years as overseas student. had previously
working in digital marketing industry and help
the company acquire new customers which
leads to sales. aim to unleash Indonesia digital
potential.
Co-Founder, COO
Serial entrepreneur who began her journey in
offline business and became startup
enthusiast from 2 years ago. She was
previously working as a business development
in tech startup, and start seeing the high
demand of online marketing for both online &
offline businesses.

26. Contact Us :
Gedung Sentra Kramat,
Jalan Kramat Raya no. 7-9
Senen, Jakarta Pusat
Aghnia Syahputra
as@mamorae.com
+6281220899889
Omega Tamboen
ot@mamorae.com
+6281513022956