Digital marketing: a new brand of pasta

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Some ideas about how to target the western Europe market for an imaginary premium new pasta brand. Digital marketing steps

Marketing Business Unterhaltung & Humor

Visitors are 2X more
likely to be engaged…
Highest
bounce rate….
14%
14%
13%
6%
18%
1%
7%
10%
36%
40%
18%
18%
12%
50%
1%
37%
Most
effective
Generating
leads
Where
customers
come
from
Highest
Quality
leads
Customers
That
remain

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Digital marketing: a new brand of pasta

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5. Visitors are 2X more likely to be engaged… Highest bounce rate…. 14% 14% 13% 6% 18% 1% 7% 10% 36% 40% 18% 18% 12% 50% 1% 37% Most effective Generating leads Where customers come from Highest Quality leads Customers That remain