Project for Coursera Course: Foundation of Business Strategy Analysis of Coca Cola Pakistan

3. MISSION
• To refresh the world in body, mind
and spirit.
• To inspire moments of optimism
through our brands and our actions.
• To create value and make a
difference everywhere we engage.

4. OBJECTIVES
•
To know the core values, vision and
mission
•
To understand the internal and
external environment in which Coca Cola
operates.
•
To understand the future prospects of
different products
•
To identify and characterize the
different growth strategies used by
Coca Cola
•
To know about the Coca-Cola
Company’s strategies management
process

6. PORTER’s FIVE FORCEs
MODEL

8. •
•
•
•
•
•
Differentiated Marketing
Customer satisfaction
Endorsement of celebrities
Reasonably priced
Consumer connecting advertisements
Availability in every local market

10. STRENGTHS
- Strong brand image
- Financially stable
-Strong distribution channel
-Heavy promotional activities
-70% revenue-outside USA
WEAKNESS
-Health care issues.
-Product offering restricted to
beverages
-Inability to launch new
product.

11. OPPORTUNITIES
- Strong brand image
- Financially stable
-Strong distribution channel
-Heavy promotional activities
-70% revenue-outside USA
WEAKNESS
-Health care issues.
-Product offering restricted
to beverages
-Inability to launch new
product.

12. BCG MATRIX OF COCA-COLA

13. HIGH
Question
Mark
STAR
BUSINESS
GROWTH
RATE
LOW
CASH
COW
DOG
HIGH
LOW
MARKET SAHRE

14. Cost
2.5
Coca Cola
2
Differentiation
Pepsi
1.5
Amrat Cola
1
0.5
0
0
0.5
1
1.5
2
2.5

15. Time
Sales

16. •Strong Retail Strategy
•Strong Brand Image
•Focus on Quality
•Strong Competition with PEPSI
•Price War
•Low threat of Entrants
•Strong Threat of Substitutes