Exam question industry

1. EXAM QUESTION
•Explain how film distributors target
local, national, and global audiences.
Refer to IDB in your response.

4. US POSTER

6. RECAP
• Directed by Ken Loach
• Starring Dave Johns and Hayley Squires
• Produced by Sixteen Films, BFI, Why Not
Productions, Wild Bunch, and BBC Films
• Distributed by eOne Films (UK)
• social-realist genre
• a British film!

7. UK
TRAILER

8. INTERNATIONAL
TRAILER

9. US TRAILER

13. INTERNATIONAL DISTRIBUTION

17. AWARDS
• Film won best actor and best newcomer
for Hayley Squires at the British
Independent Film Awards
• Evening Standard film awards – best film,
best actress, most powerful scene
• BAFTAs
• Palme D’Or
• All of these were opportunities to say
something political on a major platform

18. ACTIVITY
• You are going to run a campaign in a
newspaper to promote the film I, Daniel
Blake
• Which newspaper will you choose and
why?
• Come up with some ideas about the
campaign you would run.

19. DAILY MIRROR
• Rather than collaborating with The
Guardian newspaper, a typical non-
Murdoch choice for a Loach film
• Tabloid The Mirror has a broad working-
class readership outside of London
• Far more left-leaning that The Sun

21. DAILY MIRROR
• eOne harnessed the news agenda generating
conversation around socio-political themes
and positioning it as a must-see film
• A newspaper with left-leaning political
agenda and readership
• multi-platform campaign
• preview screenings around the UK with
newspaper giving away 10,000 tickets
• “our brief was to raise awareness of the
release, generating conversation around its
potent social messages and making it a must-
see film”.

22. • The Mirror is the biggest-circulating
newsbrand on the left
• its editorial agenda is outspoken about social
justice and campaigns on topic such as the
‘bedroom tax’
• Creative approach was to give the title
character a voice across the Mirror’s many
digital platforms

32. PREMIERE • The premiere was in Newcastle,
rather than London
• Other screenings were held
coinciding with political party
conferences (and in the same cities),
while at the London premiere,
alongside politicians from the Labour
Party as special guests, a
demonstration was held outside the
cinema by those whose loved ones
had died after being told they were
ineligible for benefits and should

34. PUBLIC DISCOURSE

35. A BAG FOR KATIE
• Twitter charity movements
• encouraging people to donated feminine products
and toiletries
• Mhairi Black used IDB as a campaign tool for her
Private Members Bill, using lines from the film in her
speech, and using the hashtag #wearealldanielblake
on her Twitter account

36. #WEAREALLDANIELBLAKE

37. OTHER INFO.
• £300,000 distribution grant from the BFI
• eOne teamed up with both trade unions and media to put on hundreds
of free cinema screenings up and down the country, before the films
release
• Publicity stunts like beaming the film’s title and one of its stirring
speeches onto the side of the Houses of Parliament; putting its message
across 200 pavements using ‘clean graffiti’
• IDB is Loach’s biggest UK opening
• Loach made regular TV and radio appearances