The Mike & Rachael Show

2. building your personal brand
Consistency

3. become extra marketable
» Take classes outside your major that you think may be useful as
a skill in the real world, like web design
» Don’t just join clubs – LEAD them
» Find a mentor or shadow someone you admire
» Volunteer to add to your resume and beef up your network
» Attend all kinds of events in the community, across different
industries
» Internships and part time jobs (obviously!)

4. platforms
Facebook
» “Privacy”
» Swearing, drinking – what’s
the line?
» Being fun vs. being
unhireable
» More flexible than other
platforms, but it’s still The
Internet

5. platforms
Twitter
» Choosing Twitter handle
» “Protected account” means very little (and defeats the whole
purpose of Twitter!)
» The easiest way to instantly connect with companies and people
who can help you get the job - be available, and appropriate
» Power DMs

6. twitter
Twitter
» Choosing Twitter handle
» “Protected account” means very little (and defeats the whole
purpose of Twitter!)
» The easiest way to instantly connect with companies and people
who can help you get the job - be available, and appropriate
» Power DMs

7. platforms
LinkedIn
» Your online resume, but better - Dynamic. Personable. Human.
Creative. Brag about yourself
» Business card rule as permission to connect
» Recommendations = #1
» Personalize requests to connect (sneaky pro tip: use “Groups” as a
way to connect when you don’t have someone’s email)
» Follow companies you’re interested in

8. LinkedIn

9. platforms
Blogging/Personal Websites
» Keep your sex blogging
private
» Keep your intellectual
blogging public
» Anonymity?
» Branding

10. best practices
Things to remember:
» No privacy - even “private” accounts can have
a snapshot taken
» You can’t delete anything, even if it looks like
you can
» Use the grandma/boss rule when posting
» Outside of privacy concerns, remember you’re
creating an online portfolio of who you are with
each post. Be mindful and ask yourself, “is this
awesome?” before clicking “send” or “publish”
» Abbreviations are sometimes okay if
necessary on social media (Twitter) - NEVER
OK in emails, letters, formal writing, etc.
» Be “profersonal”

11. networking
The most important piece of the job hunt.
» How to get in touch with the right people
» Taking the online, offline
» Don’t just apply for jobs - choose the company(ies) you want to
work for and go after it
» ABC – Always Be Coffee-ing

12. resources
Search for well-reputed blogs, articles, and tutorials
» abrandedyou.com
» youtern.com
» personalbrandingblog.com
» studentbranding.com
» http://on.mash.to/n5aN9p
» http://slideshare.net/dshiao: “How To Build a Personal Brand and
Advance Your Career With Social Media”

13. thank you
Mike Schaffer
Director of Social Media
Rachael King
Social Media Account Executive
1309 F Street, NW #300
Washington DC 20004
iostudio.com