Kate moss rimmel campaign

2. What does Kate Moss signify?

9. Target Audience?
0 Who would the target audience be for this campaign?
0 How does this campaign seek to create synthetic
personalisation?
0 What is the USP of Rimmel in these adverts?
0 How does this campaign create a Brand Identity for
Rimmel?
0 In your own words explain how effective you think
this campaign is.

10. Homework
Chose a campaign for a different brand and examine the
following points:
0 How it targets a specific audience
0 How it creates a USP for its brand
0 How it persuades the audience to buy into the brand.
You should stick the images from the campaign in your
exercise books and write your analysis below
(Some suggestions of brands: Dove, Nike, Coke, L’Oreal)