pitch

1. z
Sam Allcroft
Digital Media

2. z
Introduction to
Herts Jams
A brand new music
magazine with a focus on
the Hertfordshire area –
showcasing the great
music offering it has.

3. z
Purpose
 To advertise upcoming events in the local area.
 To entertain the audience with articles on local artists.
 To promote local events by providing exclusive offers inside.

4. z
Competition
 Larger music magazines such as BBC Music Magazine.
 Local magazines / newspapers in Hertfordshire.
 The Internet / Google.
 Our USP is a focus on music in Herts and exclusive offers.

5. z
Target Audience
 Aged 18 – 30 years old, mainly aimed at university students.
 People living in Hertfordshire or are willing to travel.
 Politically Correct to target genders, ethnicities and sexualities.

6. z
Form
 One off purchase or monthly subscription where readers save £.
 Sold both physically and digitally as £5.00.
 A4 size with 110 – 130 pages.
 Eco-friendly with use of recycled paper where possible.

7. z
Genre
 Pop Music
 Most popular genre for target audience
 Statista in 2012, Pop is the most popular genre for Young Adults.

8. z
Content
 Exclusive offers and promotional vouchers for events.
 Articles on local artists and venues.
 Information on upcoming events.

9. z
Resources & Personnel
 Social Media Manager, 2 Editors, 2 Writers / Journalists
 Photographer, Graphic Designer, Researcher
 Camera, Computers / Laptops
 Publishing software such as InDesign and photo editing software

10. z
Distribution & Marketing
 Distributed to physical shops – including on site Uni shops.
 Distributed to online resellers – such as Readly.
 Social Media platforms, posters, sponsorships of events.

11. z
Design
Example of font
Colour scheme

12. z
Conclusion
 Will stand against competition with USP of exclusive content.
 Will target young adults from all backgrounds and cultures.
 Will promote, advertise and entertain the reader.
 Will sponsor local events and market through social media.

13. z
Any questions?
Thank you