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Chery Automobile is an investment company which is owned by the Chinese government. The company manufactures automobiles to sell inside China, but does export them to other countries.
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Chery
1. http://www.cars4sa.co.za/usedCheryforsale
History of the Chery Automobile
Chery Automobile is an investment company which is owned by the Chinese
government. The company manufactures automobiles to sell inside China, but
does export them to other countries. The cars made by this company cross over
several automotive classifications. They make family sedans, city cars and
economy vehicles. Chery is planning on expanding the types of vehicles that are
manufactured as well as the countries to which they sell the vehicles. Currently,
the company does not sell their vehicles in North America, but they have several
models that are sold around the globe.
The company began in 1997 as an effort to help the Wuhu region of China
improve its economic conditions. The provincial government funded and helped
set up the automaker through investments. However, because of the poor
structure of the company and the economic climate of China, they were not able
to market the vehicles across the country as a whole. Even though this made it
very difficult for the automaker, they were able to land one key contract with a
taxi company which helped to sustain them until a larger company, Shanghai
Automotive Industry Company, invested in Chery. They invested monetarily and
brought the small car makers under the company’s seller’s license.
Chery was then able to set up their own research and development facility. This
allowed them the opportunity to develop their own little 3 and 4 cylinder engines
to use in the vehicles that were marketed only in their local area. The release of
2. their first vehicles landed them in court with the huge American auto maker
General Motors who sued the small Chinese company. GM stated that several of
the vehicles were exact copies of the GM line of Daewoo. GM dropped the case
and the small car manufacturer agreed to not market specific automobiles in
Europe or North America.
The company sent its first automobile exports to Syria in 2001 making them the
first Chinese company to produce a domestic vehicle and export it. The
manufacturer has progressed to being able to set up a plant in Iran and have
exports going to 29 other countries. They have contracted with some key
companies to help with the design and style of their vehicles. They have contracts
with Lotus Engineering, Bosch and the famous designer Bertone and Pinninfarina.
Their efforts to market in the US and Europe have not been successful although
they have shown their Chery sedan in various international markets.
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