Using social media and quantitative metrics to engage the research community
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The modern university Library comprises repositories, publishing platforms and social media and is central to the dissemination mission of the University. Recent progress towards ‘Open Access’ has enabled research to be more effectively disseminated via the internet and aggregated into an Institutional Repository, empowering institutions to disseminate their own research and monitor associated metrics. A repository is also an ideal home for grey literature and research data, where IPR is more likely to be retained by universities which are increasingly minting DOIs for this type of content, ensuring persistence and enabling (alternative) metrics. This case study will present a Library led social media initiative at the University of Leeds examining local challenges and presenting usage data from Altmetric.com, Twitter Analytics and IRUS-UK. The University of Leeds is a research intensive Russell Group University with a well-developed ecosystem of research oriented Twitter accounts. These include both University branded accounts overseen by schools, faculties or research groups as well as a huge number of ‘personal’ accounts operated by individual staff or students. In 2012 an account focussed on research data was set up in the Library as part of the Roadmap project but was used only sporadically before being rebranded in 2017 and used more actively to engage with the research community, to promote both OA research papers and datasets. Themes and challenges include quantitative metrics, institutional and departmental oversight of social media, operational implications and sustainability.
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Using social media and quantitative metrics to engage the research community
- 1. Using social media & quantitative metrics to engage the research community Internet Librarian International, 17 & 18 October 2017 Leeds University Library
- 2. • Research Hub • Staff / PGRs “I remember when this used to be a library!” Leeds University Library
- 3. YOU HAVE 20 SECONDS 3 MONTHS TO COMPLY!! Leeds University Library ED 209 (REFBOT)
- 4. The modern university Library is central to the dissemination mission of the University Leeds University Library
- 5. Simply making your work available online won't ensure the right audience will stumble across it… Leeds University Library
- 7. • IRUS-UK - http://irus.mimas.ac.uk/ • IRUSdata-UK (beta) - https://www.jisc.ac.uk/rd/projects/research-data-metrics-for- usage • Altmetrics - https://www.altmetric.com/ Leeds University Library
- 8. Leeds University Library Wikipedia, information literacy and open access (Leeds University Library Blog)
- 12. Leeds University Library Research Data Leeds Do researchers disseminate datasets independently from papers? • Take the lead in dissemination • Promote data as a primary research output • Research data is esoteric • Promote discovery by specialists https://twitter.com/search?q=%40OpenResLee ds%20%23dataset&src=typd
- 13. Leeds University Library Research Data Leeds DOI Title Files Total 10.5518/54 An Ontology of Soil Properties and Processes. 6 269 10.5518/41 Mapping the field of children's literature translation in Saudi Arabia: Translation flow in accordance with Socio-Cultural norms. Bibliographical Data List - Part of Doctoral Thesis 2 162 10.5518/57 Hugh Davies, "Galactic Interfaces", "Mobile with Differences", and "Printmusic"; Alex McLean, "Printmusic - Live Coded"; and David Keane, "Les Voix Spectrales": Performances by Grey Area and Alex McLean, with pre-concert lecture by James Mooney. 7 149 10.5518/4 Nepal Energy Gardens Qualitative Dataset and Quantitative Survey Dataset 12 69 10.5518/2 Ovine annulus fibrosus interlamellar material model calibration data set 13 65 10.5518/96 Aggregated fluvial flood hazard output for six Global Flood Models for the African Continent. 6 62 10.5518/174 Headlines data for social media popularity prediction 7 61 10.5518/24 Cervical Functional Spine Units Multi-Validation Dataset 24 61 10.5518/252 PEATMAP: Refining estimates of global peatland distribution based on a meta-analysis. 9 59 10.5518/86 Mobile robot observing kitchen activities - University of Leeds 9 54
- 14. Leeds University Library Where do DOI clicks come from? insource:"eprints.whiterose.ac.uk"
- 15. • Links from Wikipedia • White Rose Research Online (95 results) • White Rose Etheses Online (154 results) • Research Data Leeds (1 result) Leeds University Library
- 16. Leeds University Library • Communication strategy • Twitter for: • research dissemination • scholarly communication • Open in order to… • …democratise knowledge: the history of OA • …create a diverse publishing ecology: publishing with White Rose University Press • …contribute to the global digital commons: University collections and Wikimedia • …increase your research impact: a bibliometric analysis of White Rose Research Online • …discover buried connection: Text and Data Mining
Hinweis der Redaktion
- https://library.leeds.ac.uk/news/article/347/new_library_research_hub_to_celebrate_opening The Research Hub has ten bookable rooms for private study and seven bookable group rooms with large screens with sharing software. There's lots of silent study space featuring extra large desks, with individual lighting, good internet connection and plenty of sockets for mobile devices. Two large research meeting rooms are available for researcher training and networking events and are equipped with excellent presentation equipment including a white board wall and lecture capture technology. "The Library supports researchers across the University with open access publishing and data sharing. We help to ensure that Leeds research outputs are available to the widest possible audience and maximise the opportunities for impact.”
- So much of the discussion around open access is focussed on compliance and impact that it's easy to lose sight of the more noble ambitions of OA, to democratise knowledge by ensuring that primary research is freely available to all. To inform the global public no less. Social media Alternative Metrics Wikipedia
- Open Access Repositories Open research / Scholarly Communication Dissemination University presses / Library publishing initiatives E-Theses Research data Grey literature
- “without some additional activity, such as that undertaken by Terras (2012), simply making it available online is not going to ensure people stumble across it” Mark Carrigan Social Media for Academics (2016) Is blogging and tweeting about research papers worth it? The Verdict Melissa Terras (April 2012)
- Research data Is the data underpinning your submitted outputs safely stored according to best practice? Is that data openly available (if appropriate) or is it clear how it can be accessed (i.e. does the paper include a suitable data statement)? Has your data been reused by other researchers / initiated collaboration? Do you have established protocols for data management planning that is followed for all research projects? ORCID Do all of your submitted authors have an ORCID? Are they using their ORCID profile effectively? Are you actively using ORCID to integrate systems and improve workflows? Collaboration Have you adopted open research practices that are conducive to collaboration? To what extent have these been successful? Are you proactively building and monitoring a network around your research (e.g. by leveraging alternative metrics)? Impact To what extent are you engaging with audiences beyond academia? Do you produce plain language precis of your research? Are you exploiting social media to engage with academic and lay audiences (e.g. Twitter, blogs, Wikipedia)? Are you analysing quantitative data from these sources?
- Creating, using, sharing and accessing information Research can be easily disseminated online amongst communities of researchers and interested lay people, via social media for example, and it is clearly beneficial if that research is freely accessible on the open web rather than restricted by subscription access. Traditional bibliometrics “the branch of library science concerned with the application of mathematical and statistical analysis to bibliography; the statistical analysis of books, articles, or other publications.” (Oxford English Dictionary Online) Citation count & h-index Journal Impact Factor (JIF) Other impact measures Knowledge transfer Activities (presentations, consultancy, review) Prizes Public engagement / education Policy documents Media TV and radio Blogs/social media
- Lessons learned / engaging the Library However, the central university social media team is very keen to reduce the number of accounts using any form of the UOL brand and have advised against going down this route of having a different twitter account for different audiences if the team sits under one service ie the library. I spoke to Michael Fake about this as my new manager, and he has suggested that you do indeed write a proposal for LT to consider whether a separate twitter account is required on the basis of providing support to researchers.