1. Apple By Kenny And Euan

2. General Information Founder(s) : Steve Jobs Steve Wozniak Ronald Wayne Type: Public Company Industry: Computer Hardware Consumer electronics Digital distribution

3. Background Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne Apple was incorporated in 1977 without Wayne, who sold his share of the company back to Jobs and Wozniak for $800. It was founded in Cupertino, California, U.S. on April 1, 1976

4. Purpose The purpose of this business is to provide the public with hand held entertainment systems, with built in internet and music players. Products Include: iPhone iPod TV’s Computers Operating Systems

5. Management There are many jobs at apple which require much experience and expertise. These include: Product Operations Materials Management Procurement Business Management Tooling and Mechanical Operations Quality Management Business Process Reengineering Sales Support Supply and Demand Logistics There are also jobs which require special skills such as software engineer, graphical design and finance.

6. Size As of September 26th 2009, Apple had 34,300 full time employees and 2,500 temporary time employees worldwide Number Of Stores 300 (August 2010) in 10 different countries Worldwide Service with an online shopping service Apple had worldwide annual sales of $42.91 billion in the year ending September 26th of 2009.

7. Employees An average apple employee’s salary is around $11.65 per hour and 16.66 per hour. There are approx 34,300 employees for apple currently, but worldwide Apple have employed over 75,000 people.

8. Finance Revenue :$42.91 billion Operating income: $11.74 billion Profit: $8.24 billion Total assets: $47.50 billion Total equity: $31.64 billion All of these figures were from the year 2009

9. Price Of Products Prices: iPad = £429 iPhone = £419 iPod Nano = £118 iPod Shuffle = £42 iPod Touch = £152 These are just some examples of the price range that apple offer at their stores.

10. Pressures One of their main rivals is Microsoft because they compete to gain the publics interest over the computer and monitors which both companies sell. Apart from this Apple haven’t had a lot of pressure from many other competitors, as no other brand sell iPhones and iPods etc.

11. Evaluation The strengths of apple lies within their name. Apple are one of the worlds most know brand for their types of products and have had competition from Microsoft when it came to selling computers. The business has been very successful since starting up and has built up a reputation from nothing, making profits of over $8 Billion.