Shopping em presentation
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The document discusses how shopping has shifted from being primarily a necessity to a leisure activity. It traces this shift from traditional bazaars, which served necessary shopping needs, to modern shopping malls, which have become popular social hangout places. While initially serving only shopping needs, malls now offer cafes, restaurants, and entertainment venues, transforming shopping into an activity people engage in for fun and relaxation rather than just for essential goods. The document also examines differences in how men and women approach shopping and explores trends like brand loyalty and online shopping.
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Shopping em presentation
- 1. Writing Skills All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 2. Shopping – The Shift, the Craze and the Card All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 3. Let me tell you a story…… All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 4. Bazaars Bazaar’s are found It means ‘Market’. all over the world. They are being replaced by It is a place where a hypermarkets, super variety of goods markets, shopping are found. malls, et al. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 5. Shopping Malls • These are modern Bazaars. • Their the new place to hangout, chill and relax. • These house everything one might need from restaurants to popular brands to bookshops. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 6. Leisure > Need Shopping today is done more for leisure than because it is needed. Malls attract the public. As people hang out in malls, they window-shop. Window- shopping attracts them to return to shops and make purchases. Most people spend their weekends at malls now. Cineplexes have come up in malls further adding to this. This has resulted in a lot of modernism to the ‘bazaar’ concept. Instead of going to parks and doing outdoor recreational activities, people prefer spending time in the mall. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 7. Hangout Places in Malls Mall with an amusement park. • Coffee Shops • Cafes • Lounges All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 8. Haven’t we all? All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 9. Instead of this……. We do this…. See the shift? All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 10. And sometimes, it’s not even cheaper! All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 11. It’s a girl, guy thing! The experiment: All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 12. It’s a girl, guy thing! The Results: • Men claim that the difference lies in being goal oriented in comparison to being process oriented. • Shopping itself is not a “girl thing”, however, there is an important gender difference in the way people shop. • No more stereotypes. • Guys have started rewarding themselves. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 13. The Feeling! • The feeling of buying something new is truly a special one that cannot be easily replaced. • Just like any other addiction, shopping fills a void. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 14. Brand Loyalty The extent of the faithfulness of consumers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 15. Brand Loyalty All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 16. Brand Consciousness Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a products introduction. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 17. Brand Consciousness All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 18. MALLS OVER MARKETS All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 19. Reasons • Malls offer all brands under one roof and not only is this convenient for consumers, but brand loyalists prefer malls since they get easy access to the brands of their choice. • In markets however only the rip offs of brands are available. And loyalists obviously have a issue with rip offs and prefer malls over markets. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 20. The future Online Shopping • People prefer online shopping to conventional shopping methods • Convenience • Better prices • Variety • No crowds • Fewer expenses • Comparison of prices • Send gifts All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 21. Mistakes Slide 4: ‘Bazaar’s’ – Should be ‘Bazaars’. Slide 6: ‘Their’ – Should be ‘They are’. Slide 19: ‘a issue’ – Should be ‘an* issue’. Slide 21: ‘Lets’ – Should be ‘Let us’. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
- 22. Thank You. Lets now take a walk down brigade road. All information herein is the sole property of team.i: School Of New. Transmission or copying without explicit written permission is prohibited. All rights reserved ©
Hinweis der Redaktion
- How many of you all think that shopping is an exclusively a girl thing?Why do you think so?When was the last time you went shopping? What did you buy?How many pair of shoes/headphones/ tech related gadgets do you own?Is’nt that all considered to be shopping?
- Because guys are goal orientated. they focus on purchasing the item. Women however are process orientated. Their concern is finding the item or the deal and therefore they must see every item. Girls like to do it in groups or maybe even a single companion. They need to know the opinion of others. Guys like to do it alone. Its their alone time experience. Go out on your own, take your time, learn the product, buy it. Add it to the collection. A couple of decades ago, the stereotypical man of the house unwound from a hard day by watching a game with a glass of something on ice. His wife? She went shopping. But whether it's because ads for moisturizer now target men or because stores have started serving them snifters of brandy while they get fitted for shirts, guys are rewarding themselves in a way they never used to: by taking out their credit cards.
- No matter if you buy cheap stuff or expensive stuff, you have that special feeling when you buy something new, no matter if you actually need that thing or not. But that feeling can't be replaced by anything.Like other addictions, shopping fills some kind of void. "Going out and buying a whole bunch of stuff makes you feel better about yourself. The feeling of carrying shopping bags give you some sort of pleasure.
- Brand consciousness